Marketing

Running head: ALPHA EATS 1

ALPHA EATS 6

The SNHU Pet Supply is about to introduce a brand organic, nourishing and econ-friendly pet product in the next spring. These Alpha Eats will be availed via different local pet boutiques as well as by the use of Amazon.com. Perhaps one can wonder why it is important to buy Alpha Eats. Here is the key reason that is all the ingredients used to make the product are void of antibiotics, pesticides or hormones. Alpha Eats will be superior pet foods which will cost little more than the competitors, but the health of the canines will thank the buyer years later.

All vegetables, fruits as well as meats are bought within the state of Georgia. The target market for this pet food is in the Duluth GA and the surrounding cities. These areas are mainly sectors where the consumers earn approximately $100,000 income. Duluth GA was chosen for this product due to the appropriateness of its demographic characteristics and the pricing point. The consumers within this target market are the wealthy homeowners who have children ranging from 24 to 60 and more. According to McConnell et al., (2009) individual within this age bracket with suitable disposable income have more chance to spend their income on costly lifestyle which will include the organic food for their pets. Mostly, per parent view their pets as their children. With this perception, they tend to want the best for their pets. Thus, they will be willing to pay a premium for the organic pet food which is favorable for the growth, development, and health.

American Pet Products Association (APPA) emphasizes that the ownership of pets continues to increase as per the disposal income (Micheli, 2014). It is a factor which will lead to increase demand for the superior pet food. Moreover, there were about 82.5 million owners of pets in 2013, and it is estimated that the number will reach up to 92 million by 2018. Thus, more people are expected to buy pets with time and hence the market of the pet food will grow. As Alpha Eats

are organic, nourishing and econ-friendly pet food, it is expected that parents to love and respect the brand.

The future of the pet industry looks bright. The economic decline of the past years is currently recovering, which is promising for the company. As people experience an increasing amount of the disposable income, they will opt to have pets and thus they be looking for pet food which is quality and affordable like Alpha Eats. Also, small businesses will benefit also will benefit a lot from this growth. Most of the independent operators as well as experienced and knowledgeable individuals will be consulted to offer their advice as far as pet related issues are concerned (Brough, 2014).

 

References

Armstrong, G., & Kotler, P. (2015). Marketing: An introduction (12th ed.). Upper Saddle River, NJ: Pearson Education, Inc.

Brough, C. (2014, February 1). Pet businesses will Grow: Industry trends for 2014 and beyond. Multibriefs. Retrieved from http://www.multibriefs.com/briefs/exclusive/pet_businesses_will_prosper.html#.V aVOR

Micheli, R. (2014, February 10). The simple truth about pet-ownership economics.CNBC. Retrieved from m http://www.cnbc.com/2014/02/06/the-simple-truth-about-pet-ownership-economics.html