Key management and employees:
Board members and advisors:
Management structure and style: this needs to include a flowchart
Key Employees
SCOTT E. CONNORS, PRESIDENT. Prior to founding ComputerEase, Scott E. Connors was the regional vice president for Wait’s Electronics Emporium, a computer and electronics retailer with 23 stores in the Midwest. Before that, he was a sales representative with IBM for five years.
Gives examples of achievements.
Connors began his association with Wait’s Electronics Emporium as manager of the downtown Vespucci, Indiana, store. In his first year, he increased sales by over 42%, in his second year by 39%. He was named “Manager of the Year” for the Wait’s chain in both years.
Connors assumed the role of regional vice president of the Wait’s chain three years ago. He was responsible for the company’s strategic development for Indiana, Ohio, and Illinois. In that position, Connors conducted an evaluation of the potential of adding software training to augment the chain’s computer hardware sales. This evaluation led Connors to believe that a substantial need for corporate software training existed but could not be met by an electronics retailer. Instead, a stand-alone operation should be formed. This was the concept behind ComputerEase.
Shows relevant experience.
Connors’ association with Wait’s Electronics Emporium, coupled with his years at IBM, has given him an extensive background selling technology services and products to large corporations.
Connors owns 60% of the stock in ComputerEase and serves as Chairman and Treasurer of the Board of Directors.
Specifies ownership interest in company.
SUSAN ALEXANDER, VICE PRESIDENT, MARKETING. Susan Alexander joined ComputerEase with primary responsibility for the company’s marketing and sales activities.
Prior to joining ComputerEase, Alexander served as assistant marketing director for AlwaysHere Health Care Plan. Her responsibilities included making direct sales to human resource directors, developing marketing materials and campaigns, and supervising sales personnel. She held that position for seven years prior to joining ComputerEase. Alexander’s experience marketing to the human resources community gives her the ideal background for ComputerEase, which sells its services primarily through human resources and training directors.
Shows directly applicable experience.
In previous relevant positions, Alexander was a sales representative for SpeakUp Office Equipment, where she sold technological equipment to corporations, and a copy editor for the Catchem Advertising Agency.
Alexander owns 10% of the stock in ComputerEase.
VICE PRESIDENT OF INSTRUCTIONAL DESIGN (TO BE SELECTED).
In the next year, ComputerEase will add a third key management position, Vice President of Instructional Design. The individual selected will have substantial experience designing courseware and running a training organization in a mid-size to large organization composed of instructional designers, writers, editors, videographers, and instructors. This future vice president will possess outstanding training skills and have experience developing interactive computer-based training programs. Ideally, he or she will have training experience specifically related to software applications as used in the corporate environment. This person will be tasked with staying abreast of evolving technology and customer demands in the instruction arena, especially in the online environment.
Lists management to be added at a later date.
Board of Directors
Scott E. Connors is the Chairman of the Board and Treasurer. Cathy J. Dobbs, the company’s attorney (and founder of the firm Dobbs, Kaye, and Babbitt), serves as Secretary. The position of Vice Chairman has been reserved for an outside investor.
Advisory Committee
An informal Advisory Committee provides guidance to the officers and staff of ComputerEase. The committee meets quarterly, and members of the committee are available as resources to the company on an ongoing basis. The members represent professionals from industries directly related to ComputerEase’s mission and target market.
Members of the committee are:
— Charlotte Travis, Director of Human Resources, RockSolid Insurance Company
— Justin Glen, Director of Training, Vespucci National Bank
— Michael Wheaton, Marketing Director, SANE Software
— Dr. A. A. Arnold, Professor of Instructional Media, Vespucci State University
Advisory Committee reflects business leaders and potential customers.
Consultant
Dr. A. A. Arnold, Ph.D., Professor of Instructional Media at Vespucci State University (VSU), serves the company as a consultant in the conception and development of training manuals. A specialist in the design of instructional materials, Dr. Arnold received his Ph.D. in Education with an emphasis on interactive computer-aided training. Currently, Dr. Arnold designs training programs for industry in addition to holding his position at VSU.
Management Structure
President Scott Connors is involved in the day-to-day operations of all aspects of the company. He directs the administrative and financial aspects of the company and works closely with the vice presidents to help guide and support activities over which they have specific responsibility. However, each vice president is given a wide degree of decision-making authority in his or her assigned areas.
Management responsibilities in ComputerEase are divided as shown on the flow chart below.
Outlines the company’s management structure.
Because the company’s emphasis is on building relationships with its customers and constantly improving quality, ComputerEase has instituted an incentive program in which all employees receive awards for providing outstanding customer service and making accepted suggestions for improvement.
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