Psychographics is an area of market research concerned with measures of consumer activities, interests, and opinions (AIO). Utilize AIO measures to create a psychographic profile for a product of your choice.
· Select a product that is readily available and describe what it is and how it is used by consumers.
· Using the concept of AIO measures (determining how well a particular consumer fits AIO statements), create a psychographic profile for a typical consumer of the chosen product. Note that the profile you outline may be one of many different profiles that are appropriate for the product.
· Identify at least two probable items within each of the areas (activity, interest, and opinion) for the profile that you create. As an example, an activity might be "I frequently listen to country music"; an interest might be "I am interested in the latest consumer electronics"; and an opinion might be "International travel is educational for my children."
Use proper APA style and formatting. The content of your assessment should determine its length.
Assessment 3
Psychographics is an area of market research concerned with measures of
consumer activities, interests, and opinions (AIO). Utilize AIO measures to create
a psychographic profile for a product of your choice.
Complete the following:
·
Select a product that i
s readily available and describe what it is and how it is used by
consumers.
·
Using the concept of AIO measures (determining how well a particular consumer
fits AIO statements), create a psychographic profile for a typical consumer of the
chosen product. No
te that the profile you outline may be one of many different
profiles that are appropriate for the product.
·
Identify at least two probable items within each of the areas (activity, interest, and
opinion) for the profile that you create. As an example, an a
ctivity might be "I
frequently listen to country music"; an interest might be "I am interested in the latest
consumer electronics"; and an opinion might be "International travel is educational
for my children."
Use proper APA style and formatting. The cont
ent of your assessment should
determine its length.
Assessment 3
Psychographics is an area of market research concerned with measures of
consumer activities, interests, and opinions (AIO). Utilize AIO measures to create
a psychographic profile for a product of your choice.
Complete the following:
Select a product that is readily available and describe what it is and how it is used by
consumers.
Using the concept of AIO measures (determining how well a particular consumer
fits AIO statements), create a psychographic profile for a typical consumer of the
chosen product. Note that the profile you outline may be one of many different
profiles that are appropriate for the product.
Identify at least two probable items within each of the areas (activity, interest, and
opinion) for the profile that you create. As an example, an activity might be "I
frequently listen to country music"; an interest might be "I am interested in the latest
consumer electronics"; and an opinion might be "International travel is educational
for my children."
Use proper APA style and formatting. The content of your assessment should
determine its length.
Hunttizzle
assessment_3_instructions.docx
0
