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SHA502: Conducting Effective Hospitality Marketing Research
Cornell School of Hotel Administration
Conducting Effective Hospitality Marketing Research Action Plan
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Complete the grid below. |
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Key Business Problem(s) |
Using information from an environmental analysis what is an effective marketing strategy you can use to address a current problem or performance gap?
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Strategies |
Show a SWOT Analysis analyzing marketing date and guiding your strategic solution. |
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Steps |
Select a target market. Know the Sociocultural, demographic, economic, technological, political/legal, competitive, ecological areas of this market.
Determine a strategic position.
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Timeline |
Create a timeline for the implementation of your strategy.
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Measurement/Results |
Explain how you will measure the results of the strategy that you implement.
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To submit this assignment, please refer to the instructions in the course.
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