Marketing in the news

Marketing in the News...

Consult a variety of online news sources to find a current news article about marketing. Select one of personal interest related to course topics including IMC, segmenting, targeting, branding, positioning, advertising, public relations, or social media. Possible news sources include eMarketer,  Advertising Age  and the  American Marketing Association . Briefly summarize the article, and explain the following in a two-page APA formatted report:

· Why is the content of your news article important and relevant to the course?

· What are the implications of the article for business managers?

Due Week 5 – In the News Assignment & Internet & Direct Marketing plans (next page)

Homework Project: In the News . . .

These projects are intended to provide current material for class discussion and review. To receive full credit for this requirement, each student should turn in an In the News project. The project may draw on articles or research from the online environment—newspapers, magazines, and websites—to provide current (i.e., within the last year) examples of course-related topics (i.e., advertising or public relations). Creativity, relevance, and probable interest to the class are especially welcome. As an example, a recent article on the meaning and uses of consumer behavior provided a backdrop for associating a multitude of course concepts as well as presenting several managerial implications (applications).

Your "In the News" assignment should be a one-page (if single-spaced) report at minimum, and include:

· First, SUMMARIZE your selected article in one or two paragraphs IN YOUR OWN WORDS (and make sure to properly cite it at the end)              

Then, make the following points clear to the reader:

· Explain why and how the material is important and relevant to the course content; and

· Explain what marketing/advertising-based practical managerial implications the material has for marketers.            

Important Grading Notes/Requirements - Title each section by the requirements (i.e. Summary, Course Relevance, & Managerial Implications) to make clear that you're addressing each requirement.

- The one-page length is a minimal requirement. High quality reports will easily be 1.5 to 2 or more pages in length. - You are free to choose your own article! Selections are typically made based on what you perceive to be important to the course, a topic that is salient in the current news/events, and/or a topic(s) that represents an area of course content and/or a related industry/company that you are personally interested in. - Course relevance and managerial implications vary between articles, but typically, relevant articles will have 3-5 points in common with the course content and 2 or more managerial implications. - Grading is based on the relevance of the article, your ability to concisely summarize it, and most importantly, the quality and depth of your relevance and implication arguments.