powerpoint- 15 slides due in 24 hours

COM 540 Final Project II: Presentation Guidelines and Rubric

Overview Being active on social media can benefit you both personally and professionally. Social media not only allows you to connect with friends and family regarding personal matters, but to network professionally as well. The opportunities for forming positive personal and professional connections using social media are impressive, but unfortunately so are the opportunities for mistakes. Many people use the same platform for personal and professional purposes, which unintentionally blurs the line when the intent is developing a brand. Recognizing and planning for the inevitable confluence of personal and professional identities online is vital for developing and maintaining personal and professional brands. This class will help you develop strategies to navigate the highly networked environment of online social media and manage the dialectic between personal and professional brands. In the first part of the project, Final Project I, you wrote a paper that explored the relationship between personal and professional branding. Whether we like it or not, our personal identity online will have an influence on our professional identity. Learning to manage this influence is vital for ensuring that the influence is always positive. You researched and analyzed high-profile examples of where this influence was not so positive and made research-based recommendations to professionals for how to handle and avoid such situations. In this second part of the project, Final Project II, you will create a presentation on the online presence you have been building all term. This includes both the professional and the personal brands you maintain. You will introduce the goals you developed early in the course and discuss the platforms to which you posted original and curated content to achieve those goals. You will need to justify your decisions and discuss how this work will influence your branding in the future. The project is supported by two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Five and Seven. The final submission of Final Project II will occur in Module Nine. This assessment addresses the following course outcomes:

 Integrate professional principles and personal branding goals for establishing and enhancing a personal brand image

 Integrate researched communication technologies into targeted messages for specific audiences

 Choose appropriate, authentic, and curated content for enhancing personal brand pages

Prompt In this presentation, you will be discussing and defending the choices you made in creating your brand and building your online presence. Remember, while this presentation is a culmination of the personal and professional branding work you have done this term, it is also a snapshot in time, as maintaining your brand requires constant vigilance. As such, defending the choices you have made thus far is more important than the choices themselves. Utilize research from the course and screenshots of your work to support your defense. Specifically, the following critical elements must be addressed:

I. Goals – In this part of the presentation, you need to discuss the three goals you developed early in the course for creating and maintaining or improving upon an existing online presence. You will support these goals with information gathered from the research you conducted for your paper.

A. State your goals for creating and maintaining or improving upon your online presence, and explain why you made them. For example, perhaps your goal is to increase your web presence or increase the rate at which you are getting recommendations for consulting work, or maybe you want to become a leader in the communication field by curating content that is of interest to various parties.

B. Explain how your goals address the recommendations you developed based on your research.

II. Content – In this part of the presentation, you will reflect on what you have done so far to create and maintain/improve upon your brand and analyze your decisions. To show your audience what you have done, you must incorporate screenshots of your work.

A. Discuss the platforms you chose to further your brand, and explain why you chose them. 1. Justify the platforms you chose and support your justification by drawing connections between the purpose of the platforms and your

goals. 2. Describe the conventions of each platform and explain how you will use them to reach your target audience. 3. Explain how you took advantage of each of the platforms’ benefits and overcame their limitations.

B. Explain the issues you considered when including curated content versus developing original content. C. Discuss the curated and authentic content you posted, explaining how it supports your brand. D. Justify the inclusion of the curated content and authentic content you chose. Support your justification with best practices from your research.

III. Conclusion – In this part of the presentation, you will reflect upon the content (curated and original) you posted and assess its effectiveness in

addressing your goals. Lastly, you will discuss strategies for ensuring that your personal and professional participation in online media will maintain your brand in the future.

A. Assess the effectiveness of the content you chose in addressing your branding goals. B. Discuss how you will address the confluence of your personal and professional identities online going forward. Support your discussion with

your professional recommendations and goals.

Milestones Milestone One: Goals In Module Five, you will create the first part of your presentation. This section will focus on your goals. You will state three goals for creating, improving, and/or maintaining your online presence. You will tie these goals to the “best practices” research you completed in Modules Three and Four. This will be in the form of a PowerPoint presentation consisting of 3–5 slides. This milestone will be graded using the Final Project II Milestone One Rubric. Milestone Two: Content Presentation In Module Seven, you will begin to share your online branding. You will discuss/justify the platforms you chose and what the conventions/advantages are of each platform. You will also discuss and share examples of the content that you created (authentic content) and curated thus far. Discuss your content and why you chose/created it, being sure to explain how the curated and authentic content you posted supports your brand. Discuss why the platform and content work together and how they fulfill the “best practices” you established in your guidelines in your brand identity paper. This submission will be in the form of a PowerPoint presentation consisting of 3–6 slides. This milestone will be graded using the Final Project II Milestone Two Rubric. Final Project II Submission: Presentation In Module Nine, you will be completing the final presentation with an assessment of your new/improved online presence. You will discuss how your presence achieves your goals and fulfills the requirements of your guidelines. You will also assess how effective your online presence is in addressing the dialectic between your personal and professional brands. Your presentation must include all of the critical elements listed in this document. This submission will be in the form of a PowerPoint presentation consisting of 15–20 slides. The final project will be graded using the Final Project II Rubric (below).

Final Project II Rubric Guidelines for Submission: You presentation should be 15–20 slides, accompanied with speaker notes and appropriately cited, include screenshots of your work, and be of professional quality. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions.

Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value

Goals: Goals

Meets “Proficient” criteria and demonstrates keen insight into how to maintain or improve online presence

States goals for creating and maintaining or improving upon an online presence and explains why they were made

States goals for creating and maintaining or improving upon an online presence and explains why they were made, but goals and explanation are cursory or unclear

Does not state goals for creating and maintaining or improving upon an online presence and explain why they were made

10.6

Goals: Address the Recommendations

Meets “Proficient” criteria and makes cogent connections between goals and research- based recommendations

Explains how goals address the recommendations developed based on research

Explains how the goals address the recommendations developed based on research, but explanation is cursory or lacks clarity

Does not explain how goals address the recommendations developed based on research

10.6

Content: Justify the Platforms

Meets “Proficient” criteria and shows keen insight into how the platforms will help achieve goals

Justifies the platforms chosen and supports justification by drawing connections between platforms and goals

Justifies the platforms chosen and supports justification by drawing connections between platforms and goals, but justification is cursory or connections are tenuous or illogical

Does not justify the platforms chosen

10.6

Content: Conventions

Meets “Proficient” criteria and demonstrates a complex grasp of how the target audience interacts with each platform

Describes the conventions of each platform and explains how each will be used to reach the target audience

Describes the conventions of each platform and explains how each will be used to reach the target audience, but description or explanation is cursory or contains inaccuracies

Does not describe the conventions of each platform or explain how each will be used to reach the target audience

10.6

Content: Platforms’ Benefits

Meets “Proficient” criteria and shows keen insight into the scope of opportunity for each platform

Explains how each of the platforms’ benefits was taken advantage of and how limitations were overcome

Explains how each of the platforms’ benefits was taken advantage of and how limitations were overcome, but explanation is cursory or unclear

Does not explain how each of the platforms’ benefits was taken advantage of and how limitations were overcome

10.6

Content: Issues

Meets “Proficient” criteria, and details shows a nuanced approach to choosing curated and original content

Explains the issues that were considered when including curated content versus developing original content

Explains the issues that were considered when including content, but explanation is cursory or does not distinguish between curated and original content

Does not explain the issues that were considered when including curated content versus developing original content

7.95

Content: Curated and Authentic

Content

Meets “Proficient” criteria and makes cogent connections between curated and authentic content and personal brand goals

Discusses the curated and authentic content that was posted, explaining how it supports the brand

Discusses the curated and authentic content that was posted, explaining how it supports the brand, but discussion or explanation is cursory or unclear

Does not discuss the curated and authentic content that was posted

7.95

Content: Inclusion

Meets “Proficient” criteria, and supporting research shows keen insight into how best practices guide content selection

Justifies the inclusion of the curated and authentic content that was chosen, supporting justification with best practices from research

Justifies the inclusion of the curated and authentic content that was chosen, but does not clearly support justification with best practices from research

Does not justify the inclusion of the curated and authentic content that was chosen

7.95

Conclusion: Effectiveness

Meets “Proficient” criteria, and assessment makes cogent connections between content and branding goals

Assesses the effectiveness of the content in addressing branding goals

Assesses the effectiveness of the content in addressing branding goals, but assessment is cursory or contains inaccuracies

Does not assess the effectiveness of the content in addressing branding goals

7.95

Conclusion: Address the Confluence

Meets “Proficient” criteria, and use of professional recommendations and goals for support demonstrates a nuanced approach to addressing the confluence of personal and professional identities

Discusses how the confluence of personal and professional identities online will be addressed going forward and supports discussion with professional recommendations and goals

Discusses how the confluence of personal and professional identities online will be addressed going forward, but does not clearly support discussion with professional recommendations or goals

Does not discuss how the confluence of personal and professional identities online will be addressed going forward

10.6

Articulation of Response

Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to- read format

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

4.6

Total 100%