ForMasterTutor2011

Learning Activity #1

Co-branding is an important aspect of franchising. Identify an example of a franchise co-brand and explain a challenge and a benefit of this approach.  Support your comments with evidence and research. 

Learning Activity #2

Identify two franchise brands that might make a good "partnership" as co-brands (i.e. Dunkin Donuts / Baskin & Robbins).  Explain your rationale