Customer Behavior Assessment 1

Assessment 1

As consumers, we all undergo a decision

-

making process when considering

which products to purchase and use. Choose a complex purchasing decision of

which you have been a part in your personal life or in your job. Using a decision

-

making model of your own c

hoosing and your chosen complex purchasing

decision, complete the following:

·

Define your chosen decision

-

making model.

·

Describe, in detail, how you experienced each step in this consumer decision

-

making model as it applies to your complex purchasing decision.

·

For clarity, describe each step in a separate paragraph.

Use proper APA style and formatting. The content of your a

ssessment should

determine its length.

Assessment 1

As consumers, we all undergo a decision-making process when considering

which products to purchase and use. Choose a complex purchasing decision of

which you have been a part in your personal life or in your job. Using a decision-

making model of your own choosing and your chosen complex purchasing

decision, complete the following:



Define your chosen decision-making model.



Describe, in detail, how you experienced each step in this consumer decision-

making model as it applies to your complex purchasing decision.



For clarity, describe each step in a separate paragraph.

Use proper APA style and formatting. The content of your assessment should

determine its length.