2 Discussion Board Replies

Question 12.6

Nominal scale with mutually exclusive and collectively exhaustive categories, but without the properties of order, distance, or unique origin. (Cooper, D. R., & Schindler, P. S. 2014). Nominal scales would be appropriate for this type of consumer perception study for the four brands of bikes: Huffy, Mongoose, Giant, and Trek. This type of data will help to determine the brands and who gender and age group it is designed for. The quantitative that technique I would use would be to measure consumer behavior. When measuring consumer behavior getting on platforms, such as Facebook, Twitter, Instagram, any other social media and speak about the brand. It allows customers weigh in their opinion on the brand, who they think it caters to the most, what they like about the brand, etc.

This data will show a tally of who the bicycle brand caters too:

A. Prepare an overall assessment of all the brands

Huffy bikes were first manufactured in 1892 by George P. Huffman. Huffy makes bikes for men, women, and kids. Huffy consists of BMX, Mountain, kids and road bikes.

· BMX was first created in 1969 being the first dragster made by Huffy.

· Kids bikes, Huffy signed an agreement with Disney, creating Disney bikes for the kids.

· Road bike won five medals while riding Huffy bikes in 1984 US Olympics.

Mongoose bike was founded in 1974 in California, which is an aggressive brand of bikes. Meant for parks, riding on the mountains. This bike is built for experience rides, bikes are not made for kids.

Giant bike was founded in 1971 in Taiwanese city. Made for the Road, Mountain, Giant for Women, Lifestyle, Hybrid (HCT), BMX, Kids

Trek bike are made for: Road, Triathlon, Mountain Hardtail, Mountain Full-Suspension, Urban, Bike Path, Cruiser, Women’s, Kids, (Hybrids). Founded in 1975

B. (1) They all are mountain bikes made with the name. Huffy, Giant and Trek has kid’s friendly bikes. All bikes made BMX, which is used in a sport which consists of riding mud. All but mongoose bikes seem to have bikes made for women. All bikes are made to for riding on the mountains. Comment by april joyner:

(2) The mongoose is known for is heavy and dangerous riding. It can easily withstand wear and tear and damage. This is what considers that bike to be durable. Since these bikes are made for the mountain and the roads I would consider all of these bikes to be durable, having longevity.

(3) With the price of some of the brand of bikes, it is clear that the bikes will have some good gear quality. Most of their bikes have metal frames, they seem to upgrade their bikes consistently.

(4) All four of these bikes were put in the top 20 best brand of bikes. Each bike company is very well known. Huffy bike won gold medals at the USA Olympics. Each logo for the bikes are visible. While picking a mongoose, you know that it is highly recommended for experience riders. This bike is made mainly for extreme activities.

References

Cooper, D. R., & Schindler, P. S. (2014). Business Research Methods (12th ed.). New York, NY:

McGraw-Hill Irvin Publishing