Business Proposal Writing

BUSINESS PLAN

Prepared by:

Doruk Ãœnsal, Seref Erkanli, Arda Buckun

Ankara, Turkey,

www.projectflint.com

I. EXECUTIVE SUMMARY

Flint Lighting (referred to from hereon in as the "Company") is intended to be established as a C Corporation at , Ankara, Turkey, with the expectation of rapid expansion in the electronics industry. The Company solicits financial backing in order to be able to introduce its new product (described below).

Business Description

The Company shall be formed as C Corporation under state laws and headed by Doruk Unsal, Seref Erkanli, Arda Buckun .

New Product

After a period of thorough trial and error, the Company is prepared to introduce the following product to the market:

Flint is a smart-wireless illumination gadget with life changing features

Since the discovery of fire and the invention of light bulb, mankind has utilized lighting mainly to meet their single basic need: to see their surroundings. Flint has been created to change it and surpass beyond this.

Funding Request

The Company requests a total loan of $80,000.00 over the course of 1 year, to be used for the following purposes:

We need at least 1,000 orders in order to bring Flint to your life. Moreover, for cloud and security infrastructure, this goal needs to be reached. We aim to achieve this with your support

Long-term debt payment is a key feature of the Company's financial plan. We expect to break even within a 2 year time period following the introduction of our product. Financial predictions suggest a minimum 60 percent return on investment by the conclusion of the financing period.

II. BUSINESS SUMMARY

Industry Overview

In the United States, the electronics industry presently makes $224.30 billions in sales.

Samsung, Sony, LG

Research shows that consumers in this industry primarily focus on the following factors when making purchasing decisions:

Design, battery life, Wi-Fi connectivity, simplicity, brand

Business Goals and Objectives

Pre-production, component and material supply, assembly and final test

Production and shipping

Legal Issues

The Company affirms that its promoters have acquired all legally required trademarks and patents.

III. MARKETING SUMMARY

Target Markets

The Company's major target demographics are as follows:

The estimated number of potential clients within the Company's geographic scope is 300,000,000.

Pricing Strategy

The Company has completed a thorough analysis of its competitors' pricing. Keeping in mind our competition's pricing and the costs of customer acquisition, we have decided on the following pricing strategy:

Flint lighting - $225 Full package (Flint+pack+sticker pack+poster+t-shirt) - $260 Stereo color pack (2 Flints + 2 pads) - $450 Surround color pack (4 Flint + 4 pads) - $1125

Promotional Strategy

The Company will promote sales using the following methods:

advertising in local publications, direct mailings, the internet, sales promotions

Situation Analysis

Strengths

Flint is waterproof and offers a long-lasting battery. This makes Flint an indispensable tool for your outdoor activities. You don’t need internet connection to control Flint. Back-up Bluetooth connection lets you control Flint over Bluetooth when there is no internet connection. Another great way to interact is "Flint Knob". It is a remote control to function basic features of Flint with a revolutionary design. You will feel the "Color Wheel" on your palm physically

Opportunities

Theater mode and battery upgrade

Competition

In the electronics industry, customers make choices based upon design, battery life, wifi connectivity, simplicity, brand .

The primary competitors for the business are the following: Sony, Samsung, LG.

However, we believe that the Company has the following competitive advantages:

Marketing opportunity

Services

First-rate service is intended to be the focus of the Company and a cornerstone of the brand's success. All clients will receive conscientious, one-on-one, timely service in all capacities, be they transactions, conflicts or complaints. This is expected to create a loyal brand following and return business.

V. FINANCIAL PLAN

12-Month Profit and Loss Projection