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In order to run such a facility, a team of well trained personnel that are also very good with children will be required. Space for the children to play and a place that is child proof where financial responsibility training and training for other skills will be conducted.

In order to start the business, the following funds will be required.

Total Startup Cash Needed

The business will generally be a public cooperation. Shares will available for purchase to the public.

An industry analysis

The daycare industry is primarily an industry that is neither concentrated nor fragmented. It is an old industry as daycare for children has been there for a long time. The industry is however growing at a relatively moderate rate since there is development of more daycare centers but very few have a distinction as in the case of Financial Fitness. Although newer daycare centers are being developed every now and then, most only deal with looking after the children .

All the existing daycare facilities are small scale and are only locally recognized. No single business can claim to be at the leader of the industry and this is why Holmes decided to venture in the industry. The industry is very competitive due to the fact that there exist very many daycare centers but the distinction that Financial Fitness has will enable it stand out hence it will receive less competition. . (Bonis, 2014)

The industry is very important to the members of the public since everyone who has a child at one point will need to do an activity which will require them not to have the child present. This will force the person to look for someone who they can trust to take care of the child while they go about their business. The fact that most people are not financially responsible is also a factor that shows how important a business that will promote financial responsibility really is. The fact that everyone with a child at one point will require someone to babysit the child is an indication that everyone is a potential client. . (Bonis, 2014)

Developing a firm that is differentiated and modern in this industry is very lucrative and has very strong long-term prospects since as times change, people begin looking for something that is up to date with the current methods.

A market analysis

The market is for the business is mainly the working class who have children. These are the target market since they need someone to take care of their child while they go to work. The target population often have very little to help them decide on what daycare they should take their children since the available ones usually have very little differences. (Bonis, 2014)

Most parents end up choosing a daycare facility based on its proximity to where they live and such factors. The development of a daycare facility that is different from the rest and has the provisions that Financial Fitness aims to provide will surely help the parents in deciding what daycare is best for their children. (Moritz, 2015).

Revenue Sources

Financial Fitness aims to raise the revenue necessary for the business through pumping back profits, loans from banks and banks overdrafts and sell of shares.

Financial Information

The business is estimated to earn approximately $85 from a child for one week and approximately 50 children per week. For a year, the company I expected to raise $204,000 which is just average if compared to other daycare firms. The net income is expected to be $174,980 this is arrived at after subtracting the cost involved in startup.

From the nature of the business, Financial Fitness will have a lot of recurring sources of income since the clients it will attain will probably be retained since it is not common for parents to keep on changing daycare centers. This will make it possible for the business to be easily predict expected average income. Recurring sources will enable the business to easily generate funds to finance growth of the business. The business is therefore financially feasible. (Moritz, 2015).

Marketing and sales plan

Financial Fitness will mainly deal with passing of skills to the children who will be brought to them for daycare services. The provision of training for children will be the main marketing tool for the business since that is what makes it stand out from other daycare industries.

For Financial Fitness to stand out and be the best in the daycare industry, it aims at concentrating on the following which I researched and found that they are among the basic provisions that must be present and are the key for the business to be successful during startup and when the business is fully operational. (Bonis, 2014)

The service being offered needs to be unique from the rest. The service that the business is offering requires to be either different from the ones others are offering in the market or offer something that is not being offered in the market yet it has or can develop demand. These are the kind of services that end up being recognized worldwide and can earn the business the desired publicity.

Offer services that are of of superior quality that will be preferred by the consumers and will fetch a higher price than the competitors.

Have an aggressive marketing force that will ensure the business is well recognized and it is generally presented well to the potential consumers.

The services being offered should be well supplied to the potential customers to increase the sales. In most cases the huge businesses ensure their services are available globally. This also helps in marketing the business.

The business should be subject to ongoing innovation and improvements constantly made to the business and the services they will be offering to ensure that it maintains its place as the best compared to other services being offered by competitors.

The business aims to succeed and be the best in the market by applying effort in the following areas; (Moritz, 2015).

Acquiring new technology

Financial Fitness plans to always be up to date and always acquire the latest technology.

In the case of Financial Fitness, by acquiring new technology, the business will have the opportunity to create new products and adapt its offer to the business's different customers locally and on a global basis if it manages to reach that point. The new technology has also implications for the process as it will allow remote services making it more efficient.

Social symbolic value

This can be defined as the value a business gains due to prestige, honor or recognition of deeds or services that the business may have offered towards a specific culture or group of people.

Financial Fitness as a business aims to develop above everything else, a well reputed symbolic value despite having very little control over how people on the outside of the business perceive them. The business aims to ensure that with the minimal impact they have, they will maximize on it and perfect their social symbolic value.

An example of this is how the business aims to improve on this is how it will be providing its services to its consumers. This will affect the attitude that will grow within those who have at one point been served by Financial Fitness. (Dalpiaz, 2010)

Aesthetic experience

Aesthetics in a business deals with reactions of the consumers towards their service or product, experiences through which the business takes their clients through, the emotions and feelings the business exudes and brings out to their customers. The ability to be a good finance manager in this case is what will be the most important concern for Financial Fitness since they will be dealing with their client’s ability to use funds in a responsible way. Financial responsibility is the ultimate goal and through the quality and professional services that the business will be offering by the employees who will be well trained and motivated. Once this has been achieved, Financial Fitness will be able to maintain and attract more clientele and this will act as a competitive advantage against other daycare centers. (Charters, 2006)

Conclusion

With doing some more research on the industry I believe the overall assessment for my business is feasible, Judging by the data that I found I can see the business turning a profit by year 2. There is a lot more that I need to do to make this dream come to life but I believe I can make it happen.

Through the high level of specialization and the marketing methods mentioned above, the business will surely be very successful and its services will stand out. The industry is clearly very lauraceous and filled with opportunity if looked at, at a right angle.

References

A global and local strategy - Creating an effective organisational structure. (2016). Businesscasestudies.co.uk. Retrieved 21 November 2016, from http://businesscasestudies.co.uk/coca-cola-great-britain/creating-an-effective-organisational-structure/a-global-and-local-strategy.html#axzz4QfKv2sSU

Bonis, M., Loftin, M., Ward, D., Tseng, T. S., Clesi, A., & Sothern, M. (2014). Improving physical activity in daycare interventions. Childhood Obesity, 10(4), 334-341.

Charters, S. (2006). Aesthetic Products and Aesthetic Consumption: A Review. Consumption Markets & Culture, 9(3), 235-255. doi:10.1080/10253860600772255

Dalpiaz, E., Rindova, V. P., & Ravasi, D. (2010). Where strategy meets culture: The neglected role of cultural and symbolic resources in strategy research. Advances in Strategic Management The Globalization of Strategy Research, 175-208. doi:10.1108/s0742-3322(2010)0000027010

Moritz, E. D., Hanson, B. M., Kates, A. E., & Smith, T. C. (2015). Molecular characteristics of Staphylococcus aureus isolated from employees, children, and environmental surfaces in Iowa child daycare facilities. American journal of infection control, 43(5), 482-488.

KinderCare | Child Daycare Centers & Early Education Programs. (2016). Kindercare.com. Retrieved 22 November 2016, from http://www.kindercare.com/