The impact of obesity on gym market

SECTION

EXAMPLE

The following three sections are called the ‘Front matter’ – they are not included in your total word count.

NB! Do NOT write your front matter text UNTIL you have completed main body of the project.

Title page

The Cat Food Industry in the UK: how has it changed in the last 50 years? An investigation into customer identification and targeting.

We can make the general topic (The Cat Food Industry) more specific by restricting the scope of your study by:

· time (in the last 50 years)

· place (in the UK)

· subtopic (customer identification and targeting)

Contents

1.2 Background of the cat food industry 9

NB: Numbering your sections and subsections is useful. However, for such a short Project (4,000 words) try to only use two levels (i.e. 1 divided into 1.1, 1.2, 1.3 etc. is two levels).

Avoid using three levels (i.e. 1 divided into 1.1 divided into 1.1.1, 1.1.2, 1.1.3 etc.)

and do not use four or more levels (i.e. 1 divided into 1.1 divided into 1.1.1 divided into 1.1.1.1, 1.1.1.2, 1.1.1.3 etc.)

Abstract

The British are well known as a nation of cat lovers. The results show that, since the 1970s, the cat food industry has become greatly diversified and influenced by lifestyle choice.

You cannot write the Abstract until you have completed all of the main body.

The Abstract will typically be between approximately 100 and 200 words.

The following are the main body.

Only these sections are included in the 4,000 word count (+/- 10%).

Introduction

The British are well known as a nation of cat lovers.

The Introduction is typically 5-10% of the total wordcount. Your Introduction will therefore be between approximately 200 and 400 words.

NB! Do NOT write your Introduction or your conclusion UNTIL you have completed the Literature Review, Methodology, Results or Discussion chapters.

Literature Review

Watson (2008) attributes these trends to changing attitudes towards animal welfare.

The Literature Review will typically be between 800 and 1000 words.

NB: On p. 11 of the Project Handbook, you will see that to get 70 –79 in this section, you need to “Demonstrat[e] application of theories, interpretation of data or other information.”

Many students wrote good background information, but either did not explore the academic theories relating to your topic.

The next sections of the main body will depend on whether your Project includes Primary research or Secondary research.

Primary research will include a Methodology, Results and Discussion section (see below for details).

Secondary research will typically be divided into two or three sections. The title of each section will focus on a specific aspect of your investigation (you will need to discuss this with Nick if you decide to take this option).

In TOTAL, these sections will typically be between approximately 2,200 and 2,600 words (combined).

Methodology

Watson (2008) attributes these trends to changing attitudes towards animal welfare.

As a means of locating and contacting cat owners, membership lists were obtained from the Cats’ Protection League.

All emails which could have identified the respondents personally were deleted once the research was completed.

The Methodology (or Methods) section has to:

· describe the research methods that you use

· justify the reason for using this research method – your reason must be connected or relevant to the aims of your project

· consider the ethics of your research – this is VERY important.

Results

48 per cent of the respondents spent more than £10 a week on cat food.

The Results section report the data from your investigation. Typically, you will need to include graphics such as pie charts, tables etc.

Discussion

It would be wrong to attribute all these changes to a single cause.

The Discussion section should be related to the content of your Literature Review and your aims (i.e. your Research Questions or Hypotheses).

An example:

The authors in your Literature Review suggest that young people (aged 15-24) are more likely to respond to marketing on social media than older people (aged 25-34 and 35-44).

However, the results of your survey data show that, in fact, older people aged 25-34 and 35-44 are just as likely to respond to marketing on social media as younger people aged 15-24.

Your discussion should focus on possible reasons for your results.

Conclusion

It remains to be seen whether, in the present economic climate, pet food will continue to occupy such a substantial portion of the household budget.

The Conclusion is typically 5-10% of the total wordcount. Your Introduction will therefore be between approximately 200 and 400 words.

NB! Do NOT write your Introduction or your conclusion UNTIL you have completed the Literature Review, Methodology, Results or Discussion chapters.

The final sections are called the ‘End matter’ – they are not included in your total word count.

NB! Do NOT write your end matter text UNTIL you have completed main body of the project.