Proposal Letter 2

BUSINESS PLAN

Prepared by:

Mariusz Gladysz

Akademicka 2A

Gliwice, Poland, 44-100

+48322375313

[email protected]

Private.center

I. EXECUTIVE SUMMARY

Private.Center (referred to from hereon in as the "Company") is intended to be established as a C Corporation at Akademicka 2A, Gliwice, Poland, 44-100 with the expectation of rapid expansion in the social networking industry. The Company solicits financial backing in order to be able to introduce its new service (described below).

Business Description

The Company shall be formed as C Corporation under state laws and headed by Mariusz Gladysz.

Business Mission

Private.Center - the new Private Social Network, a free application created as an alternative to existing social networks, helping to simplify our lives online. The application has been designed to be as simple as possible to use, without unnecessary apps and spam. Our main focus is to secure your PRIVACY, your FREEDOM and your PROPERTY so that you can express yourself however you like, and find others who do the same.

New Service

The Company is prepared to introduce the following service to the market:

Social Network: Private.Center provides you with similar functions as most existing social networks do, but our focus is on your privacy. We give you the chance to use our network very openly, or anonymously. During the registration process you can choose your favorite User Name - real or not - which allows you to use the Private.Center network any way you want.

The application has been designed to be as simple as possible to use, without unnecessary apps and spam

Funding Request

The Company requests a total loan of $30,000.00 over the course of 1 year, to be used for the following purposes:

By using our personal savings, private time and hard work, Private.Center has made it to the pre-Alpha phase, but to have the official start we’re going to need your support. The primary financial goal will allow Private.Center to launch on Web, iOS and Android platforms. The £20k (approx. $30k) funding level will be split into start-up costs, the server fees and to pay for the professional "Terms of Use" and "Privacy Policy" developed by lawyers who specialize in privacy and intellectual property, because Private.Center won’t risk exposing your privacy by any means

Long-term debt payment is a key feature of the Company's financial plan. We expect to break even within a 2-year time period following the introduction of our service. Financial predictions suggest a minimum 50 percent return on investment by the conclusion of the financing period.

II. BUSINESS SUMMARY

Industry Overview

In the United States, the social networking industry presently makes $32.91 billion in sales.

Facebook,YouTube, Twitter, LinkedIn, Pinterest

Research shows that consumers in this industry primarily focus on the following factors when making purchasing decisions:

Business Goals and Objectives

Fan or follower growth is priority, build consistent conversations.

Convert Users to Long Term Followers

Legal Issues

The Company affirms that its promoters have acquired all legally required trademarks and patents.

III. MARKETING SUMMARY

Target Markets

The Company's major target demographics are as follows:

Number of social network users worldwide(billions): in 2010 - 0.97, 2016-2.22, 2019 - 2.72. Percentage of U.S. population with a social network profile from 2008 to 2016: in 2010 - 48%, 2016 - 78% Total number of monthly active Facebook users 1,440,000,000

The estimated number of potential clients within the Company's geographic scope is 2,300,000,000.

The following sub-demographics are predicted to be the most profitable in the Company's region, and will therefore be the object of the Company's focus:

Age 25 to 34, at 29.7% of users, is the most common age demographic

Promotional Strategy

The Company will promote sales using the following methods:

We're keeping our campaign as simple as possible by not offering cheesy t-shirts or complicated rewards, as we have to be focused on our goal - to launch Private.Center Beta, the free and real Private Social Network.

Situation Analysis

Strengths

PRIVACY - Personalize your profile without sacrificing your privacy FREEDOM - We want you to be whatever or whomever you want. PROPERTY - You own your personal information, data and content.

Opportunities

Private.Center provides you with similar functions as most existing social networks do, but our focus is on your privacy. We give you the chance to use our network very openly, or anonymously. During the registration process you can choose your favorite User Name � real or not � which allows you to use the Private.Center network any way you want.

Competition

In the social networking industry, customers make choices based upon .

The primary competitors for the business are the following: Facebook .

However, we believe that the Company has the following competitive advantages:

The application has been designed to be as simple as possible to use, without unnecessary apps and spam

Services

First-rate service is intended to be the focus of the Company and a cornerstone of the brand's success. All clients will receive conscientious, one-on-one, timely service in all capacities, be they transactions, conflicts or complaints. This is expected to create a loyal brand following and return business.