research paper marketing

MAKT 355 Spring 2015 semester

Project Guidelines

A. Topics you could write on as the following (select one):

1- Women in Kuwaiti Media

2- Men in Kuwaiti Media

3- Islam in Kuwaiti Media

4- Hala February in Kuwaiti Media

5- Advertising campaign effect in success the organization in the following fields:

a. Health: (Fight against Smoking, Drugs, Cancer disease)

b. Environment

c. Education

d. Business (Automotive, Food & Beverage, Travel & Tourism, Real Estate, Telecommunicating, Banking)

6- Technological Revolution in Advertising

7- Role of internet and interactive media in an IMC Program

8- Publicity Vs. Privacy

9- Public Relation Impact on company’s ability to achieve its objectives

10- Using Integrated Direct Marketing for Competitive Advantages

11- Importance of Sales Promotion in Companies IMC

12- Role of Personal Selling in IMC Program

B. Total world required 2500- 3000 words

C. Format required:

· Font: Arial

· Font Size: 12

· Line spacing between rows: Double

D. Cover page required , and should includes the followings:

· Advertising & Promotion MRKT 355

· AUK University

· Project’s Name/ or Title:

· Prepared By student’s name:

· Student Number:

· Words count ( )

· Professor’s name:

· Date of submitting the project:

Note:

Every page of your project should include at the bottom – right corner: your First name, Last name

E. Index & Executive Summary are required

F. Citation, Bibliography, Appendix (if using) should be documented: APA/ or MLA Citation Style to be used. Website bellow shows the rule & examples

http://www.ehow.com/about_5435492_mla-vs-apa-works-cited.html