Strategy Formulation
Rmadrid2015
week_4_grading_guide.doc|
Strategy Formulation Grading Guide MGT/498 Version 4 |
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Individual Assignment: Strategy Formulation
Purpose of Assignment
The Week 4 individual assignment is the second part of a three part strategic management plan for the company selected by the student in Week 3. The purpose of the assignment is for students to establish long-term goals and objectives; indicate, specify and discuss strategies; and investigate, consider and describe specific business strategies including vertical integration and strategic alliances, to achieve competitive advantage in the industry. The student also generates an appropriate organizational chart in alignment with the stated strategies.
Resources Required
Textbook Chapters 4, 5, 7 and 11
Grading Guide
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Content |
Met |
Partially Met |
Not Met |
Comments: |
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Student establishes long-term goals and objectives.
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Student addresses the following regarding strategy formulation: a. Indicates the markets that the company will pursue. b. Specifies the unique value the company will offer in the selected markets. c. Discusses the resources and capabilities that are required. d. Analyzes how the company will capture value and sustain competitive advantage over time. |
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Student addresses the following regarding business management strategy: a. Consider Cost and Differentiation Advantages. b. Describe the Corporate Strategy. c. Investigate Vertical Integration. d. Describe Strategic Alliances. e. Detail the Company Competitive Advantage. f. Generate an Organizational Chart of the company you selected. |
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The paper is 1,050 words in length. |
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Total Available |
Total Earned |
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5 |
#/5 |
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Writing Guidelines |
Met |
Partially Met |
Not Met |
Comments: |
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The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. |
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Intellectual property is recognized with in-text citations and a reference page. |
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Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. |
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Sentences are complete, clear, and concise. |
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Rules of grammar and usage are followed including spelling and punctuation. |
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Total Available |
Total Earned |
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2 |
#/2 |
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Assignment Total |
# |
7 |
#/7 |
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Additional comments:
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