Final Capstone Proposal **FOR LADY HAWKINS**

Element

Description

Target Organization

Harley Davidson

Brief Project Description

The project will be a conclusive study of a company that deals in the manufacturing of motorcycles in the automobile industry. Comment by Steve Callender: It will be necessary to identify some business challenge or issue as the context of your research and your specific, implementable recommendation(s).

Access and Data Availability

I am a motorcycle enthusiast and I have a vast knowledge on motorcycles from wide reading and internet websites, you tube videos and a number of automobile and motorcycle magazines. Comment by Steve Callender: I’m not sure what motorcycle magazines would tell you about HD’s business, so I hope you’ll widen the net a little.

Program Outcomes

Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines.

The case study will entail all vital aspects in a typical organization as well as functions, financials, human resource, administration and marketing. It will also analyze the firm’s processes flow involved. Comment by Steve Callender: I’m not sure exactly what you mean, or how you’d find out what their business or manufacturing process flows are. As above, you’ll need to identify an issue and research that more specifically.

Integrate information across disciplines and from differing perspectives

The case will apply innovative, strategic, and sustainable approaches to business practice and planning. It will also examine the interrelationships among the different organizational functions in light of the challenges the company is facing. It will present the perspectives of major points of view.

Lead and collaborate in virtual, global, and culturally diverse environments.

The case will assess issues involved in the company’s investigation of overseas market prospects, including the establishment of overseas branches Comment by Steve Callender: So will this be the issue?

Integrate principles of ethics and integrity into business decisions.

The company will consider an integrity strategy is characterized by a conception of ethics as a driving force of an enterprise. Ethical values shape the search for opportunities, the design of organizational systems, and the decision-making process used by individuals and groups. They provide a common frame of reference and serve as a unifying force across different functions, lines of business, and employee groups. Comment by Steve Callender: This is all true and good, as far as I can tell, but it doesn’t really describe how you will research and write about ethics and integrity. You will need to do some research directly into the ethics surrounding your issue at HD.

Estimate expected length.

Approximately 35-40 pages, double spaced