Cognitive Process
Number of pages: 1 (275 words) Academic Level: Postgraduate Deadline: 2 hours UNDERSTANDING COGNITIVE PROCESSES This project is designed to help you better understand and applying the affect and cognition constructs to a familiar purchase situation. • Identify a recent purchase decision that you made. • List the key knowledge, meanings and beliefs and cognitive processes about the product that occurred in this purchase situation. • Describe the flow of reciprocal interactions between your stored knowledge and cognitive processes. Which had the greatest influence on your eventual purchase behavior? • Describe how the environmental factors and your own behavior influenced these cognitive processes. • Visualize the associative Network of Knowledge or Schema and show me how it goes together.