DUE IN 6 hrs

So, I have been working on my strategy for a little bit just collecting information and analyzing it

For RetailMeNot. My strategy is based on how they generate traffic. They generate most of their traffic through "SEO" Search Engine Optimization, 71% to be exact, so they can have their website in the top of every search engine, specially google

and when google change their algorithms couple of years ago they lost a lot of money

which did not turn as they hoped. This graph explains how they generate traffic compared to other sites.

So I looked at their social media strategy comparing it to other competitors to see how they are doing, it turned out that they only have 200K followers and it is a small amount for them. So I ran Rapid Miner software through the Twitter Extension to Web Mine their account and analyze it. Those are the results:

This is the number of followers compared to number of tweets and it seen that the higher they tweet and interact the higher followers they get and retailmenot is not doing so great here:

This graph shows the date they opened their account and the number tweets, the average of retailmenot tweets is so low compared to the number of years:

This is some more info:

RetailMeNot get mentioned on Twitter more than 5000 times on Twitter in 10 days compared to a range between 500-1500 for competitors, but they don’t attract those followers.

This shows the increased number of Active followers on Twitter since 2010:

So, what I want to do is to transmit my thoughts to words and support it by more resources. In other words, I need you to look at how RetailmeNot has used this strategy (Generating traffic) to its advantage. I also need to know the cost of such strategy, the benefits, payback periods and forecasting of the strategy. And then look at another successful company which is using similar strategy to manage traffic like managing their account in Twitter and see how much it costed them to hire a Twitter Campaign to find out the “Cost” Then Benefit, and Payback period for that strategy. A forecasting for the strategy is also required. Keep in mind that the benefit can be the Number of followers also.