marketing class

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Course!Syllabus!–!Spring!2017!BT!–!1st!Session!WMBA!506!–!

Marketing!Concepts!and!Strategies!!

IMPORTANT!!See!page!4!for!the!preJJ Jcourse!assignment.!!

Units!–!3!!

Prerequisites!–!PC!504!or!PMBA!504,!or!its!equivalent,!and!graduate!standing.!!

Instructor!–!Tony!Stovall,!Ph.D.!

Email!–[email protected]!

Office!Hours!–!By!Appt.!Please!contact!me!directly!to!make!an!appointment!at!least!24!hours! prior!to!your!intended!meeting!to!ensure!there!is!no!overlap!with!another!student! ! Office!–!SB!107W!! Instructor!Office!Phone!#!–!818.252.5186!! ! Course!Days/Time!–!Tuesday!J!6pm!–!10pm!!

Course!Classroom!No!–!SB!209!

WOODBURY!UNIVERSITY!PILLARS!! Entrepreneurship! Design!Thinking!! Civic!Engagement! Transdisciplinarity!! ! MBA!MISSION!STATEMENT!! The$Woodbury$University’s$Master$of$Business$Administration$degree$is$designed$to$prepare$ future$leaders'of$organizations$who$communicate'effectively,$act$ethically,$and$think$globally' in$a$strategic'manner.$$!

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MBA!Program!Key!Learning!Goals:!(D=Developed,!M=Mastered)! !! Communication!(D)!

o! Verbal:!Give!an!effective!presentation! o! Written:!Write!effective!business!documents!

!! Strategy:!Use!multiple!disciplines!to!analyze!a!situation!and!create!an!effective!plan!(D)! !! Information!Literacy:!Appropriately!acquire!and!use!information!resources!(D!&!M)! !! Global:!Understand!how!to!work!effectively!in!a!multiJcultural!environment!(D)! !! Leadership!(D)!

o! Theory.!Understand!leadership!theories!and!styles.!Reflect!on!personal! leadership!style!

o! Applied.!Take!on!an!appropriate!role!in!a!team!environment!and!work! effectively!with!diverse!supervisors!&!colleagues!

!! Ethics:!Understand!and!distinguish!between!the!major!ethical!terms!and!approaches.! Describe!your!personal!values,!ethics,!and!morals.!Analyze!the!ethical!issues!in!a!case.!(D)!

! COURSE!LEARNING!OUTCOMES:!(Aligned!to!University!Pillars!and!MBA!Program!Goals)! 1.!Demonstrate!the!ability!to!understand!the!importance!of!establishing!essential!

relationship!initiatives!that!allow!for!collaboration!with!customers,!suppliers!and!even! competitors.!Group/!Individual!Class!Assignments!will!allow!for!students!to:! !! Demonstrate!the!ability!to!work!within!a!team!(not!group)!oriented!environment! !! Communicate!(orally!and!in!written!form)!and!present!viable!solutions!to!

business!dilemmas! !! Present!viable!solutions!to!business!dilemmas! !! Gain!experience!in!team!decisionJJ Jmaking!process!and!leadership!skills.!

2.! Exhibit!the!ability!to!collaborate!and!provide!rational!for!strategy!decisions.!Specifically,! this!goal!is!demonstrated!via!case!analysis!solutions!presented!weekly!by!each!group!as! well!as!weekly!critique!of!scholarly!articles.!Group/!Individual!Presentation!(weekly)! allow!for!students!to:! !! Demonstrate!the!ability!to!work!within!a!team!(not!group)!oriented!environment! !! Gain!experience!in!team!decisionJJ Jmaking!process!and!leadership!skills.! !! Demonstrate!their!ability!to!critique,!analyze,!and!synthesize!business!case!studies!

with!scholarly!text! !! Exhibit!the!ability!to!work!within!a!team!(not!group)!to!design!strategy!and!find!

practical!solutions! !! Demonstrate!the!ability!to!formally!assess!problems!and!provide!an!inJJ Jdepth!and!

concise!analysis!of!the!problem,!while!suggesting!practical!solutions!for!rectifying/! remedying!future!potential!problems.!

! Required!Reading!Materials! All!readings!will!be!in!a!Harvard!Business!School!reading!packet!that!you!will!need!to!purchase! and!download!from!the!following!URL:!http://cb.hbsp.harvard.edu/cbmp/access/57439299! ! The!name!of!the!coursepack!is!Marketing'Concepts'&'Strategies'–'SPRING'‘17!

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$ INSTRUCTIONAL!METHODOLOGY! Interactive!lecture,!group!discussions,!analysis!papers,!current!event!paper,!group!activities!and! projects.!!

! FINAL!GRADE!CRITERIA!–!! ! ! TOTAL!POINTS! !

A! 940!JJJ!1000! (A)!Clearly!stands!out!J!has!excellent!performance!and!exhibits!! mastery!of!learning!outcomes.!

!AJ! 900!JJJ!930! ! ! ! ! ! ! ! !B+! 870!JJ!890! ! ! ! ! ! ! ! !B! 840!JJJ!860! (B)!Grasps!subject!matter!at!a!level!considered!to!be!good!to!!

very!good,!and!exhibits!partial!mastery!of!learning!outcomes.! BJ! 800!JJJ!830!

! ! ! ! ! ! ! !C+! 770!JJJ!790! ! ! ! ! ! ! ! !C! 740!JJJ!760! (C)!Demonstrates!a!satisfactory!comprehension!of!the!subject!

matter,!and!exhibits!sufficient!understanding!and!skills!to!! progress!in!continued!sequential!learning.!

CJ! 700!JJJ!730! ! ! ! ! ! ! ! !D+! 670!JJJ!690! ! ! ! ! ! ! ! !D! 600!JJJ!660! (D)!Quality!and!quantity!of!work!is!below!average,!exhibits!only!!

minimal!understanding!and!skills!are!not!sufficient!to!continue.! F! 0!JJJ!590! (E)!Quality!and!quantity!of!work!is!below!average!and!not!!

sufficient!to!progress.! ! !!

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MAJOR!PROCESSES,!ACTIVITIES,!and!ASSIGNMENTS! ! PreJCourse!Assignment!! Part!1:!Student$Autobiography$(20'pts)! Write!1JJ Jpage!personal!biography!including!your!educational,!family!and!professional! background.!You!can!include!your!hobbies,!the!languages!you!speak,!and!any!information! you'd!like!to!share!with!the!instructor!for!him!to!get!to!know!you!better!and!remember!prior! to!the!first!class!session.!Also!include!your!reason!for!doing!an!MBA.! ! Part!2:!Business$Article$Analysis!(see!below!for!assignment!details)! *Please!email!preJJ [email protected]!prior!to!the!first!day!of!class,!and! be!prepared!to!discuss!in!class.! ! Part!3:!Read$and$be$prepared$to$discuss$Social$Deal$Sites$case!(see!course!packet)!

! Business!Article!Analysis!(4!(individual!writeJups)!x!50!pts!each)!=!200!pts![1!article!analysis! individual'presentation]! ! Look!for!a!marketing!related!article!in!the!popular!press!from!publications!such!as!Bloomberg! Businessweek,!Financial!Times,!The!Wall!Street!Journal,!Newsweek,!Fortune,!The!Economist! and!others!and!choose!one!relevant!article.!Please!note,!the!article!should!NOT!be!about!the! definitions!of!marketing!strategy.!It!should!be!an!article!on!a!company!service/product!that! allows!you!to!apply!the!marketing!concepts!and!terminology!from!the!course!in!a!realJworld! context.!The!point!of!this!assignment!is!to!get!you!begin!to!think!more!broadly!about! marketing!applications!in!the!business!world.!! ! Write!a!3J4!page!document,!which!includes;!1)!a!summary!(15%)!of!the!article!(a!couple!of! summary!paragraphs);!2)!expresses!an!opinion!or!reaction!to!the!contents!(40%)!of!the!article;! and,!3)!relates!it!to!material!covered!in!that!week’s!reading!(45%).!The!first!of!your!four!(4)! Business!Article!Analyses!is!one!of!your!preJcourse!assignments.!This!analysis!should! incorporate!concepts!from!the!reading,!“Thinking!Strategically,”!for!the!first!week.!For!each! subsequent!week,!incorporate!the!concepts!from!that!week’s!reading!into!your!writeJup.!Your! weekly!readings!can!be!found!in!your!HBS!course!packet.!Please!do!not!copy!and!paste!the! articles!without!proper!citation.!Again,!the!point!of!this!exercise!is!to!relate!the!articles!to! marketing!concepts!and!theories!from!your!weekly!readings,!and!combine!them!with!your! critical!and!analytical!opinions.!You!will!each!have!to!present!one!of!your!analyses!in!class! during!the!semester.!I!will!pick!names!at!random,!unless!I!have!volunteers,!so!you!should!be! prepared!to!present!at!any!time.!Your!article!discussion!should!be!approximately!8J10!minutes! in!length,!so!you!want!to!make!sure!you!pick!an!article!that!is!long!enough!for!you!to!talk!that! long.!In!addition!to!presenting!the!article,!you!may!ask!questions!of!the!class,!or!have!us! participate!in!an!activity!that!may!better!illustrate!your!points.!Be!creative!in!your! presentation.!You!may!use!slides,!or!whatever!tools!you!feel!will!enhance!the!presentation.!

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Note:!Choose!an!article!of!sufficient!length!to!allow!you!to!write!at!least!3!pages.!! ! ! InJJ Jclass!Participation!(80!points)! ' The!nature!of!this!intensive!graduateJlevel!course!makes!inJJ Jclass!participation!vital.!In!order!to! experience!a!good!inJJ Jclass!discussion!it!is!crucial!that!all!members!of!the!class!complete!the! assigned!readings!and!be!prepared!to!discuss!the!material!in!class.!Both!the!quality!and! quantity!of!your!contribution!are!important.!It!is!the!richness!and!academic!rigor!of!our!inJJ Jclass! discussions!that!will!make!this!course!not!only!effective!but!also!enjoyable.!I!trust!that!each!of! you!will!contribute!to!the!class!discussions!each!session.!Based!on!previous!student!comments! I!have!decided!to!grade!inJJ Jclass!participation!in!order!to!encourage!those!students!who!are!less! inclined!to!take!part.!Remember,!attendance!does!not!equal!participation.! ' Case!Analyses![200!pts!=!1!x!100!pts!(group!writeJup!&!presentation)!+!! 2!x!50!pts!each!(individual/no!presentation)]![3!TOTAL!CASE!WRITEJUPS,!1!PRESENTATION]! ! A!case!portrays!an!actual!strategy!situation.!It!provides!a!scenario!for!use!in!strategy! diagnosis!and!strategy!choice.!!Cases!serve!(4)!four!important!teaching/learning! objectives:! ! They!offer!an!opportunity!to!diagnosis!an!organization's!business!and!marketing! strategies.!Based!on!the!analysis!you!then!develop!strategy!recommendations.! Each!case!offers!an!interesting!marketplace!situation!for!learning!and!applying!the! strategy!concepts!and!decisionJmaking!processes!developed!in!the! course.! Presentation!of!the!case!helps!to!improve!your!analysis!skills!in!preparing!and!presenting! management!briefings.! ! The!written!analysis!of!the!cases!will!help!you!develop!your!writing!skills.! ! A!suggested!outline!for!preparing!cases:! ! !! Summary!of!the!decision! situation![Keep!in!mind,!there!could!be!several!decisions]! !! Alternatives/Evaluation/Analysis! !! Key!decision!criteria!used!to!evaluate!each!alternative! !! Comprehensive!analysis!of!each!alternative!using!the!decision!criteria! !! Recommendations!including!implementing!guidelines!

! It!is!not!necessary!to!provide!a!summary!of!the!case.!Start!with!the!decision!situation(s)! involved!in!the!case.!You!are!responsible!for!reading!and!participating!in!the!discussion!for! each!case,!and!should!therefore!be!familiar!with!each.!Everyone!in!the!class!should!read!each! case!before!it!is!discussed!and!is!expected!to!participate!in!discussion!and!critique!of!the!case! after!the!team!presentation.!I!may!call!on!individuals!when!!!they!are!not!active!in!class! discussion!of!a!case.!Only!rely!on!information!presented!in!the!case!–!not!on!any!knowledge!

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you!may!have!of!the!company’s!later!actions.!! ! We!will!discuss!the!Social!Deal!Sites!case!on!the!first!day!of!class.!After!this!first!case,!you!will! be!presenting!the!cases!to!the!class!in!teams!(exact!numbers!TBD!based!on!course!enrollment)! that!will!be!chosen!on!the!first!day!of!class.!A!total!of!four!(4)!additional!cases!will!be! presented!and!discussed!in!class.!Students!not!on!the!presentation!team!will!hand!in!an! individual!written!case!(definition!of!the!decision!situation,!alternatives,!decision!criteria,! detailed!analysis!of!each!alternative,!and!recommendations).!You!will!turn!in!a!total!of!two! (2)!individual!case!writeJups.!Your!individual!writeJups!for!the!2!cases!you!choose!are!due! before!class!on!the!day!we!discuss!it.!! ! Your!team!case!presentation!does!NOT!count!as!one!of!your!2!individual!case!writeJups.!!It! does!not!matter!to!me!which!two!(2)!additional!cases!you!turn!in.!The!choice!is!entirely!up!to! you!based!on!your!personal!scheduling.!HOWEVER,!everyone!in!the!class!should!read!each! case!before!it!is!discussed!and!is!expected!to!participate!in!discussion!and!critique!of!the!case! after!the!team!presentation.!I!reserve!the!right!to!call!on!individuals!who!are!not!active!in!class! discussion!of!a!case.!

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Team/Group!Presentations!of!Class!Discussion!Cases!(100!pts!–!included!in!200!pt.!case! total)! ! One!team!will!be!responsible!for!presenting!and!discussing!one!of!the!five!(5)!remaining! cases.!You!should!form!your!own!teams!of!three!(3).!Please!notify!me!with!the!names!of! your!team!members!and!the!case!you!want!to!present!(cases!will!be!assigned!to!the!team! first!requesting!the!case).!The!written!team!case!analysis!and!recommendations!should! be!turned!in!to!me!on!the!date!of!the!presentation!including!copies!of!your!power!points! or!other!visuals.!The!written!team!case!is!expected!to!be!more!comprehensive!than!the! case!reports!prepared!by!individual!members!of!the!class.!

! If!you!would!like,!I!will!work!with!each!team!in!developing!your!case!analysis.!If!needed,! the!case!presentation!team!should!schedule!a!meeting!with!me!prior!to!your!presentation! date.!The!purpose!of!the!meeting!is!to!discuss!the!presentation!plans!and!to!provide!the! team!members!any!additional!information!that!may!be!available.!I!am!available!to!each! team!for!questions,!discussion,!and!other!assistance!you!may!need.! ! You!should!plan!to!cover!the!case!in!about!30J40!minutes.!Each!team!member!should! participate!in!the!oral!presentation.!Therefore,!it!is!vital!to!coordinate!topic!coverage!with! team!members,!cutting!duplication!and!nonJessential!discussion.!Proper!balance!of!!!topic! and!time!are!individual!obligations!and!a!team!responsibility.!The!team!should!participate! in!the!question!and!answer!period!following!the!presentation.! ! The!use!of!visuals!such!as!PowerPoint!or!Prezi!is!encouraged.!Keep!in!mind!the!visuals! must!be!large!enough!to!be!read!from!the!back!of!the!classroom.!

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! Each!team!also!prepares!a!written!case!analysis!and!recommendations.!The!case!analysis! should!be!given!to!the!instructor!the!day!of!the!presentation.! ! The!following!will!be!evaluated!in!determining!each!team's!grade!for!the!case!assignment:! !

!! The!supporting!analysis!and!recommendations!in!the!written!case!analysis.! !! The!effectiveness!(and!content)!of!the!verbal!presentation!and!the!written!case!

analysis!and!recommendations.! ! ! Communication!Analysis!(100!pts)' [Presentation!only/Group!(2Jperson)!Assignment]' ' $ $ $ $ You!and!a!partner!will!select!a!marketing!communication!about!a!product,!service,!or!idea.! The!communication!may!be!a!print!or!video!ad,!or!a!social!media!campaign.!Please!attach!this! communication!to!your!presentation!or!make!sure!you!provide!a!link!to!the!commercial!if!it!is! available!online.!You!will!present!these!in!class!on!(WEEK!5).!! ! Your$will$make$a$PowerPoint'or'Prezi'presentation$(12I15$minutes)$that$answers$the$following$ major$questions:$

1)! Who!is!the!target!market!of!this!ad!(demographic!AND!psychographic!segmentation)?! 2)! What!are!the!most!important!objective(s)!of!this!ad?!(focus!on!one!or!two!persuasion!

objectives!that!are!most!important!strategically,!and!be!sure!to!explain!why!the!ones! you!chose!are!important)!

3)! How!likely!is!it!that!target!consumers!have!paid!attention!to!the!communication?! 4)! How!likely!they!are!to!perceive!it!as!the!marketer!intended?!Is!the!ad!addressing!the!

possible!needs!of!the!target!audience?!! 5)! What!is!the!message!strategy!that!the!ad!is!using!to!accomplish!the!objectives?!!! 6)! What!is!the!persuasion!process!underlying!the!strategy?!!What!are!the!important!

persuasion!issues!and!problems!in!this!situation?!Make!sure!you!address!possible! STRENGTHS!and!WEAKNESSES!of!the!communication!you!have!chosen.!!!

! You!should!have!1!slide!per!question.!If!you!can’t!fit!the!responses!to!1!slide!per!question!–! edit!down!your!response.!

! ! Global!Strategy!Paper!(100!points)!–![Individual!Assignment]! ! In!this!4JJ Jpage,!doubleJspaced!paper,!you!are!to!analyze!a!specific!marketing!strategy!that!has! been!applied!by!a!global!company!of!your!choice.! ! Organizing!the!Paper:!To!help!you!organize!this!multiple!source!paper,!please!organize!your! paper!in!the!following!sections.!Please!label!each!section!in!your!paper!accordingly!(Points! will!be!deducted!if!the!proper!labels!are!not!present.)!

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1)! Background! Here,!you!will!introduce!the!global!company!and!the!marketing!strategy.!Explain!why! this!marketing!strategy!was!used.!(Approximately!1!page!J!25!pts)!

2)! Analysis! In!this!section,!you!will!describe!how!the!marketing!strategy!was!applied!and!how!it! affected!various!components!of!the!global!marketing!strategy.!As!the!observer,!you!are! able!to!analyze!critically!the!effects!of!the!marketing!strategy!and!future!outcomes.! (Approximately!2!pages!–!35!pts)!

3)! Results! In!the!final!section!of!the!paper,!you!will!explain!the!results!of!the!marketing!strategy.! Were!the!goals!met?!To!what!extent?!If!the!marketing!strategy!failed,!give!reasons!for! why!it!failed.!If!the!marketing!strategy!succeeded,!give!reasons!for!why!it!succeeded.! (Approximately!1!page!–!25!pts)!

4)! References/Mechanics!(proper!citation,!formatting,!spelling!J!15!pts)! Follow!APA!citation!format!to!complete!this!section.!No!fewer!than!five!references!are! required!for!this!paper.!

' ! Final!Project:!(300!points)' Marketing!Plan!Report!(200!points)!and!Presentation!(100!points)! ! A!Marketing!Plan!guideline!is!provided!below.!The!report!will!be!typed!(double!spaced,!Times! New!Roman!or!Arial,!12!pt.!font,!1”!margins!all!around)!and!should!be!18!J!20!pages!not' including!the!bibliography!or!appendices.!A!final!version!of!the!project!MUST!come!complete! with!a!bibliography.!All!sources!of!literature!should!be!referenced!according!to!APA!academic! writing!style.!The!Marketing!Plan!will!be!completed!in!teams.!More!details!will!be!provided! the!first!day!of!class.!You!are!the!inJhouse!marketing!team!for!the!product.!Your!task!is!to! create!a!marketing!plan!for!the!product.!Your!marketing!plan!should!use!language!that!reflects! you!are!part!of!the!company!(‘us’!&!‘we’!versus!‘they’).! ! Keep!in!mind,!the!final!report!should!be!visually!appealing!and!professional!looking.!Each! section!should!be!labeled!with!the!appropriate!heading.!Use!of!graphs,!charts,!color,!and! pictures!is!highly!encouraged.!It!should!be!printed!and!bound!professionally!as!if!you!were! presenting!to!a!potential!investor,!so!allow!yourselves!time!to!have!this!done!before!the! final!class.! ! Your!final!presentation!should!be!25J30!minutes.!Your!written!plan!should!follow!the!outline! below.! ! ! ! ! ! !

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Marketing!Plan!Outline! ! I.! Table!of!Contents!!

a.! (if!you!do!not!know!how!to!create!one,!please!use!Google!to!find!out!–!it!is!very! helpful!with!questions!of!this!nature)!

II.! Executive!Summary! a.! A!highJJ Jlevel!summary!of!the!Marketing!Plan!(this!should!be!done!when!you’ve!

finished!everything!else)! III.! The!Challenge!

a.! Brief!description!of!the!problem!to!be!solved,!and!associated!goals!and! objectives!of!new!marketing!plan!

IV.! Situation!Analysis! a.! Company!Analysis!JJ J!Mission!Statement,!SWOT!Analysis,!Competitive!Advantage,!

Market!Position! b.! Competitor!Analysis!(2JJ J3!top!competitors)JJ J!Mission!Statement,!SWOT!Analysis,!

Competitive!Advantage,!Market!Position!Target!Market! c.! Industry!Analysis!(PEST)JJ J!Political/Legal!environment,!Economic!environment,!

Social/Cultural!environment,!Technological!environment! V.! Market!Research!Findings!

a.! Create!a!specific!plan!to!research!your!project.!What!marketing!intelligence! strategies!will!you!employ?!

VI.! Alternative!Marketing!Strategies! a.! List!and!discuss!three!potential!alternative!strategies,!different!from!the!main!

strategy!you!will!outline!below!based!on!your!situation!analysis! VII.! Selected!Marketing!Strategy!

a.! Discuss!why!the!strategy!was!selected,!then!how!this!strategy!will!be! implemented.!Discuss!the!longJterm!viability!of!this!product.!!

VIII.! Conclusion! IX.! References! X.! Appendix!

! NOTE:!!BECAUSE!OF!THE!ACCELERATED!NATURE!OF!THE!COURSE,!NO!LATE!WORK!WILL!BE!

ACCEPTED! !

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ABSENCE!AND!TARDINESS!POLICY! In!the!School!of!Business,!we!believe!in!preparing!our!students!for!workplaces!in!which!discipline! and!participation!are!considered!part!of!their!performance.!We!therefore!expect!our!students!to! attend!all!class!meetings,!because!the!dialogues,!presentations,!and!lectures!are!critical!and!cannot! be!substituted!by!mere!textbook!readings!and!test!submissions.!As!is!often!the!case!in!the! corporate!setting,!learning!happens!by!being!there:!through!listening,!sharing,!asking,!and!other! means!of!constructive!communication.! ! Please!find!below!our!general!policy!on!absences!and!tardiness:! •! For!7JJ Jweek!courses!there!is!a!zero!tolerance!policy***!due!to!the!condensed!format.!This!

means!that!no!absences!are!tolerated!in!this!format.!Therefore,! o! If!a!student!misses!the!first!class,!regardless!of!his/her!reasons,!(s)he!will!be!dropped.! o! If!a!student!misses!any!of!the!subsequent!classes,!his/her!final!course!grade!drops!with!a!

full!letter!(A!becomes!B,!AJJ J!becomes!BJJ J,!etc.).! ! ***!Absences!and!tardiness!due!to!a!disability!or!medical!condition!(including!pregnancy!and! childbirth)!will!be!accommodated!if!the!student!has!requested!such!an!accommodation!via!the! Disabilities!Coordinator!in!the!Office!of!Student!Development!and!provided!appropriate! documentation!delineating!medical!necessity!for!the!absence/tardiness!and!the!beginning!and!end! dates!(or!anticipated!dates)!of!the!excused!absence.! http://my.woodbury.edu/Staff/OSD/Resources/Students%20with%20Special%20NeedsJJ J! %20MobilityJJ Jbased%20and%20Non%20MobilityJJ Jbased%20Disabilities.aspx! ! Additionally,!showing!disrespect!to!the!learning!community!by!arriving!late,!leaving!early,!having! side!conversations,!blogging,!texting,!chatting,!emailing,!tweeting,!shopping,!surfing!the!internet,! working!on!assignments!for!other!classes,!and!taking!excessive!(eating,!smoking,!telephone)!breaks! during!class!time!will!result!in!lowered!class!grade.! ! Woodbury!University!is!committed!to!making!reasonable!accommodations!to!assist!individuals! with!disabilities!in!reaching!their!academic!potential.!Students!desiring!accommodations!due!to!a! physical,!learning!or!psychological!disability!must!first!complete!an!Accommodations!Request! Form,!which!can!be!downloaded!from!http://go.woodbury.edu,!and!found!under!“Academic! Resources.”!Accommodations!cannot!be!granted!prior!to!the!instructor’s!receipt!of!a!Notification!of! Special!Needs!Release!Form!from!the!Disabilities!Coordinator.!Accommodations!are!never!provided! retroactively.!(For!more!information,!contact!the!Disabilities!Coordinator!in!the!Whitten!Center! (818)!394JJ J3345.)!

! ACADEMIC!HONESTY! Carefully!read!and!understand!the!university!policy!on!Academic!Honesty.!Woodbury!University,!the! School!of!Business,!and!the!Management!Department!all!require!strict!adherence!to!these!rules.! Violations!by!students!will!be!submitted!to!the!Committee!on!Academic!Honesty.!!This!is!a!zero! tolerance!issue.! ! !

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Academic!Honesty!Policy!See!complete!policy!on!line!at:! http://my.woodbury.edu/Staff/AA/Shared%20Documents/Approved%20Academic%20! Honesty%20Policy.pdf! ! Essential!to!the!mission!of!Woodbury!University!is!a!commitment!to!the!principles!of!academic! integrity!and!ethical!behavior.!Because!the!integrity!of!the!academic!enterprise!of!an!institution!of! higher!education!requires!honesty!in!scholarship!and!research,!academic!honesty!is!required!at! Woodbury!University.!Adherence!to!the!Academic!Honesty!Policy!reflects!the!commitment!of!our! community!to!the!value!of!learning!and!our!core!principle!of!social!responsibility.! Writing!Center!See!information!online!at:! http://www.woodbury.edu/s/131/index.aspx?sid=131&gid=1&pgid=1646&sparam=writ! ing%20center&scontid=0! ! The!Writing!Center!offers!practical!support!to!transform!cultural!and!language!diversity!into!valuable! academic!writing!to!strengthen!the!links!between!composition!theories!and!teaching!practices,!to! modify!essay!and!research!conventions!to!address!specific!assignments,!and!to!use!existing!and!cuttingJJ J edge!technology!to!prepare!students!for!the!communication!environments!that!define!professional! workplaces.! Code!of!Student!Conduct!See!Student!Handbook!online!at:! http://www.woodbury.edu/s/131/index.aspx?sid=131&gid=1&pgid=1731

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! The$instructor$reserves$the$right$to$change$the$schedule$as$necessary.$You$will$be$given$ample$notification$of$any$changes$to$due$dates,$etc…$