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Assignment: Product and Distribution (or Place)

There are 2 parts to this Assignment:

Part 1 concerns New Product Development at GaGa’s: New products have a purpose in the marketplace, which is to maintain growth and profitability

and to replace outdated products in the marketplace. In this Assignment, you will learn how Jim

King and his wife decided to create the company GaGa’s Inc. using the product Sherbetter, a

frozen desert product line. GaGa’s quickly expanded the product line from just Lemon to several

other flavors as well as Sherbetter bars. In the video on how GaGa’s Inc. engaged in the new

product development process, you will learn about the struggles of branding, line extensions,

and other aspects of marketing a new product in the frozen dessert market (Lamb et al., 2014).

Part 2 concerns Distribution or Place at New Balance® Hubway:

New Balance® Hubway is a bike sharing system in the Boston area that uses automated

stations to provide a bike service to people looking to go short distances. In this clip, New

Balance Hubway employees discuss how the retailing model works for Hubway, and how the

difference between brick and mortar and e-business models allowed them to succeed in the

Boston area. Execute the Assignment to demonstrate your understanding of the distribution

component of the marketing mix (Lamb et al., 2014).

For both parts you will:

1. Watch a video: Part 1: ©GaGa’s Inc. Part 2: New Balance® Hubway 2. Using research from Chapter 11 (Part 1) and Chapters 13 and 14 (Part 2) in your textbook, answer the questions on GaGa’s Inc. and Hubway in the 2 templates below: Template 1 Template 2

Unit 8 Assignment:

Product and

Distribution

Percent

possible

Points

possible

Points

Earned

Comments

Content per Checklists

100% 50

Answer provides

complete information

demonstrating analysis

and critical thinking in

response to the template

items.

80%

Part 1: Properly

answered the Product

Development at GaGa’s

20

Part 2: Properly

answered the questions

for the New Balance

Hubway case

20

Subtotal:

80%

40

Provides a complete

response in the template

provided using correct

grammar, spelling.

20%

10

Percent Total

Points

possible

Your Assignment

Score:

100% 50