Course Project for mathguy18 only

This week you’ll be developing and turning in 2 separate promotional plans for this assignment, an Internet Plan AND a Direct Marketing Plan. These plans each require four sections; objective(s), a budget, a message strategy, a media plan and OPTIONAL artwork. These sections should be different this week (versus last week) and, different from each other given the benefits/applications of each specific promotional area/category. In sum, you’ll be answering what your objectives are for these particular promo mixes that you developed? What will these plans cost to deploy/use (you're building a line-item budget for all of the associated costs)? What is your message strategy for each specific promo mix (use the book for guidance on message strategies)? What's your media plan and why; the book will help you choose and justify your selections as well as the IMC supplements in Doc Sharing, which are critical to helping you do well.

A variety of "artwork" possibilities are listed for the optional art for each promo mix:

Internet Marketing Plan - Artwork is optional, but can include your OWN developed examples such as a mock Website, Email ads, Pop-up ads, and so on.

Direct Marketing Plan - Artwork is optional, but can include your OWN developed examples of direct mailers, brochures, direct Emails, letters, TV ads, salesperson scripts, and so on.

Important Grading Notes/Requirements: - EACH promotion mix assignments MUST be at least 2-3 pages in length (4-6 total) and be sure to subtitle each section in your paper by each of the above requirements (i.e. objective, a budget, a message strategy, a media plan and artwork). You can present each plan separately or together under these required sections. - Use your book and lecture readings as well as your own independent research to understand both how and specifically what to address for each required topic area. - Refer to the Assignment Details Class Announcement as well as the 410 MKTG Individual Campaign Guide in Doc Sharing which is critical for providing additional support and guidance on meeting the assignment requirements. Utilize the How to conduct research and use Lexis.ppt in Doc Sharing for support on how to conduct independent research if you are not familiar about how to do so. While optional, consider reading DH 410 Presentation Skills in Marketing.docx in Doc Sharing to help you with properly writing reports for this class. - Points will be awarded based on your ability to comprehensively address each of the required sections, grounded on/utilizing our course concepts as well as your ability to write a professional appearing report which is free from grammar and spelling errors and, properly cited sources for applicable content and artwork.