accounting Research Paper

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PowerPoint Authors: Susan Coomer Galbreath, Ph.D., CPA Charles W. Caldwell, D.B.A., CMA Jon A. Booker, Ph.D., CPA, CIA Cynthia J. Rooney, Ph.D., CPA

Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Performance Measurement in Decentralized Organizations

Chapter 11

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Decentralization in Organizations

Benefits of

Decentralization

Top management

freed to concentrate

on strategy.

Lower-level decisions

often based on

better information.

Lower level managers can respond quickly to customers.

Lower-level managers

gain experience in

decision-making.

Decision-making

authority leads to

job satisfaction.

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Decentralization in Organizations

Disadvantages of

Decentralization

Lower-level managers

may make decisions

without seeing the

“big picture.”

May be a lack of

coordination among

autonomous

managers.

Lower-level manager’s

objectives may not

be those of the

organization.

May be difficult to

spread innovative ideas

in the organization.

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Responsibility Accounting

Responsibility

Center

Cost

Center

Profit

Center

Investment

Center

Cost, profit,

and investment

centers are all

known as

responsibility

centers.

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Cost Center

A segment whose manager has control over costs, but not over revenues or investment funds.

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Profit Center

A segment whose manager has control over both costs and revenues,

but no control over investment funds.

Revenues

Sales

Interest

Other

Costs

Mfg. costs

Commissions

Salaries

Other

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Investment Center

A segment whose manager has control over costs, revenues, and investments in operating assets.

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Learning Objective 1

Compute return on investment (ROI) and show how changes in sales, expenses, and assets affect ROI.

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Return on Investment (ROI) Formula

Cash, accounts receivable, inventory,

plant and equipment, and other

productive assets.

Income before interest

and taxes (EBIT)

ROI =

Net operating income

Average operating assets

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Net Book Value versus Gross Cost

Most companies use the net book value of depreciable assets to calculate average operating assets.

Sheet1

Pipe Products
9-Inch 12-Inch 18-Inch Total
Warehouse sq. ft. 1,000 4,000 5,000 10,000
Lease price per sq. ft. $ 4 $ 4 $ 4 $ 4
Total lease cost $ 4,000 $ 16,000 $ 20,000 $ 40,000
Acquisition cost
Less: Accumulated depreciation
Net book value

Sheet2

Sheet3

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Understanding ROI

Margin =

Net operating income

Sales

Turnover =

Sales

Average operating assets

ROI =

Margin  Turnover

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Increasing ROI – An Example

Regal Company reports the following:

Net operating income $ 30,000

Average operating assets $ 200,000

Sales $ 500,000

Operating expenses $ 470,000

What is Regal Company’s ROI?

ROI =

Margin  Turnover

Net operating income

Sales

Sales

Average operating assets

×

ROI =

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Increasing ROI – An Example

$30,000

$500,000

×

$500,000

$200,000

ROI =

6%  2.5 = 15%

ROI =

ROI =

Margin  Turnover

Net operating income

Sales

Sales

Average operating assets

×

ROI =

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Investing in Operating Assets to Increase Sales

Assume that Regal's manager invests in a $30,000 piece of equipment that increases sales by $35,000, while increasing operating expenses by $15,000.

Let’s calculate the new ROI.

Regal Company reports the following:

Net operating income $ 50,000

Average operating assets $ 230,000

Sales $ 535,000

Operating expenses $ 485,000

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Investing in Operating Assets to Increase Sales

ROI increased from 15% to 21.8%.

$50,000

$535,000

×

$535,000

$230,000

ROI =

9.35%  2.33 = 21.8%

ROI =

ROI =

Margin  Turnover

Net operating income

Sales

Sales

Average operating assets

×

ROI =

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Criticisms of ROI

In the absence of the balanced

scorecard, management may

not know how to increase ROI.

Managers often inherit many

committed costs over which

they have no control.

Managers evaluated on ROI

may reject profitable

investment opportunities.

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Learning Objective 2

Compute residual income and understand its strengths and weaknesses.

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Residual Income - Another Measure of Performance

Net operating income

above some minimum

return on operating

assets

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Calculating Residual Income

(

)

This computation differs from ROI.

ROI measures net operating income earned relative to the investment in average operating assets.

Residual income measures net operating income earned less the minimum required return on average operating assets.

Sheet1

Pipe Products
9-Inch 12-Inch 18-Inch Total
Warehouse sq. ft. 1,000 4,000 5,000 10,000
Lease price per sq. ft. $ 4 $ 4 $ 4 $ 4 ´
Total lease cost $ 4,000 $ 16,000 $ 20,000 $ 40,000
Acquisition cost
Less: Accumulated depreciation
Net book value
Residual income = Net operating income - Average operating assets ´ Minimum required rate of return

Sheet2

Sheet3

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Residual Income – An Example

The Retail Division of Zephyr, Inc. has average operating assets of $100,000 and is required to earn a return of 20% on these assets.

In the current period, the division earns $30,000.

Let’s calculate residual income.

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Residual Income – An Example

Sheet1

Operating assets $ 100,000
Required rate of return × 20%
Minimum required return $ 20,000
&A
Page &P

Sheet1

Actual income $ 30,000
Minimum required return (20,000)
Residual income $ 10,000
&A
Page &P

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Motivation and Residual Income

Residual income encourages managers to

make profitable investments that would

be rejected by managers using ROI.

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Quick Check 

Redmond Awnings, a division of Wrap-up Corp., has a net operating income of $60,000 and average operating assets of $300,000. The required rate of return for the company is 15%. What is the division’s ROI?

a. 25%

b. 5%

c. 15%

d. 20%

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Quick Check 

Redmond Awnings, a division of Wrap-up Corp., has a net operating income of $60,000 and average operating assets of $300,000. The required rate of return for the company is 15%. What is the division’s ROI?

a. 25%

b. 5%

c. 15%

d. 20%

ROI = NOI/Average operating assets

= $60,000/$300,000 = 20%

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Quick Check 

Redmond Awnings, a division of Wrap-up Corp., has a net operating income of $60,000 and average operating assets of $300,000. If the manager of the division is evaluated based on ROI, will she want to make an investment of $100,000 that would generate additional net operating income of $18,000 per year?

a. Yes

b. No

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Quick Check 

Redmond Awnings, a division of Wrap-up Corp., has a net operating income of $60,000 and average operating assets of $300,000. If the manager of the division is evaluated based on ROI, will she want to make an investment of $100,000 that would generate additional net operating income of $18,000 per year?

a. Yes

b. No

ROI = $78,000/$400,000 = 19.5%

This lowers the division’s ROI from 20.0% down to 19.5%.

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Quick Check 

The company’s required rate of return is 15%. Would the company want the manager of the Redmond Awnings division to make an investment of $100,000 that would generate additional net operating income of $18,000 per year?

a. Yes

b. No

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Quick Check 

The company’s required rate of return is 15%. Would the company want the manager of the Redmond Awnings division to make an investment of $100,000 that would generate additional net operating income of $18,000 per year?

a. Yes

b. No

ROI = $18,000/$100,000 = 18%

The return on the investment exceeds the minimum required rate of return.

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Quick Check 

Redmond Awnings, a division of Wrap-up Corp., has a net operating income of $60,000 and average operating assets of $300,000. The required rate of return for the company is 15%. What is the division’s residual income?

a. $240,000

b. $ 45,000

c. $ 15,000

d. $ 51,000

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Quick Check 

Redmond Awnings, a division of Wrap-up Corp., has a net operating income of $60,000 and average operating assets of $300,000. The required rate of return for the company is 15%. What is the division’s residual income?

a. $240,000

b. $ 45,000

c. $ 15,000

d. $ 51,000

Net operating income $60,000

Required return (15% of $300,000) (45,000)

Residual income $15,000

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Quick Check 

If the manager of the Redmond Awnings division is evaluated based on residual income, will she want to make an investment of $100,000 that would generate additional net operating income of $18,000 per year?

a. Yes

b. No

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Quick Check 

If the manager of the Redmond Awnings division is evaluated based on residual income, will she want to make an investment of $100,000 that would generate additional net operating income of $18,000 per year?

a. Yes

b. No

Net operating income $78,000

Required return (15% of $400,000) (60,000)

Residual income $18,000

Yields an increase of $3,000 in the residual income.

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Divisional Comparisons and Residual Income

The residual income approach has one major disadvantage.

It cannot be used to compare the performance of divisions of different sizes.

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Zephyr, Inc. - Continued

Recall the following information for the Retail Division of Zephyr, Inc.

Assume the following information for the Wholesale Division of Zephyr, Inc.

Sheet1

Retail Wholesale
Operating assets $ 100,000 $ 1,000,000
Required rate of return × 20% 20%
Minimum required return $ 20,000 $ 200,000
Retail Wholesale
Actual income $ 30,000 $ 220,000
Minimum required return (20,000) (200,000)
Residual income $ 10,000 $ 20,000
&A
Page &P

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Zephyr, Inc. - Continued

The residual income numbers suggest that the Wholesale Division outperformed the Retail Division because its residual income is $10,000 higher. However, the Retail Division earned an ROI of 30% compared to an ROI of 22% for the Wholesale Division. The Wholesale Division’s residual income is larger than the Retail Division simply because it is a bigger division.

Sheet1

Retail Wholesale
Operating assets $ 100,000 $ 1,000,000
Required rate of return × 20% 20%
Minimum required return $ 20,000 $ 200,000
Retail Wholesale
Actual income $ 30,000 $ 220,000
Minimum required return (20,000) (200,000)
Residual income $ 10,000 $ 20,000
&A
Page &P

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Learning Objective 3

Compute delivery cycle time, throughput time, and manufacturing cycle efficiency (MCE).

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Process time is the only value-added time.

Delivery Performance Measures

Wait Time

Process Time + Inspection Time
+ Move Time + Queue Time

Delivery Cycle Time

Order Received

Production
Started

Goods Shipped

Throughput Time

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Delivery Performance Measures

Wait Time

Process Time + Inspection Time
+ Move Time + Queue Time

Manufacturing

Cycle

Efficiency

Value-added time
Manufacturing cycle time

=

Delivery Cycle Time

Order Received

Production
Started

Goods Shipped

Throughput Time

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Quick Check 

A TQM team at Narton Corp has recorded the following average times for production:

Wait 3.0 days Move 0.5 days

Inspection 0.4 days Queue 9.3 days

Process 0.2 days

What is the throughput time?

a. 10.4 days.

b. 0.2 days.

c. 4.1 days.

d. 13.4 days.

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A TQM team at Narton Corp has recorded the following average times for production:

Wait 3.0 days Move 0.5 days

Inspection 0.4 days Queue 9.3 days

Process 0.2 days

What is the throughput time?

a. 10.4 days.

b. 0.2 days.

c. 4.1 days.

d. 13.4 days.

Quick Check 

Throughput time = Process + Inspection + Move + Queue

= 0.2 days + 0.4 days + 0.5 days + 9.3 days

= 10.4 days

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Quick Check 

A TQM team at Narton Corp has recorded the following average times for production:

Wait 3.0 days Move 0.5 days

Inspection 0.4 days Queue 9.3 days

Process 0.2 days

What is the Manufacturing Cycle Efficiency (MCE)?

a. 50.0%.

b. 1.9%.

c. 52.0%.

d. 5.1%.

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A TQM team at Narton Corp has recorded the following average times for production:

Wait 3.0 days Move 0.5 days

Inspection 0.4 days Queue 9.3 days

Process 0.2 days

What is the Manufacturing Cycle Efficiency (MCE)?

a. 50.0%.

b. 1.9%.

c. 52.0%.

d. 5.1%.

Quick Check 

MCE = Value-added time ÷ Throughput time

= Process time ÷ Throughput time

= 0.2 days ÷ 10.4 days

= 1.9%

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Quick Check 

A TQM team at Narton Corp has recorded the following average times for production:

Wait 3.0 days Move 0.5 days

Inspection 0.4 days Queue 9.3 days

Process 0.2 days

What is the delivery cycle time (DCT)?

a. 0.5 days.

b. 0.7 days.

c. 13.4 days.

d. 10.4 days.

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A TQM team at Narton Corp has recorded the following average times for production:

Wait 3.0 days Move 0.5 days

Inspection 0.4 days Queue 9.3 days

Process 0.2 days

What is the delivery cycle time (DCT)?

a. 0.5 days.

b. 0.7 days.

c. 13.4 days.

d. 10.4 days.

Quick Check 

DCT = Wait time + Throughput time

= 3.0 days + 10.4 days

= 13.4 days

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Learning Objective 4

Understand how to construct and use a balanced scorecard.

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The Balanced Scorecard

Management translates its strategy into performance measures that employees understand and influence.

Performance
measures

Customer

Learning
and growth

Internal
business
processes

Financial

11-*

The Balanced Scorecard: From
Strategy to Performance Measures

Financial

Has our financial
performance improved?

Customer

Do customers recognize that
we are delivering more value?

Internal Business Processes

Have we improved key business processes so that we can deliver more value to customers?

Learning and Growth

Are we maintaining our ability
to change and improve?

Performance Measures

What are our
financial goals?

What customers do
we want to serve and
how are we going to
win and retain them?

What internal busi-
ness processes are
critical to providing
value to customers?

Vision and Strategy

11-*

The Balanced Scorecard:
Non-financial Measures

The balanced scorecard relies on non-financial measures in addition to financial measures for two reasons:

  • Financial measures are lag indicators that summarize
    the results of past actions. Non-financial measures are
    leading indicators of future financial performance.

  • Top managers are ordinarily responsible for financial
    performance measures – not lower level managers.
    Non-financial measures are more likely to be
    understood and controlled by lower level managers.

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The Balanced Scorecard for Individuals

A personal scorecard should contain measures that can be
influenced by the individual being evaluated and that
support the measures in the overall balanced scorecard.

The entire organization should have an overall balanced scorecard.

Each individual should have a personal balanced scorecard.

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The balanced scorecard lays out concrete actions to attain desired outcomes.

A balanced scorecard should have measures
that are linked together on a cause-and-effect basis.

If we improve
one performance
measure . . .

Another desired
performance measure
will improve.

The Balanced Scorecard

Then

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The Balanced Scorecard and Compensation

Incentive compensation should be linked to
balanced scorecard performance measures.

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The Balanced Scorecard ─ Jaguar Example

Employee skills in installing options

Number of
options available

Time to
install option

Customer satisfaction
with options

Number of cars sold

Contribution per car

Profit

Learning
and Growth

Internal Business Processes

Customer

Financial

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Strategies

Results

The Balanced Scorecard ─ Jaguar Example

Increase Options

Time
Decreases

Increase
Skills

Employee skills in installing options

Number of
options available

Time to
install option

Customer satisfaction
with options

Number of cars sold

Contribution per car

Profit

Satisfaction Increases

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Results

The Balanced Scorecard ─ Jaguar Example

Employee skills in installing options

Number of
options available

Time to
install option

Customer satisfaction
with options

Number of cars sold

Contribution per car

Profit

Cars sold Increase

Satisfaction Increases

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Results

The Balanced Scorecard ─ Jaguar Example

Employee skills in installing options

Number of
options available

Time to
install option

Customer satisfaction
with options

Number of cars sold

Contribution per car

Profit

Time
Decreases

Contribution
Increases

Satisfaction Increases

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The Balanced Scorecard ─ Jaguar Example

Results

If number
of cars sold
and contribution
per car increase,
profit should
increase.

Employee skills in installing options

Number of
options available

Time to
install option

Customer satisfaction
with options

Number of cars sold

Contribution per car

Profit

Contribution
Increases

Profits
Increase

Cars Sold Increases

11-*

End of Chapter 11

Acquisition cost

Less: Accumulated depreciation

Net book value

Residual

income

=

Net

operating

income

-

Average

operating

assets

Minimum

required rate of

return

Operating assets100,000$

Required rate of return×20%

Minimum required return20,000$

Actual income30,000$

Minimum required return(20,000)

Residual income10,000$

RetailWholesale

Operating assets100,000$ 1,000,000$

Required rate of return×20%20%

Minimum required return20,000$ 200,000$

RetailWholesale

Actual income30,000$ 220,000$

Minimum required return(20,000) (200,000)

Residual income10,000$ 20,000$