due 6 pm today eastern time . WED DEC 14.
saraalhamdan
persuasive_writing_and_speaking-1.pptxPersuasive Writing and Speaking
Purpose
When composing your persuasive message consider your audience:
Who are you speaking too? What information do they already have?
What message are you sharing with them?
Is this a hostile audience or an audience who would be open to your message?
Organizing your Argument
Persuasive Arguments should have the following:
A claim
Evidence supporting the claim
An opposing viewpoint/counter-arguments
Conclusion
Persuasive Techniques
Logos
Ethos
Pathos
Logos
A logical appeal
What you are arguing makes sense
The benefits/gains
Use sources that lay out the statistical data
Ethos
Ethical appeal
Creates the credibility of the author
Shows that you have the knowledge on this topic- uses sources that are well documented to give you authority on the topic
Pathos
Emotional Appeal
Uses people’s emotions to convince them of the argument
The least useful appeal for business
Other Types of Appeals
Persuasive Speech
Examples of Appeals
Find Examples of Persuasive Techniques
"I am not unmindful that some of you have come here out of great trials and tribulations. Some of you have come fresh from narrow jail cells. And some of you have come from areas where your quest -- quest for freedom left you battered by the storms of persecution and staggered by the winds of police brutality. You have been the veterans of creative suffering. Continue to work with the faith that unearned suffering is redemptive. Go back to Mississippi, go back to Alabama, go back to South Carolina, go back to Georgia, go back to Louisiana, go back to the slums and ghettos of our northern cities, knowing that somehow this situation can and will be changed."
Pathos
King, M.L (1963) “I Have a Dream”. August 28, 1963. Washington,
DC.
