an executive summary / management help due in 5 hours!

MGMT 301

Grading Format

Unacceptable

Average

Good

Excellent

Summary Skills

20 points

Summary is very short; key information is missing and minor details are given too much attention.

(1-5)

Summary is short; some important information is missing. Summary is relatively free of insignificant details.

(6-10)

Summary is good: key information is restated well and minor details and author opinions are avoided.

(11-15)

Summary is excellent: all major points are restated clearly and concisely and minor details and opinions are avoided. (16-20)

Purpose

10 points

Summary does not restate purpose, key arguments, facts, and figures.

(1-3)

Summary restates only two of the following: main purpose, key points, facts, and figures. (4-5)

Summary restates main purpose, key points, facts, and figures well.

(6-8)

Summary restates main purpose, key points, facts, and figures excellently.

(9-10)

Format

10 points

Format lacks title and information about the source.

(1-3)

Format is missing either a title or information about the source.

(4-5)

Format includes title and information about the source.

(6-8)

Format includes title and information about the source and both are stated clearly and concisely. (9-10)

Organization

20 points

Summary’s organization follows no logical or coherent order.

(1-5)

Summary is organized in a reasonable manner but needs revision. Some information is misplaced.

(6-10)

Summary is organized well. Information follows a logical order.

(11-15)

Summary is organized well and invites readers to read more. Information follows a logical order and creates flow and clarity. (16-20)

Audience Awareness

20 points

Information is not tailored toward an executive-level audience. Summary teases reader. (1-5)

Summary shows evidence of audience awareness, but not enough to invite executives to read it.

(6-10)

Summary is written appropriately for an executive audience.

(11-15)

Information is tailored nicely toward executive audience. Executives can make decisions and take appropriate action based on this. (16-20) (16-20)

Grammar and Mechanics

10 points

Errors make summary unreadable.

(1-3)

Some errors exist but only occasionally impede meaning.

(4-5)

Minimal errors exist and do not impede meaning.

(6-8)

Summary is free of grammatical or mechanical errors.

(9-10)