for prof Washington watson
wolisr1
wek_6.doc|
Social, Ethical and Legal Implications Grading Guide MKT/571 Version 9 |
2 |
Grading Guide
|
Content |
Met |
Partially Met |
Not Met |
Comments: |
|
Student assesses the ethical, legal, and social issues affecting your product or service in two markets: The United States and one international market. |
|
|
|
|
|
Student develops a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (which would not count towards his/her word count requirement.) |
|
|
|
|
|
The ethical, legal, and social issues assessment is a maximum of 700 words in length. |
|
|
|
|
|
Student formulates an executive summary of no more than 350 words that includes at minimum the following required elements: · Strategic Objectives (required) · Products or Services (required) · Resources Needed (optional) · Projected Outcomes (optional) |
|
|
|
|
|
The executive summary is a minimum of 350 words in length. |
|
|
|
|
|
Student integrates the previous weeks’ sections of his/her marketing plan, and incorporates corrections and suggestions from the instructor’s weekly feedback. The student’s marketing plan should include the following: · Incorporate Understanding Target Markets (Week 2) · Incorporate Promotion and the Product Life Cycle (Week 3) · Incorporate Price and Channel Strategy (Week 4) · Incorporate Marketing Communication and Brand Strategy (Week 5) · Incorporate Executive Summary, Legal, Social and Ethical Considerations (Week 6) |
|
|
|
|
|
The marketing plan is a minimum of 3,850 words in length. |
|
|
|
|
|
|
|
Total Available |
Total Earned |
|
|
|
|
10.5 |
#/10.5 |
|
|
Writing Guidelines |
Met |
Partially Met |
Not Met |
Comments: |
|
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. |
|
|
|
|
|
Intellectual property is recognized with in-text citations and a reference page. |
|
|
|
|
|
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. |
|
|
|
|
|
Sentences are complete, clear, and concise. |
|
|
|
|
|
Rules of grammar and usage are followed including spelling and punctuation. |
|
|
|
|
|
|
|
Total Available |
Total Earned |
|
|
|
|
4.5 |
#/4.5 |
|
|
Assignment Total |
# |
15 |
#/15 |
|
|
Additional comments:
|
