Marketing

Company and Product Overview Slide

· This slide should include a brief overview of the pet supply store and its new product.

Marketing Strategies Slide

· From Part I, what marketing strategies are you recommending the pet supply company use to promote its new product?

· Discuss the channels you plan to use and the messaging

Social Responsibility Slide

· What does social responsibility mean to a company?

· Why is social responsibility important?

· Why should your department (marketing) be interested in it?

Internal Market Factors Slide

· How will the internal market factors impact the marketing strategies you are suggesting?

· Utilizing the SWOT analysis you completed in the “Market Factors” section, elaborate on the strengths and weaknesses that the company should consider.

· Which are the most important and why?

External Market Factors

· How will the external market factors impact the marketing strategies you are suggesting?

· Utilizing the SWOT analysis you completed in the “Market Factors” section, elaborate on the opportunities and threats that the company should consider.

· Which are the most important and why?

Needs and Wants Slides

· How will you leverage your target market’s needs and wants in the marketing strategies you are suggesting?

· Utilizing the work you completed in your target market analysis, how does understanding your customer’s wants and needs help in developing a target marketing strategy?

Target Market Expansion Slide

· How can you expand your target market to reach more people in the marketing strategies you are suggesting?

· Provide examples utilizing the work you completed in your target market analysis to support your ideas.

Target Market Expansion Slide

· How can you expand your target market to reach more people in the marketing strategies you are suggesting?

· Provide examples utilizing the work you completed in your target market analysis to support your ideas.