recommandtions to improve the shirt
phaoun
o2_shirt.pptxO2 shirt
O2 shirt
Product overview
A smart fitness shirt
Specialized sport apparel
compression
Made with special silver fibers
Conductive
Washable like any regular clothing
Uses your phone for wireless transmission of data
Product overview
Integrated sensors
Muscle compression, heart rate monitoring, step count, moisture control, odor control, and more
Free app and web platform
Available for $269 in many colors, and styles
Competitors:
Apple watch: $369-$1300
Fitbit: $79-$250
Hexoskin Shirt: $400
Method
In-depth interviews
Wanted to see separate thinking processes in isolated environments
Didn’t want answers to be biased
Participants
Age: Early 20’s
Race: Asian American, white (x3), Hispanic
Location: la county, orange county(x3), riverside county
Education: students, or recently graduated
Vocational status: mostly working
Industry Findings
Preferred brands: Nike, Adidas, and PINK
All participants physically active 7-8 hours per week
60% track and monitor their health and progress, 40% do not.
More than half use wearable technology aids to monitor health progress
The main restriction found among participants was “style”
Industry findings
Brands they identify with: Nike and Adidas
80% are style conscious with their active wear, 20% are not.
Shopping locations: Adidas, Nike, Dick’s Sporting Goods, Footlocker, and Target
Attire: Tank-tops, Shirts, Yoga pants
Most do not shop the same way for street clothes and workout gear.
Industry Findings
All participants have been physically active for 4+ years
90% prefer neutral colors for their workout gear
None identify as a trendsetter, but enjoy using the latest technology
Product findings
Initial impression: Participants liked the concept and product, with very few doubts, such as durability
Pricing: expensive, but reasonable compared to market
Product features: convenience features, some prefer watch over shirt. Concerned for durability
Recommendations: Amy – “This product is the new it-item for exercising because it has all these features that can help you track how your body works and how much exercising you are getting out of your workout, and finally the price is more reasonable than other similar products on the market.”
Stepping stone: price $$$
conclusions
Pricey for students, younger crowd
People like the idea
Show them more concepts and features as they don’t fully know the concept
Product should be available in fashionable designs
Look into sponsorships
Package deals, student discounts
