marketing research

Assignment # 3

IMC Exercise

· Find an example of a print advertisement or television commercial that uses one of the specific creative execution techniques discussed in the chapter 9

· Discuss how this ad uses the creative execution technique and why the advertiser may have chosen to do use it.

· Do you feel the creative execution technique is appropriate for the product or service and communicates effectively with the target audience?

· Do you think one of the other execution techniques discussed in the chapter may have been more appropriate for creating the print or television commercial? Explain why.

Instructions:

· Answer should be not more than 2 page (A4 size)

· References / Citations if requited.

Extra instruction

The four questions above need to be answered as a question and answer, not as an essay

For example:

· Find an example of a print advertisement or television commercial that uses one of the specific creative execution techniques discussed in the chapter 9

Answer

· Discuss how this ad uses the creative execution technique and why the advertiser may have chosen to do use it.

Answer

And so on ….

And ill attach chapter 9 power point slides for more information about the topic. Also the printed ad must be attached too. And please include references .

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