Course Project IMC Plan for mathguy18

Course Project: IMC Plan

REQUIRED Sections:

· Corporate growth objectives - what do you plan to accomplish with your new marketing ideas; specific business and marketing objectives.

· Analysis of promotional program situation - analyze both your current promotional program and any relevant competitors.

· Communications goals and objectives - read the book for ideas and what to consider.

· Budget determination - give us a general overview of what you think your added and current ideas will cost

· Overview of IMC promotional mix - give a brief overview of the media and promotional mixes that you will use (read the following Promotion Assignments due in Weeks 4-6 to get a feel for what you'll be writing about throughout the term).

· Monitoring, evaluating, and controlling the IMC process - your book provides a wealth of knowledge about what to consider, justify and employ, given your marketing plans and objectives.

Important Grading Notes/Requirements: - 2-3 pages in length (A-level work is usually 3 or more) and be sure to subtitle each section in your paper by the above requirements. - Use your book and lecture readings as well as your own independent research to understand both how and specifically what to address for each required topic area. - Refer to the Assignment Details Class Announcement as well as the MKTG 410 - The IMC Campaign Plan Guide.pptx presentation in Doc Sharing for additional support and guidance on meeting the assignment requirements. Utilize the How to conduct research and use Lexis.ppt in Doc Sharing for support on how to conduct independent research if you are not familiar about how to do so. While optional, consider reading DH 410 Presentation Skills in Marketing.docx in Doc Sharing to help you with properly writing reports for this class. - Points will be awarded based on your ability to comprehensively address each of the required sections in your report as well as your ability to write a professional appearing report which is free from grammar and spelling errors and, properly quoted and cited sources (if applicable).