Place (Distribution Strategy) and Promotion FOR KIM WOODS ONLY

Assignment 2: Place (Distribution Strategy) and Promotion

Using the

Waters Bottling Company

in

Module 1

, continue to build the

Marketing Plan

Sections

for the

product you have selected/ invented/ created. Complete the following in MS

Word: Be concise and complete in your analysis of each plan element. Your employer wants to

know you have left nothing out in your analysis.

This assignment represents Section 4 of

the Marketing Plan. Use the

guide

to identify the

sections of the Marketing Plan and the marketing el

ements contained therein. This assignment

will focus on Section 4

–

Place & Promotion (

Module 4

).

Section 4

–

Place & Promotion (Module 4)

·

Distribution Channels

o

Length & Width

o

Direct & Indirect

o

Vertical & Horizontal Channel Conflict

·

Promotion

o

Communica

tion Process & Tools

o

Product Life Cycle

o

Push vs. Pull

You will create a complete Marketing Plan by the end of the course. You will write the Fourth section of

the Marketing Plan for this assignment. Use the Marketing Plan

guide

to identify the sections of the

Marketing Plan and the marketing elements contained therein. This assignment will focus on Secti

on 4

–

The Place & Promotion (

Module 4

).

Relate all responses using the WBC scenario and the product you have selected to market in

Module 1

.

Create a 4

-

to 6

-

page Word document for this Marketing Plan Section. Apply a standard business writing

style u

sing the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be

sure to cite your work in the APA format.

Use the following file

-

naming convention:

LastnameFirstInitial_M4_A2.doc

. For example, if your name

is John Smith, you

r document will be named SmithJ_M4_A2.doc.

Assignment 2: Place (Distribution Strategy) and Promotion

Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan

Sections for the product you have selected/ invented/ created. Complete the following in MS

Word: Be concise and complete in your analysis of each plan element. Your employer wants to

know you have left nothing out in your analysis.

This assignment represents Section 4 of the Marketing Plan. Use the guide to identify the

sections of the Marketing Plan and the marketing elements contained therein. This assignment

will focus on Section 4– Place & Promotion (Module 4).

Section 4 – Place & Promotion (Module 4)

 Distribution Channels

o Length & Width

o Direct & Indirect

o Vertical & Horizontal Channel Conflict

 Promotion

o Communication Process & Tools

o Product Life Cycle

o Push vs. Pull

You will create a complete Marketing Plan by the end of the course. You will write the Fourth section of

the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the

Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 4 –

The Place & Promotion (Module 4).

Relate all responses using the WBC scenario and the product you have selected to market in Module 1.

Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a standard business writing

style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be

sure to cite your work in the APA format.

Use the following file-naming convention: LastnameFirstInitial_M4_A2.doc. For example, if your name

is John Smith, your document will be named SmithJ_M4_A2.doc.