Week 6 - Group Assignment

Dyeus Airlines, founded in 2013, is an international airlines serving most major cities all over the world. The airlines has decided to waive all excess luggage fess for their customers, they have decided to do this to compete with the competition. From the survey Dyeus Airlines is wanting to learn the volume of flyers, based on a lower luggage cost or no luggage fee at all.

The target population used will be the business traveler, the reason for using this population is because they travel the most and the change will have a bigger impact on this traveler. The method of sampling used will be Stratified Random Sampling, the decision to use this method is based on the fact that the business domestic and international traveler will be represented in a smaller group size. Other information to be gain flight cost in comparison to all other airlines.

To test the validity of the questionnaire, Dyeus Airlines will use a small sample of customers (100). From this sample Dyeus Airlines can compute the standard deviation of the number of business travelers that travel frequently and how many pieces of luggage they carry on or check. The reliability can be compared to travel manifest of business travelers.

Collected Data

The data will be physically collected by telephone solicitation, other means of collecting data will be asking customers to take a short survey after they have booked a flight. By doing this it will give Dyeus Airlines a wider range of customers to reach with their survey. Six survey question have been created to collect the information needed to see if having no luggage fees are a sound business decision. The information collected will be stored in Dyeus Airlines data base at the corporate offices. Only a few key people will have access to the information, which will be pass word protected.

Survey Questions

· How long have you used our airlines?

Less than 6 months

1 year to less than 3 years

3 years to less than 5 years

5 years or more

· How frequently do you fly with this airline domestically?

Every day

Every week

2-3 times a week

Once a week

2-3 times a month

4-6 times a month

Once or twice a year

· How frequently do you fly with this airline internationally?

Every day

Every week

2-3 times a week

Once a week

2-3 times a month

4-6 times a month

Once or twice a year

· How many pieces of luggage do you carry with you?

1 carry on

2 carry on

1 carry on 1 checked bag

1 carry on 2 checked bags

· How would you rate your overall satisfaction with us?

Very satisfied

Somewhat satisfied

Neutral

Somewhat dissatisfied

Very dissatisfied

· How likely is it that you would recommend us to a friend/collogue?

Very likely

Somewhat likely

Neutral

Somewhat unlikely

Very unlikely