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SELLING TODAY Communication Style Assessment Exercise TM
This assessment exercise is copyrighted and to be used exclusively with 13e SELLING TODAY: PARTNERING TO CREATE VALUE
INSTRUCTIONS: The words listed below describe attitudes or behaviors expressed when communicating and interacting with others. Carefully consider each word and decide whether it accurately describes the attitude or behavior of the person being assessed.
Rating Scale: Using the numbers 4, 3, 2, 1, and 0 (4 is most descriptive and 0 is least descriptive), enter the number that represents the behavior of the person you are assessing. You must provide a number for all the words presented.
Enter the name of the person being assessed in the box below.
Name Reminder: Provide a number for all words presented.
0 Precise 0 Bold 0 Unrelenting 0 Meticulous
0 Conforming 0 Cautious 0 Diligent 0 Emotional
0 Deliberate 0 Forceful 0 Collaborative 0 Gentle
0 Dynamic 0 Approachable 0 Patient 0 Serious
0 Methodical 0 Influential 0 Aggressive 0 Lighthearted
0 Outspoken 0 Stimulating 0 Spontaneous 0 Warm
0 Excitable 0 Organized 0 Enthusiastic 0 Requiring
0 Intense 0 Determined 0 Unemotional 0 Sociable
0 Relaxed 0 Disciplined 0 Persuasive 0 Decisive
0 Talkative 0 Sensitive 0 Competitive 0 Reserved
When Finished, Click Here.
Preferred Communication Style of Name: Reflective
The identified preferred communication style is a Reflective. A reflective enjoys studying problems and finding solutions to them. A reflective focuses on challenges and works in an organized, disciplined manner in order to reach his or her objectives.
The Preferred Range of Communication Styles of Name
The highest point on this chart is the dominant or preferred communication style. The other bars show the preferences for alternative styles.
You may now print this completed survey for future reference.
Copyright 2009
SELLING TODAY Communication Styles Exercise
SUGGESTIONS FOR SELF-IMPROVEMENT
Person Preferred Communication Style
Name Reflective
A Reflective may enjoy more success and happiness by openly showing concern and appreciation of others, occasionally trying shortcuts and time-savers, and adjusting more readily to change and disorganization. He or she should strive to improve on decision-making timeliness, initiating new projects, compromising with the opposition and stating unpopular decisions.
Specifically, a Reflective may enjoy more success when communicating with the three other styles in the following manner:
Communicating More Effectively With The Directive
The key to relating to a Directive is to keep the relationship somewhat businesslike. Developing a strong personal relationship is not a high priority for Directives. In other words, friendship is not usually a condition for a good working relationship. Your goal is to be as efficient, time disciplined, and well organized as possible and to provide appropriate facts, figures, and success probabilities. Most Directives are goal-oriented people, so try to identify their primary objectives and then determine ways to support and help with these objectives. Ask specific questions and carefully note responses. Look for specific points you can respond to when it is time to present your ideas.
Communicating More Effectively With The Emotive
If you are communicating with an Emotive person, you will need to move at a somewhat rapid pace that holds their attention. Be enthusiastic and avoid an approach may be stiff and formal. Take time to establish goodwill and build relationships. Do not place too much emphasis on facts and details. To deal effectively with Emotive people, plan actions that provides support for their opinions, ideas, and dreams. Plan to ask questions concerning their opinions and ideas, but be prepared to help them get “back on track” if they move too far away from the topic being discussed. Maintain good eye contact and, above all, be a good listener.
Communicating More Effectively With The Supportive
Take time to build a social relationship with the Supportive person. Spend time learning about the matters that are important in this individual’s life—family, hobbies, and major interests. Listen carefully to personal opinions and feelings. Supportive individuals like to conduct business with people who are professional but friendly. Therefore, study their feelings and emotional needs as well as their technical and business needs. Throughout your relationship provide personal assurances and support for their views. If you disagree with a Supportive person, curb the desire to disagree too assertively; Supportive people tend to dislike conflict. Give them time to comprehend your thoughts. Patience is important.

Survey

Reflective
Supportive
Directive
Emotive
Score
0
0
0
0

Extra

Survey Calculation
Reflective Supportive Directive Emotive
PRECISE 0 CONFORMING 0 INTENSE 0 DYNAMIC 0
DELIBERATE 0 RELAXED 0 BOLD 0 OUTSPOKEN 0
METHODICAL 0 APPROACHABLE 0 FORCEFUL 0 EXCITABLE 0
CAUTIOUS 0 SENSITIVE 0 INFLUENTIAL 0 TALKATIVE 0
ORGANIZED 0 COLLABORATIVE 0 DETERMINED 0 STIMULATING 0
DISCIPLINED 0 PATIENT 0 UNRELENTING 0 SPONTANEOUS 0
DILIGENT 0 GENTLE 0 AGGRESSIVE 0 ENTHUSIASTIC 0
UNEMOTIONAL 0 LIGHTHEARTED 0 COMPETITIVE 0 PERSUASIVE 0
METICULOUS 0 WARM 0 REQUIRING 0 EMOTIONAL 0
SERIOUS 0 RESERVED 0 DECISIVE 0 SOCIABLE 0
TOTAL 0 TOTAL 0 TOTAL 0 TOTAL 0
Reflective 0 List
Supportive 0 0
Directive 0 1
Emotive 0 2
Total 0 3
Maximum 0 4
Styles Descriptions
Reflective The identified preferred communication style is a Reflective. A reflective enjoys studying problems and finding solutions to them. A reflective focuses on challenges and works in an organized, disciplined manner in order to reach his or her objectives.
Supportive The identified preferred communication style is a Supportive. A supportive enjoys teamwork that provides close, friendly, personal relationships with others. A supportive is people-oriented and has the ability to get others to open up and share their feelings about goals and objectives.
Directive The identified preferred communication style is a Directive. A directive enjoys accepting challenges and authority, and providing quick solutions. A directive exhibits firmness in relationships and is oriented toward productivity and goals.
Emotive The identified preferred communication style is an Emotive. An emotive enjoys a fast paced, enthusiastic environment where persuasive skills can be used to bring others into an alliance to accomplish goals. An emotive has a dynamic ability to think quickly and thrive on involvement with people.
Styles Improvement
Reflective A Reflective may enjoy more success and happiness by openly showing concern and appreciation of others, occasionally trying shortcuts and time-savers, and adjusting more readily to change and disorganization. He or she should strive to improve on decision-making timeliness, initiating new projects, compromising with the opposition and stating unpopular decisions.
Supportive A Supportive may enjoy more happiness and success by saying “no” occasionally, and attending to the completion of tasks without oversensitivity to the feelings of others. He or she should be more willing to delegate to others and to reach beyond his or her comfort zone to set goals that require some stretch and risk.
Directive A Directive may enjoy more success and happiness by practicing active listening, adopting a more relaxed pace, and developing more patience, humility and sensitivity. He or she needs to show concern for others, use more caution, verbalize the reasons for their conclusions, and participate more as team players.
Emotive An Emotive may enjoy more success and happiness by controlling the use of his or her time and emotions, developing a more objective mindset, and taking a more logical approach to projects and issues. He or she needs to spend more time checking, verifying, specifying and organizing, while developing more of a task focus.
Styles Communication with Others
Specifically, a Reflective may enjoy more success when communicating with the three other styles in the following manner:
Specifically, a Supportive may enjoy more success when communicating with other styles in the following manner:
Specifically, a Directive may enjoy more success when communicating with other styles in the following manner:
Specifically, an Emotive may enjoy more success when communicating with other styles in the following manner:
Communicating Effectively with the Reflective
The Reflective person responds in a positive way to thoughtful and well-organized ideas and plans. Arrive at meetings on time and be well prepared. In most cases it is not necessary to spend a great deal of time working on a social relationship. Reflective people appreciate a no-nonsense, businesslike relationship. Use specific questions that show clear direction, and once you have information concerning the reflective’s needs and interests present your thoughts in a slow, deliberate way. Provide facts and as much documentation as possible. Do not be in a hurry and be careful about pressuring the Reflective to make a quick decision.
Communicating More Effectively With The Supportive
Take time to build a social relationship with the Supportive person. Spend time learning about the matters that are important in this individual’s life—family, hobbies, and major interests. Listen carefully to personal opinions and feelings. Supportive individuals like to conduct business with people who are professional but friendly. Therefore, study their feelings and emotional needs as well as their technical and business needs. Throughout your relationship provide personal assurances and support for their views. If you disagree with a Supportive person, curb the desire to disagree too assertively; Supportive people tend to dislike conflict. Give them time to comprehend your thoughts. Patience is important.
Communicating More Effectively With The Directive
The key to relating to a Directive is to keep the relationship somewhat businesslike. Developing a strong personal relationship is not a high priority for Directives. In other words, friendship is not usually a condition for a good working relationship. Your goal is to be as efficient, time disciplined, and well organized as possible and to provide appropriate facts, figures, and success probabilities. Most Directives are goal-oriented people, so try to identify their primary objectives and then determine ways to support and help with these objectives. Ask specific questions and carefully note responses. Look for specific points you can respond to when it is time to present your ideas.
Communicating More Effectively With The Emotive
If you are communicating with an Emotive person, you will need to move at a somewhat rapid pace that holds their attention. Be enthusiastic and avoid an approach may be stiff and formal. Take time to establish goodwill and build relationships. Do not place too much emphasis on facts and details. To deal effectively with Emotive people, plan actions that provides support for their opinions, ideas, and dreams. Plan to ask questions concerning their opinions and ideas, but be prepared to help them get “back on track” if they move too far away from the topic being discussed. Maintain good eye contact and, above all, be a good listener.
Enter name of person being assessed