Business paper 857

Criteria

Fails

Needs Improvement

Meets Requirements

0% - 49%

50% - 74%

75% - 100%

Research (10%)

Information used

Information used

is vague. Student

may misunderstand

this section and/or underuse

sources. Some

information/data

may not be

relevant.

Moderate work. Presents

Key information/data

In general terms. Missing few or more of the following points; Researched the history and background of the retailer, sales and profit growth, corporate mission, and key financial data from the retailer’s annual report and balance sheet.

Researched the history and background of the retailer, sales and profit growth, corporate mission, and key financial data from the retailer’s annual report and balance sheet.

Swot Analysis (10%)

Information used

is vague. Student

may misunderstand

this section and/or underuse

sources. Some

information/data

may not be

relevant.

Moderate work. Presents

Key information/data

In general terms. Missing few or more of the following SWOT analysis main points.

Identifies internal strengths and weaknesses of the retailer as well as external threats and opportunities associated with the industry and its competition.

Omni-Channel Analysis (10%)

Information used

is vague. Student

may misunderstand

this section and/or underuse

sources. Some

information/data

may not be

relevant.

Moderate work. Presents

Key information/data

In general terms. Missing few or more of the following points; Analysis on the effectiveness of the retailers’ application of omni-channel strategies to achieve a customer-centric experience

Analyzed the effectiveness of the retailers’ application of omni-channel strategies to achieve a customer-centric experience

Competition (10%)

Information used

is vague. Student

may misunderstand

this section and/or underuse

sources. Some

information/data

may not be

relevant.

Moderate work. Presents

Key information/data

In general terms. Missing few or more of the following points; comparison of the retailers key competitor. Moderately notes important differences and similarities in strategy. Does not discuss how their omni-channel strategies affect their business.

Chose a Key Competitor and Predicts Their Future – compared the retailer with an important key competitor. Notes important differences and similarities in strategy. Discussed how their omni-channel strategies affect their business.

Recommendations (10%) for Making Your Retailer Bigger and Better

Information used

is vague. Student

may misunderstand

this section and/or underuse

sources. Some

information/data

may not be

relevant.

Moderate work. Presents

Key information/data

In general terms. Missing few or more of the following points; Differentiation between short term, intermediate term, and long term strategies. Lacks development of strategies that are both conservative and aggressive. Lacks Development of strategies that require significant investments, as well as those that require fewer funds.

Differentiates between short term, intermediate term, and long term strategies. Develop strategies that are both conservative and aggressive. Develop some strategies that require significant investments, as well as those that require fewer funds.

Citation and Sources (30%)

Less than five articles was used; Numerous missing, or no, citations; No work-cited page; Reference page is poorly organized and documented; Sources are poor, unreliable or biased

A minimum of five articles was used; Some citations missing. Reference page is incomplete; Includes a questionable source (s).

Uses five or more articles; Uses inline citations; Includes Reference Page; Uses reputable sources of information.

Grammar, Spelling, Organization (20%)

Less than 10 to 12 page project; Many obvious and consistent errors; Information poorly organized; Sentences and paragraphs used incorrectly or not at all; Grammatical and organizational errors contribute to reader confusion. Does not use headers and sub-headers.

10 – 12 pages; Obvious errors; Incorrect or misused words; Occasional confusion due to grammatical errors; Organization structure is inconsistent, needs more headers and sub-headers.

10 – 12 page minimum; No obvious/major or consistent errors; Uses correct grammar; No missing or wrong words; Organized in a logical manner; Paragraphs and sentences contribute to comprehension and organization. Used Headers and sub-headers to separate and organize paper.