CASE 2 Edward Marshall Boehm, Inc
CASE 3 American International Group and the Bonus Fiasco
CASE 4 Pixar
CASE 5 The Casino Industry
CASE 6 Apple Inc.: Still Taking a Bite Out of the Competition?
CASE 7 Weight Watchers International Inc
CASE 8 Jamba Juice
CASE 9 Ann Taylor: Survival in Specialty Retail
CASE 10 Heineken
CASE 11 QVC
CASE 12 World Wrestling Entertainment
CASE 13 eBay: Expanding into China
CASE 14 Microfinance: Going Global and Going Public?
CASE 15 McDonald’s
CASE 16 The Movie Exhibition Industry 2013
CASE 17 Is Dippin’ Dots Frozen Out?
CASE 18 Johnson & Johnson
CASE 19 Zynga
CASE 20 The Boston Beer Company
CASE 21 Southwest Airlines: Is LUV Soaring or Sour?
CASE 22 JetBlue Airlines: Getting Over the “Blues”?
CASE 23 Beiersdorf AG: Expanding Nivea’s Global Reach
CASE 24 Louis Vuitton
CASE 25 Nintendo’s Wii U
CASE 26 Backers Beware: Kickstarter Is Not a Store
CASE 27 Samsung Electronics
CASE 28 Procter & Gamble
CASE 29 FreshDirect: Is It Really Fresh?
CASE 30 General Motors
CASE 31 Is One Ford Really Working?
CASE 32 Campbell: Is the Soup Still Simmering?
CASE 33 United Way Worldwide
CASE 34 Keurig: Convenience, Choice, and Competitive Brands
CASE 35 Yahoo!
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