LASA 1: Product & Price

Assignment 2: LASA 1: Product & Price

Using the

Waters Bottling Company

in

Module 1

, continue to build the

Marketing Pl

an

Sections

for the product you have selected/ invented/ created. Complete the following in MS

Word: Be concise but complete in your analysis of each plan element. Your employer wants to

know you have left nothing out in your analysis.

This assignment rep

resents Section 3 of the Marketing Plan. Use the

guide

to identify the

sections of the Marketing Plan

and the marketing elements contained therein. This assignment

will focus on Section 3

–

Product & Price (

Module 3

).

Section 3

–

Product & Price (Module 3 LASA 1)

·

The Product

o

Product Levels: Core, Actual, & Augmented (Packaging)

o

Product Life Cycle

o

BCG Model

·

Services Marketing

·

Price Determination & Pricing Strategies

o

Supply & Demand

o

Competition

o

Objectives and Strategies

You will create a complete Marketing Plan by the end of the course. You will write the third

section of the Marketing Plan for

this assignment. Use the Marketing Plan

guide

to identify the

sections of the Marketing Plan and the

marketing elements contained therein. This assignment

will focus on Section 3

–

The Product & Pricing (

Module 3

).

Relate all responses using the WBC scenario and the product you have selected to market in

Module 1

.

Create a 4

-

to 6

-

page Word document f

or your Marketing Plan Section. Apply a standard

business writing style using the Market Planning Guide sections as your (headers/ sub heads/

bullets) to your work. Be sure to cite your work in the APA format.

Assignment 2: LASA 1: Product & Price

Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan

Sections for the product you have selected/ invented/ created. Complete the following in MS

Word: Be concise but complete in your analysis of each plan element. Your employer wants to

know you have left nothing out in your analysis.

This assignment represents Section 3 of the Marketing Plan. Use the guide to identify the

sections of the Marketing Plan and the marketing elements contained therein. This assignment

will focus on Section 3– Product & Price (Module 3).

Section 3 – Product & Price (Module 3 LASA 1)

 The Product

o Product Levels: Core, Actual, & Augmented (Packaging)

o Product Life Cycle

o BCG Model

 Services Marketing

 Price Determination & Pricing Strategies

o Supply & Demand

o Competition

o Objectives and Strategies

You will create a complete Marketing Plan by the end of the course. You will write the third

section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the

sections of the Marketing Plan and the marketing elements contained therein. This assignment

will focus on Section 3 – The Product & Pricing (Module 3).

Relate all responses using the WBC scenario and the product you have selected to market in

Module 1.

Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a standard

business writing style using the Market Planning Guide sections as your (headers/ sub heads/

bullets) to your work. Be sure to cite your work in the APA format.