Marketing assignment. plagiarism free and on time please. please use the attachments.
sk2323
mkt220_a3_structure.docCover page
i. Table of contents
ii. Executive summary
1. Introduction
Remember here to focus on only one service/product if they offer multiple services/products.
Also, keep in mind this section is worth 15% of the marks for this assessment, so don’t spend the whole time talking about the organisation.
It is important to reference the information you provide in this section.
2. Theory & Discussion
2.1. Roy Morgan segmentation system overview
What is this about? Read the academic material to see what they are saying about this concept.
2.2. Rationale as to why lifestyles are a good way to segment
Refer to the journals and state what they are saying. If so, how? Why?
Are there criticisms? Discuss…
2.3. Roy Morgan Segment 1
Who are they? What have you uncovered about them?
2.4. Roy Morgan Segment 2
Who are they? What have you uncovered about them?
3. Marketing to (Segment 1)
3.1. Product positioning
Discuss how the company would position the products to the consumers. A perceptual map would be good.
3.2. Marketing mix
3.2.1. Product
What product strategies would you use for them?
3.2.2. Price
What pricing strategies would appeal to them?
3.2.3. Promotion
How would you promote to them?
3.2.4. Place
Discuss the distribution strategy that you would recommend.
4. Marketing to (Segment 2)
4.1. Product positioning
Discuss how the company would position the products to the consumers. A perceptual map would be good.
4.2. Marketing mix
4.2.1. Product
What product strategies would you use for them?
4.2.2. Price
What pricing strategies would appeal to them?
4.2.3. Promotion
How would you promote to them?
4.2.4. Place
Discuss the distribution strategy that you would recommend.
5. Conclusion
6. References
**please delete all in italics / yellow. Hope this helps =)
