Human resources Final Paper

Nokia

Lyndsey Burton

BUS692: Strategies in Human Resource Management

Instructor: Jean Gordon

November 28, 2016

Introduction

The Nokia company has a long history and has come a long way to the present day production and sale of the computers and other mobile gadgets. First, the company started as a convergence company between the years 1966-1967. Its primary operations were concerned with the works of rubber, electricity, energy, forestry, and cables. The cables department grew very fast, and the present day Nokia first operations are attributed to this. 20 years later, the company, expanded and included other items into its market, the items include; chemicals, floor covering, and television. It is in the year 1960s that the company decided to expand and support the Finnish cable works who thought of expanding its operations to the sales and production of computers. There is also the electronics division that was set up in the year 1960, and the primary role is the sales and marketing of the data center operation and the production of electronics. Electronics Division divided into two parts; one focused on selling party hardware and run the computer station, while the other was involved in R & D and production of its personal designs.

Nature of the Business

The character of the activity of the Nokia Company can trace back to the Department of Finish cable factory. The Nokia Company supplied large firms such as banks with the computers that were necessary for the ever growing business and administration needs. Besides, the companies also required the support of equipment system to manage the other operations, and the Nokia Company provided it. During the onset of Nokia as a supplier, sales and marketing agent of electronics, there was a great need for the computer center. To achieve that, the company shipped three computers, and from there, they developed their personal computers.

Information technology is closely related to the electrical equipment. The knowledge of one is fundamental to understanding the other. In 60 years’ time, the company began the manufacture of the mobile phones as a portable radio communication that developed in the department of electrical and later in the same time, the production continued as a joint venture with the Mobile. After that, cordless phones and other devices were designed and manufactured by the joint venture. In the year 1986, the new board of directors divided the company into three sectors: information systems, phones, and telecommunications. The company reached its peak in the year 1986 when it was involved in other 180 trade activities.

Organizational Chart Structure

Five companies report to the presidents and the CEO of the Nokia Company. The different groups report to their president who is their leader. The president, on the other hand, is the CEO whom he reports. A part of the five companies, there are also other departments who report directly to the CEO. The agencies include, the chief finance officer, the human resource manager, the sales, and marketing director, the innovations officer, customer care and chief operations officer (Kotler, 2015).

Responsibilities

The Nokia group leadership team is responsible for all the decision-making processes. The level of the questions by the panel, the implementation of the company’s strategies and also the overall company’s portfolio is under the responsibility of the team management.

Business strategy

Nokia believes that the communication system will grow to be an only single line. It has made a lot of efforts since the onset of the firm. It is clear from the earlier description that the company values working with other businesses. For that, case, the Nokia Company has partnerships with more than one company (Grant, 2016). The companies include AT&T, Siemens and AEG businesses to work together to bring out the best in both communication and Internet. The partnership has been of great help to the company in that, it widens the market scope, the resources are utilized better and acquired cheaply, and also, the different sections of the workload is performed by experts.in addition, the partnership helps the company when it comes to losses. In case the company makes losses, it divides among all the partners who then reduce the effects on the individual business center.

Another strategy that has helped the Nokia Company so far is the ability to change with the changing market needs. The company has invested well in the program to determine the changes of the consumers taste and adjusting the production process accordingly. It has kept the sales of the company still high and therefore still maintaining high standards and trust from the customers.

Also, the development of the brand image is what is experienced by the corporation. The company predicted the future need for phones as a primary need and thus, it has invested more in the branding of the enterprise. The company has invested in advertisement and allocation of funds for the same. Through this expenditure, it has put the company on top if the rank and among the most preferred product in the global market.

The main issue facing the company in the present day is the inability to change to android because of the earlier designs that are fixed. The present day market requires using games, applications, and some re not supported by the Windows operating system (Jia, 2015). Other brands have been able to change along with the growth of the demand and reference by the customers. Also, the network managed by the Nokia phones is not satisfactory to the clients. The issue needs to be addressed to bring out the best of the product.

Conclusion

In conclusion, the current position of Nokia in the market is not satisfactory. It is important for the production management to go back to the steps of mobile development and revise the levels which were not successful. Besides, the company should benchmark with the most successful brands, and try to implement what they are investing on, to satisfy its clients. It is possible to reverse back the position of the company if the management agrees that the current situation is putting the company at risk and should take corrective measures.

References

Grant, R. M. (2016). Contemporary strategy analysis: Text and Cases edition. John Wiley & Sons.

Jia, J. &. (2015). Analysis of Nokia’s Decline from Marketing Perspective. Open Journal of Business and Management, 3(04), 446.

Kotler, P. B. (2015). Marketing. Pearson Higher Education AU.

Navteq

CEO

Change task force

Change task force

Smart devices

Mobile phones

Corporate development

Services and developer experience

CFO Office

Design

Legal & Intellectual property

Human Resource

CTO Office

Corporate Relations