due 6 pm today eastern time . WED DEC 14.
saraalhamdan
business_communication_today_2.pptxWhy does Communication Matter?
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall
Chapter 1 -
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Career Success
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http://www.huffingtonpost.com/2014/06/21/biggest-companies-map_n_5518107.html
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What do employers expect?
Organizational skills
Information and ideas (research)
Communication technology
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall
Chapter 1 -
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What do employers expect?
Lifelong learning
Effective writing and speaking skills
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall
Chapter 1 -
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Quick Write
What makes someone an effective communicator?
Characteristics of an Effective Communicator
Practical
Factual
Clear and Concise
Persuasive
Respect difference
Limit distractions
Aniticipate reactions
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall
Chapter 1 -
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Challenges of Communication in Today’s Business Environment
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall
Chapter 1 -
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Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall
Chapter 1 -
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Globalization and Diversity
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Globalization and Business Communication 2.0
Chapter 1 - 9
Scripted
One-Way
Hoarding
Directive
Planned
Collaboration
Reactive
Multidirectional
Participative
Conversation
Interaction
Publishing
Broadcasting
Business Communication
1.0 Versus 2.0
Traditional Model
Social Model
Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall
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Increasing Value of Information: Knowledgeable
Chapter 1 - 10
Competitive insights:
The more a company knows about its competitors, the better able
it will be able to adjust its business strategies to compete.
Customer needs:
A company needs to understand its customers needs, in order to
develop goods and services and better satisfy customer needs.
Regulations and guidelines:
Businesses must understand and follow a wide range of
government regulations and guidelines in areas such as
employment, environment, taxes, and accounting.
Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall
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Pervasive Technology
Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall
Chapter 1 -16
Technology influences virtually
every aspect of business
communication today.
Technical Expertise
http://abcnews.go.com/ThisWeek/video/week-internet-privacy-23769184
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Overcoming the Challenges of Business Communication
Chapter 1 - 12
Communication challenges are overcome
through the use of effective communication
skills.
Becoming an effective communicator in a
challenging business environment requires
you to………
Business Communication Polishing Your Professional Presence, Shwom and Snyder. Copyright © 2012 Pearson Education, Inc. publishing as Prentice Hall; Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall
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Using Effective Communication Skills to Overcome Challenges
Chapter 1 - 13
Connect With Audience
Use Audience-
Centered Approach
Give Constructive
Feedback
Minimize Distractions
Improve Your
Communication Skills
Use Business Etiquette
Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall
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Develop Effective
Business Writing Skills
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Effective Written Communication
Writing Basics!!
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Business Writing Basics
Three main rules:
1. Say it in the fewest words possible
2. Don't offend your audience
3. Guide your audience
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Following these three rules will mean that you are on the right track with your documents
In many cases, keep the focus on the audience so the tone
is friendly rather than unnecessarily authoritative.
Example:
“I/We” focus – I think you should adopt the policies
listed in my proposal when implementing a retirement
plan.
“You” focus – You may find the following information
useful when implementing a retirement plan.
Business Writing Basics
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Re-write the following to show the “you” focus:
I have scheduled your vacation to begin July 1.
I give my permission for you to attend the two-day workshop.
.
Business Writing Basics
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Use Negative vs. Positive Language
Example:
Negative – We will withhold payment until you
complete the job satisfactorily.
Positive – When the job is completed satisfactorily, you will receive payment.
Business Writing Basics
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Re-write the following to be more positive:
It is impossible to move forward without
community support.
We will lose valuable market share if we don’t
make the necessary changes.
Business Writing Basics
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Use Inclusive and Non-sexist Language
Example:
Every attorney has ten minutes for his summation.
Possible options:
All attorneys have ten minutes for their summation.
Attorneys have ten minutes for summations.
Every attorney has ten minutes for a summation.
Every attorney has ten minutes for his or her summation.
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Business Writing Basics
Re-write the following to be more inclusive/non-sexist:
At most hospitals, a nurse must provide her own
uniform.
Chairman
Salesman
Female doctor
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Business Writing Basics
Use Plain English & Avoid Big Words
Example:
He hypothesized that the vehicle was not
operational because of a malfunctioning gasket.
Conversational – He realized the vehicle was
not working because of a bad gasket.
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Business Writing Basics
Re-write the following in simpler terms:
The contract stipulates that management must
perpetuate the retirement plan.
The antiquated system was debilitating progress.
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Business Writing Basics
Avoid Jargon and Slang
Examples:
Jargon
OM Operations Management
MIS Management Information Systems
Slang
Below the belt
Make a bundle
Keep your nose to the grindstone
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Business Writing Basics
Examples:
Past history Revert back
First and foremost Repeat again
New innovation Combined together
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Business Writing Basics
Avoid Redundant Phrases
Vague vs. Vivid Language
Examples:
Vague – They said it was a long way off.
Vivid – Management officials announced that the
merger would not take place for two years.
Vague – a change in our budget
Vivid – a 10 percent increase in our budget
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Business Writing Basics
Re-write the following for clarity:
Please contact them soon.
The report was weak.
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Business Writing Basics
Wordy vs. Concise
Example:
Wordy – I am sending you this announcement to let you all know that the office will be closed Monday.
Concise – The office will be closed Monday.
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Business Writing Basics
Wordy vs. Concise
Examples:
at this point in time now
afford an opportunity allow
due to the fact that because/since
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Business Writing Basics
Re-write the following to be concise:
Examples:
Feel free to
In the near future
In view of the fact that
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Business Writing Basics
