10 Page Paper and a Creative Promotional

Marketing Project: Promotion Oral Presentation ***Signature Assignment***

MKTU 301 Week 8 Assignment and Rubric

Length: 30 second promotion of product or service used for class project Due: Week 8 by Wednesday Midnight Value: 100 Points for 10% of the grade Post: Script in Turnitin in Week 8 Assignments* Presentation: Instructor will schedule oral presentations in-class or via Adobe Connect

*Because this signature assignment measures the institutional learning outcome of creativity and innovation, a document must be submitted through turnitin in addition to an in-class or Adobe Connect oral presentation. If you make a presentation but don’t post the script (or post the script and don’t make the presentation) you will be eligible to earn only 50 out of 100 points).

By Wednesday midnight, submit a script through Turnitin for a 30 second creative promotional message for your product or service directed toward your target market similar to a TV or radio advertisement. During the Week 8, you will be scheduled to make an oral presentation either in-class (blended) or via Adobe Connect (online). Prepare a 30 second creative promotional message that:

• Immediately and innovatively captures the attention of your targeted market • Describes the need(s) the product or service fulfills for the target market • Differentiates your product or service from current and/or anticipated competition. • Uses action-oriented words to tell your target market what you want them to do

Rubric: Evaluation Criteria

Learning Outcome

Criteria EXEMPLARY PROFICIENT DEVELOPING EMERGING

ILO Analysis 4 Presents sophisticated comparison and contrast of the benefits and consequences of multiple approaches or options in the final product.

3 Presents adequate comparison and contrast of the benefits and consequences of multiple approaches or options in the final product.

2 Presents partial comparison and contrast of the benefits and consequences multiple approaches or option in the final product.

1 Presents little or no comparison and contrast of the benefits and consequences multiple approaches or option in the final product.

ILO Contradict

Embracing Contradictions

4 Consistently integrates ideas from alternate, divergent, or contradictory perspectives or ideas in the final product.

3 Sometimes integrates ideas from alternate, divergent, or contradictory perspectives or ideas in the final product.

2 Rarely integrates ideas from alternate, divergent, or contradictory perspectives or ideas in the final product.

1 Does not integrate ideas from multiple alternate, divergent, or contradictory perspectives or ideas.

ILO Innovative

Innovative Thinking

4 Demonstrates sophistocated innovative

3 Demonstrates adequate innovative

2 Demonstrates partial innovative thinking rarely

1 Does not make connections among

thinking consistently transforming ideas or solutions into an entirely new form through connection and synthesis.

thinking sometimes transforming ideas or solutions into an entirely new form through connection and synthesis.

transforming ideas or solutions into an entirely new form through connection and synthesis.

alternative ideas or solutions through synthesis.

CLO Introduction

20 Message immediately and innovatively captures and holds the attention of the targeted market

17 Message is fairly innovative and effective in capturing and holding the attention of the target market.

14 Message somewhat captures and holds attention but may not be focused on target market and/or isn't creative.

11 Message does not capture or hold audience's attention; is not creative and/or focused on target market.

CLO Needs Fulfilled

16 Effectively and creatively describes the need(s) the product or service fulfills for the target market

14 Fairly effectively and somewhat describes the need(s) the product or service fulfills for the target market

12 Somewhat describes the need(s) the product or service fulfills; may not be aligned with target market

10 Limited if any description of need(s) the product or service fulfills; message isn’t directed to target market

CLO Competition

16 Creatively differentiates product or service from current and/or anticipated competition.

14 Fairly creatively differentiates product or service from current and/or anticipated competition.

12 Somewhat differentiates product or service from competition; message may not be creative

10 Limited if any effort to differentiates product or service from competition; message lacks creativity

CLO Action 20 Creatively uses action- oriented words to tell target market what you want them to do

17 Fairly creatively uses action- oriented words to tell target market what you want them to do

14 Somewhat tells target market what you want them to do; may not use action- oriented words

11 Limited if any telling target market what you want them to do; does not use action- oriented words

CLO Presentation Clarity

16 Presentation is exciting, clear,

14 Presentation is fairly interesting,

12 Presentation is somewhat

10 Presentation is unclear and/or

easily understood, and the required length of 30 seconds

understandable, and clear but may be 10 seconds too long

understandable but may not be clear and/or interesting, It may be20 seconds too long.

diffiicult to understand. It may be 30 seconds or more too long