Kim Woods

· Upload your assignment to TITANium, then print it in class, and turn it in.

· Do not close your assignment or log off of your computer until you have, uploaded it to TITANium, printed it, and handed it in. 

· Be sure to save your assignment on your computer as you go.

· Do not to kick any cords under your desk, which can cause the computer to restart

· Any assignments lost will be your responsibility and make-ups will not be given

Situation: You work as the “Director of Cast Members” for Disneyland. The cast members playing the role of the characters, such as Mickey Mouse, have been complaining about their costumes being outdated with old material, causing them to sweat more profusely and constantly ripping or becoming discolored. Each month, 10 costumes are sent out to a private manufacturer to repair rips, or replace discolored fabric. Each costume sent out for any type of repair costs Disneyland $200 to fix, per costume. In addition, there is a $100 shipping fee, per costume. Due to this, certain characters may not roam the park when the costume is out being repaired. You have noticed some complaints from visitors because a certain cast member was not out to take a photographs.

Writing Task: Using the AIDA strategy, write a persuasive letter to the President of Costume Organization at Disneyland, Michael Brentwood (Disneyland Corporate Offices, 3746 Cherry Lane, Los Angeles, CA 90036. You will need to persuade him to allow your department to order 20 new character costumes for your cast members, which will cost $5,000 for each costume. Please be sure to use persuasive reasoning to support the request of spending this money.

Formatting:

· Keep the letter to one page only and use spell check (read through before turning in).

· Use Business Writing techniques as discussed in class. Be Concise and to the point!

Evaluation: You will be responsible for incorporating elements of persuasive communication from your textbook, lectures, and class notes.

· General writing skills, basic grammar and structure will be the foundation. Have you double-checked these aspects? Does your writing make sense; is it easy for the audience to read and understand?

· Is your writing accurate, clear, concise, brief and vigorous?

· Are you taking into consideration the information and other needs of your audience?

· Are you using specific, concrete examples to back up what you have stated?

· Are you using guidelines from the giving and receiving feedback chapter?

· Is it apparent you have thought through the ideas?

· Use good business thinking before you print. I will be looking for the strategy and format discussed in class, and I will use the CLASS rubric to determine your grade.