business policies and strategies

· Introduction

· Current state theme park industry overview

· Pros and Cons of theme parks

· Best of theme parks in the industry

· Business profits/revenue

· HYB company mission and vision statement

· SMART Goals

· S - specific, significant, stretching (2 examples)

Clear defined specific goals for increasing theme park

· Attendance/Repeat customers

· Experience

· Revenue

· M - measurable, meaningful, motivational (2 examples)

Set obtainable goal, set schedule to meet goal

· A - agreed upon, attainable, achievable, acceptable, action-oriented (2 examples)

· R - realistic, relevant, reasonable, rewarding, results-oriented (2 examples)

Within the availability of resources, knowledge and time

· T - time-based, time-bound, timely, tangible, trackable (2 examples)

Determine time required to meet time schedule

· Theme park industry analysis

· Porter’s Five Focus Analysis

· Business Strategy

· Market assessment of industry

· SWOTT Analysis

· S- strength(s)

· Business advantages

· Current positives/ confirm what business does well

· Children entertainment

· W-weaknesses

· Recurring concerns

· Area’s to avoid

· O- opportunities

· Mature dining

· Additional onsite lodging

· T-threats

· Industry obstacles (2 examples)

· T-trends

· Current theme park trends (2 examples)

· Perceptual Map (marketing research chart)

· Theme park ticket sells January-December

· Explain why you picked the criteria. Reason to track ticket sells.

· Chart will be used to confirm which month has the highest customer attendance