catering industry in the United States

_______________________________________________________________

_______________________________________________________________ Report Information from ProQuest December 10 2016 10:26 _______________________________________________________________

10 December 2016 ProQuest

目錄

1. Fast-casual chains gobble up catering biz................................................................................................... 1

10 December 2016 ii ProQuest

第 1 個文件，共 1 個 Fast-casual chains gobble up catering biz ProQuest 文件連結 摘要:   Even as pinched consumers slashed their restaurant spending, they invested more in catering. Almost a third of consumers now cater through fast-casual chains. Technomic estimates that in 2012, catering was a $43.4 billion business in the U.S.--including both business-to-business and consumer catering--with about 39%, or $16.7 billion of it, sourced from fast-food and fast-casual chains. Consumer catering last year was estimated at $27.5 billion, or 63% of total catering. 連結: Linking Service 全文:   Throwing a wedding shower? Call Panda Express to cater it. Fast-casual chains are leading growth in the catering category, which has increased significantly since the recession. Even as pinched consumers slashed their restaurant spending, they invested more in catering--and not just through local restaurants and delicatessens. Almost a third of consumers now cater through fast-casual chains. "It fascinated us," said Melissa Wilson, principal at Technomic. "Even when consumers were watching pennies, they're still very time-pressed," and invested more in catering when they entertained at home. She added that while consumers increased their catering spending during the recession, corporations cut theirs. Technomic estimates that in 2012, catering was a $43.4 billion business in the U.S.--including both business-to- business and consumer catering--with about 39%, or $16.7 billion of it, sourced from fast-food and fast-casual chains. Consumer catering last year was estimated at $27.5 billion, or 63% of total catering, with $9.9 billion of that coming from fast-food and fast-casual chains. Increasingly chains like Popeyes and Panera are creating websites dedicated to catering, making it easier for consumers to order. Chipotle is also seeing the opportunity. Earlier this year, the chain announced it was bringing catering to Denver, its hometown, and will roll out catering nationally. Panera has long benefited from its catering business, and has grown this segment significantly, said Ms. Wilson. Subway has also seen an increase in catering. Firehouse Subs is another chain of that ilk that offers catering. Over the next three years, fast-casual chains--Chipotle, Panera and the like--are projected to experience the strongest industrywide gains, with a 12% compound annual growth rate forecasted. The fast-food sandwich category, which includes Subway, is expected to be the second in line, with a projected 8% compound annual growth forecast. The growth in catering is coming despite a relative dearth of marketing. Baja Fresh and Boston Market promote their catering menus during the holidays, while others tend to market them during the football season. "They're concentrating their spend," said Ms. Wilson. "In the fall, leading up to the holidays" is when the promotion for catering is the most prominent. One type of chain that doesn't stand to gain much are traditional fast-food chains, such as McDonald's, Burger King or Wendy's, in part because the nature of what they serve. "The food doesn't transfer well," said Ms. Wilson. 主題: Catering; Restaurants; Trends; Consumer behavior; 地點: United States--US

10 December 2016 Page 1 of 2 ProQuest

分類: 8380: Hotels & restaurants; 7100: Market research; 9190: United States; 9000: Short article 標題: Fast-casual chains gobble up catering biz:   Time-strapped consumers increasingly turn to Popeyes, Panera when they entertain 作者: Morrison, Maureen 出版物名稱: Advertising Age 卷期: 84 期: 16 頁面: 12 出版年份: 2013 出版日期: Apr 22, 2013 出版者: Crain Communications, Incorporated 出版地: Chicago 出版國家/地區: United States 出版物主题: Advertising And Public Relations, Business And Economics--Marketing And Purchasing ISSN: 00018899 CODEN: ADVAAQ 來源類型: Trade Journals 出版物語言: English 文件類型: News ProQuest 文件識別碼: 1345958712 文件 URL: http://libproxy.csun.edu/login?url=http://search.proquest.com/docview/1345958712?accountid=7285 著作權: Copyright 2013 Crain Communications Inc. All Rights Reserved. 最後更新: 2013-04-30 資料庫: ABI/INFORM Collection

_______________________________________________________________ 請聯絡 ProQuest 著作權  2016 ProQuest LLC。 保留所有權利。 - 條款和條件

10 December 2016 Page 2 of 2 ProQuest