Marketing assignment. plagiarism free and on time please. please use the attachments.

Hope you are well and I hope I have inspired you to start looking at cruise websites to narrow down your product that you wish to work on for A3.

Some additional points to consider:

· It has to be a cruise company and make sure that Australians are able to purchase that product as you will be reviewing an Australian consumer. (So what this means is that you can select a cruise in Europe but you got to make sure that the Australian consumer will buy it. To be sure, take cruises like P&0 and Carnival Australia)

· Think of a specific product, in this case, it would be the cruise point and destination (i.e. a 1 week Australia to New Zealand cruise)

· Then, read Roy Morgan bits of your textbook, pgs. 408-409. I have attached that for you in the email in the event you could not obtain a copy of the text. Now, this is part of psychographic segmentation. There is not a lot of coverage in the lecture notes, so this would be a good starting point. I went through the VALS & Roy Morgan in the latter part of the lesson yesterday. VALS has an American focus but we will have to use the Roy Morgan because it has an Australian perspective and we need to refer to that because the consumer we are going to profile is an Australian. So would have the following segments to select from:

· Young optimism

· Socially aware

· Something better

· Visible achievement

· Look at me

· Conventional family life

· Traditional family life

· Real conservatism

· A fairer deal

· Basic needs

· Think about which 2 segments from the Roy Morgan list would like to go on that cruise you have selected. Pick ones that are likely to go on cruises especially if your cruise is a high end one, make sure that the segment can afford it!

· Now look at the structure that I have provided and complete the rest of the task. In summary, you need to make sure that you can recommend how you would market the cruise to the 2 segments selected using the 4Ps.

· For the marketing strategies, You need to justify each of the choices that you make and support your choices through references to the theory (e.g. theory about the segment or the influence of lifestyles on decisions)

· Also, it is important to keep the overall positioning of the organization in mind