Microeconomic Theory

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Consumer Budgets

Intermediate Micro Theory ECN 312

From Last Class

• Preferences describe consumers’ opinions on the happiness they would receive from any bundle of goods.

• But, what will they choose? How do they decide?

• Lines up to readings for Chapters 2 and 4

From Last Class

Preferences Budget (Income)

Choice (Individual Demand)

Population

Market Demand

From Last Class

Preferences Budget (Income)

Choice (Individual Demand)

Population

Market Demand

Budgets

• First go over how we can represent budgets graphically

• Second go over how we can represent budgets mathematically

Budgets

• Suppose that you live in an economy with two goods: food (F) and clothing (C)

• These goods have prices: PF = $2 and PC = $3

• You have income of $30

Affordability

• Which bundles can we afford? How can we show this information graphically?

– Same set of axes we used for preferences (ICs)

– What if we spent all of our money on F? What if we spent all our money on C? (this gives intercepts)

– What if we spent some of our money on F and some of our money on C?

Affordability Clothing

Food

PF = 2 and PC = 3 Income = 30

Affordability Clothing

Food

PF = 2 and PC = 3 Income = 30

What if we spend all our money on C?

Affordability Clothing

Food

PF = 2 and PC = 3 Income = 30

What if we spend all our money on C?

10

Affordability Clothing

Food

PF = 2 and PC = 3 Income = 30

What if we spend all our money on F?

10

Affordability Clothing

Food

PF = 2 and PC = 3 Income = 30

What if we spend all our money on F?

10

15

Affordability Clothing

Food

PF = 2 and PC = 3 Income = 30

What if we spend some money of C

and some money on F?

10

15

Affordability Clothing

Food

PF = 2 and PC = 3 Income = 30

10

15

Affordability Clothing

Food

PF = 2 and PC = 3 Income = 30

10

15

Affordability Clothing

Food

PF = 2 and PC = 3 Income = 30

10

15

Slope = - 2 3

Quick Preview Clothing

Food

C

B

A

Quick Preview Clothing

Food

C

B

A

Which one will make you the

happiest?

Quick Preview Clothing

Food

C

B

A

Which one will make you the

happiest?

Which one will

you choose?

• Budget constraint - Total spending must be no greater than income:

PF*F + PC*C ≤ Income In this case: 2*F + 3*C ≤ 30

• Budget set - The collection of affordable bundles: All (F,C) such that PF*F + PC*C ≤ Income

• Budget line - The collection of bundles that exhaust a consumer’s income:

All (F,C) such that PF*F + PC*C = Income In this case: C = 10 – (2/3)F

Budgets

Budgets

In general, consider N goods in the economy (X1, X2, X3, …, XN ) with prices (P1, P2, P3, …, PN) and consumer income (I)

• The budget constraint is: P1 X1 + P2 X2 + P3 X3 + … + PN XN ≤ I

Σ Pi Xi ≤ I

• The budget set is all combos of X1, X2, X3, …, XN that satisfy the constraint

• The budget line is: Σ Pi Xi = I

i= 1

N

i= 1

N

Illustrating Budget Constraints y

x

Finding the Intercept: y-intercept Income divided by Py x-intercept Income divided by Px

Illustrating Budget Constraints y

x

Finding the Intercept: y-intercept Income divided by Py x-intercept Income divided by Px

I Py

I Px

Illustrating Budget Constraints y

x

Finding the Intercept: y-intercept Income divided by Py x-intercept Income divided by Px

I Py

I Px

Illustrating Budget Constraints y

x

Finding the Intercept: y-intercept Income divided by Py x-intercept Income divided by Px

I Py

I Px

Finding the Slope: slope -(Px divided by Py)

Px Py

-

Illustrating Budget Constraints C

F

Finding the Intercept: y-intercept 30 divided by 3 x-intercept 30 divided by 2

30 3

30 2

Finding the Slope: slope -(2 divided by 3)

2 3

-

Illustrating Budget Constraints C

F

Income = 30 PC = 3 PF = 2

10

15

2 3

-

Income Changes C

F

Income = 30 PC = 3 PF = 2

10

15

2 3

-

But what if income

increases to 45?

Income Changes C

F

Income = 45 PC = 3 PF = 2

10

15

2 3

-

15

22.5

Income Changes C

F

Income = 45 PC = 3 PF = 2

10

15

2 3

-

and if income

had fallen to 15…

15

22.5

Income Changes y

x

Income = 15 PC = 3 PF = 2

10

15

2 3

-5

7.5

Income Changes y

x

Income = 30 PC = 3 PF = 2

10

15

2 3

-

What if we see a change in the prices of C and F?

Income Changes C

F

Income = 30 PC = 3 PF = 2

10

15

2 3

-

What if we see a change in the prices of C and F?

What if the price of clothing

increases to 5?

Price Changes C

F

Income = 30 PC = 5 PF = 2

10

15

2 3

-

6

- 2 5

Price Changes C

F

Income = 30 PC = 5 PF = 2

10

15

2 3

-

6

- 2 5

What if the price of food had fallen to 1.50 instead?

Price Changes C

F

Income = 30 PC = 3 PF = 1.50

10

15

2 3

- - 1 2

20

Economic Interpretation

• Slope of the budget line:

– The rate at which the market is willing to trade y for x. (negative slope)

– If you want another unit of x, you have to buy it for Px. In order to get Px dollars, you need to sell some of your y.

• To raise $1, you need to sell 1/ Py units of y.

• To raise Px dollars, you need to sell Px / Py units of y.

• Similar to MRS…

Kinked Budget Sets

• So far, prices have been constant per unit: – The price of food was $2 for all quantities.

• In the “real world,” many prices vary with quantity. – Sam’s Club membership of $35

• First unit of food has price = 35 + PF • Second unit of food has price = PF

– Cell phone service

– Quantity discounts

– Certain taxes

Example: Kinked Budget Sets

• You live in a school district with a good public school and one good tutor, who provides an identical good of quality education. – The school provides 30 hours per week free. – The tutor provides the first 5 hours per week at $10/hour – The tutor provides time after 5 hours at $20/hour

• The only other product in the market is food (F), which is sold at $1 per unit

• Your weekly income is $250

Example: Kinked Budget Sets

• You live in a school district with a good public school and one good tutor, who provides an identical good of quality education. – The school provides 30 hours per week free. – The tutor provides the first 5 hours per week at $10/hour – The tutor provides time after 5 hours at $20/hour

• The only other product in the market is food (F), which is sold at $1 per unit

• Your weekly income is $250 What does your budget line look like?

Example: Kinked Budget Sets Food

Education

Example: Kinked Budget Sets Food

Education

Spend all money on

food….

Example: Kinked Budget Sets Food

Education

Spend all money on

food….

250

Example: Kinked Budget Sets Food

Education

Spend all money on

education…

250

Example: Kinked Budget Sets Food

Education

Spend all money on

education…

250

45

Example: Kinked Budget Sets Food

Education

250

4530 35

Example: Kinked Budget Sets Food

Education

250

4530 35

What is the slope of the BL between 0 and

30 hours of education?

Example: Kinked Budget Sets Food

Education

250

4530 35

Slope = 0

Example: Kinked Budget Sets Food

Education

250

4530 35

Slope = 0

What is the slope of the BL

between 30 and 35 hours of education?

Example: Kinked Budget Sets Food

Education

250

4530 35

Slope = 0

Slope = -10

Example: Kinked Budget Sets Food

Education

250

4530 35

Slope = 0

Slope = -10

What is the slope of the BL

between 35 and 45 hours of education?

Example: Kinked Budget Sets Food

Education

250

4530 35

Slope = 0

Slope = -10

Slope = -20

Budgets

• Consumers’ choices are limited by what they can afford

• We display all feasible bundles graphically with budget lines/budget sets

• Main concepts: – Finding the slope and intercepts of budget line

– Interpreting of slope of BC analogous to interpreting the slope of IC

– Incorporating more complicated pricing schemes with kinked budget lines.

Preview

• How consumers make decisions depends fundamentally on the difference between:

1. How they are willing to trade good x for good y

2. How the market trades good x for good y

• An example from my MBA Environment class…..

Economic Efficiency

• Bahamas on a budget -- $400 – 3 days in a tent – Willing to pay $550

• Midrange trip -- $600 – 4 days in the airport Motel 6 – Willing to pay $900

• Luxury trip -- $850 – 5 days in beachside hotel – Willing to pay $1100

• Ultra Luxury Weeklong trip -- $1250 – 7 days in a deluxe waterfront cabana – Willing to pay $1250

Economic Efficiency

• Bahamas on a budget -- $400 – 3 days in a tent – Willing to pay $550

• Midrange trip -- $600 – 4 days in the airport Motel 6 – Willing to pay $900

• Luxury trip -- $850 – 5 days in beachside hotel – Willing to pay $1100

• Ultra Luxury Weeklong trip -- $1250 – 7 days in a deluxe waterfront cabana – Willing to pay $1250

Net Benefits = $0

Economic Efficiency

• Bahamas on a budget -- $400 – 3 days in a tent – Willing to pay $550

• Midrange trip -- $600 – 4 days in the airport Motel 6 – Willing to pay $900

• Luxury trip -- $850 – 5 days in beachside hotel – Willing to pay $1100

• Ultra Luxury Weeklong trip -- $1250 – 7 days in a deluxe waterfront cabana – Willing to pay $1250

Net Benefits = $0

Net Benefits = $250

Net Benefits = $300

Net Benefits = $150

Economic Efficiency

• Bahamas on a budget -- $400 – 3 days in a tent – Willing to pay $550

• Midrange trip -- $600 – 4 days in the airport Motel 6 – Willing to pay $900

• Luxury trip -- $850 – 5 days in beachside hotel – Willing to pay $1100

• Ultra Luxury Weeklong trip -- $1250 – 7 days in a deluxe waterfront cabana – Willing to pay $1250

Net Benefits = $0

Net Benefits = $250

Net Benefits = $300

Net Benefits = $150

Economic Efficiency

• Bahamas on a budget -- $400 – 3 days in a tent – Willing to pay $550

• Midrange trip -- $600 – 4 days in the airport Motel 6 – Willing to pay $900

• Luxury trip -- $850 – 5 days in beachside hotel – Willing to pay $1100

• Ultra Luxury Weeklong trip -- $1250 – 7 days in a deluxe waterfront cabana – Willing to pay $1250

Net Benefits = $300

Net Benefits = $150

Economic Efficiency

• Bahamas on a budget -- $400 – 3 days in a tent – Willing to pay $550

• Midrange trip -- $600 – 4 days in the airport Motel 6 – Willing to pay $900

• Luxury trip -- $850 – 5 days in beachside hotel – Willing to pay $1100

• Ultra Luxury Weeklong trip -- $1250 – 7 days in a deluxe waterfront cabana – Willing to pay $1250

Net Benefits = $300

Net Benefits = $150

You value this trip $150 less

Economic Efficiency

• Bahamas on a budget -- $400 – 3 days in a tent – Willing to pay $550

• Midrange trip -- $600 – 4 days in the airport Motel 6 – Willing to pay $900

• Luxury trip -- $850 – 5 days in beachside hotel – Willing to pay $1100

• Ultra Luxury Weeklong trip -- $1250 – 7 days in a deluxe waterfront cabana – Willing to pay $1250

Net Benefits = $300

Net Benefits = $150

You value this trip $150 less BUT YOU SAVE

$400

Economic Efficiency

• Bahamas on a budget -- $400 – 3 days in a tent – Willing to pay $550

• Midrange trip -- $600 – 4 days in the airport Motel 6 – Willing to pay $900

• Luxury trip -- $850 – 5 days in beachside hotel – Willing to pay $1100

• Ultra Luxury Weeklong trip -- $1250 – 7 days in a deluxe waterfront cabana – Willing to pay $1250

Net Benefits = $0

Net Benefits = $150

Economic Efficiency

• Bahamas on a budget -- $400 – 3 days in a tent – Willing to pay $550

• Midrange trip -- $600 – 4 days in the airport Motel 6 – Willing to pay $900

• Luxury trip -- $850 – 5 days in beachside hotel – Willing to pay $1100

• Ultra Luxury Weeklong trip -- $1250 – 7 days in a deluxe waterfront cabana – Willing to pay $1250

Net Benefits = $0

Net Benefits = $150

You value this trip $200 less BUT YOU SAVE

$250

Economic Efficiency

• Bahamas on a budget -- $400 – 3 days in a tent – Willing to pay $550

• Midrange trip -- $600 – 4 days in the airport Motel 6 – Willing to pay $900

• Luxury trip -- $850 – 5 days in beachside hotel – Willing to pay $1100

• Ultra Luxury Weeklong trip -- $1250 – 7 days in a deluxe waterfront cabana – Willing to pay $1250

Net Benefits = $0

You value this trip $350 less BUT YOU SAVE

ONLY $200