Please fill in the Executive Summary in the MSELC Final report.

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Why England?

Since the USD is down 10 cents, Canadian gross domestic product (GDP) has been steadily decreasing and the only optimal solution is international globalization. CME needs to push its motives outside the box to create long-lasting relationships with European countries as they are the closest within the highest payoff margin and exchange tax rates. They are also in dire need of international manufacturers and exporters as Brexit continues to deform their free trade policy. The United Kingdom’s largest industries, gas and coal mining, are at an all-time low and the blue-chip corporations in charge of all exporting and manufacturing are BP and Rio Tinto. CME can easily establish trade relations with these corporations, with no legality issues, during the events of Brexit to prosper as these industries rise in prices after the end of the political crisis.

Basic Britain Information

Current knowledge of England is vital towards reaching a mutual relationship with Britain’s exporting companies. The senior management team of CME will need a diverse understanding on Britain’s economic status and sociopolitical news to portray interest for international collaboration. With this basic knowledge, CME will be able to persuade Britain’s exporters into trade relations through the economic opportunity of Brexit. Additionally, awareness of historic English landmarks is fundamental for creating an engaging environment for proper business meetings and critical decision-making.

Economic status and sociopolitical news. Known internationally, England makes up 11% of capital and industrial good exports. Manufacturing contributes £6.7 trillion to the global economy annually and is responsible for 54% of UK exports with over 2.6 million employees (Harles, 2012). Machinery manufacturing is the largest industry in the English economy followed by aircraft, automobile and mining. In the past century, England signifies a negative relationship between economic growth and growth rate of the gross domestic product (Granados, 2012). Not only is Britain economically under negative health but also physically as their society is decreasing average work production rates at an increasing rate. With the success of the economy due to increasing “not good health” rates, society reciprocated with Brexit as backlash.

Figure 1. Not good health prevalence. Percentage of people in the past 2 decades who are, under section 3(b. 25) of the British Health Act of 2006, unhealthy for public work and thus prescribed physically ill. Taken from Farrants, K., Bambra, C., Nylen, L., Kasim, A., Burstrom, B., & Hunter, D. (2011). “Recommodification, Unemployment, and Health Inequalities” (chart). Trends in England and Sweden. Vol. 1, 1991-2011. International Journal of Health Services: Planning, Administration, Evaluation, 46(2), 300-324. doi:10.1177/0020731416637829

Brexit. CME will reach three positive outcomes in Britain through its negative ostracization of Europe: (a) outreach into many European countries through British Exporters as a conduit, (b) GDP rates falling up to 10% leading to increased business exchange and (c) blue chip giants (i.e. Nestle, Airbus UK) planning to relocate with outside exporters. These three outcomes can guarantee globalization and create an assertive atmosphere for CME.

European outreach (a). United Kingdom manufacturers and exporters have two choices towards the detrimental effects of Brexit. They either let their manufacturing output dwindle down as they disconnect from the European market or they increase investment capital towards relocating into Europe. If firms of any size remain in Britain, they require external connections to continue survival in the market and if they leave, more investment capital is required to relocate elsewhere. Either way, CME benefits, as there is an increased opportunity for firms to collaborate across seas. All firms would lean towards North America over Asia or Africa due to the already established free trade policy overseas (Freedman, 2016). With Britain being a dependent continental resource of many required living necessities, Europe would need proper manufacturing and exporting companies where CME can act as a third party resource. Whether the free trade policy remains or not, CME will continue to thrive within the European market, as they are easily accessible and willing to coordinate with all other continental countries.

Declining GDP rates (b). Global domestic product represents the economic health of an embodiment of a society. The Centre of Economic Performance (CEP) in England predicts a minimum loss of 2.2% of GDP with high chances of a tripling or quadrupling loss within the proceeding years (Freedman, 2016). Few companies believe in any success for Brexit and correspondingly, they will decide to stay within Britain. Large companies residing in Britain will eventually cause its GDP rates to increase slowly and if CME can contribute throughout that period, it will achieve continental dominance.

Blue chip relocation (c). With no surprise, marketing behemoths situated in the UK will reluctantly leave their plentiful market due to the instability of Brexit. Fortunately, creating a downward spiral of employee rates, work production, product services and exporters (Freedman, 2016). If planned correctly within the right social environment, CME could strike gold with the giants and produce a relationship where each party is dependent on each other. CME’s senior management team will be meeting with some of the largest British manufacturers/exporters in the world: BP and Rio Tinto. The perfect outlet is to restate that Brexit is inevitable within each presentation section and that a new international line of exporters and manufacturers is needed immediately or else Brexit will decrease profit margins rapidly.

Geographical knowledge. Unfortunately, a GPS system will not suffice complete familiarity of the United Kingdom. Within the right meeting spaces, a perfect time and setting can fruition a long-lasting relationship. All six senior management members will be taking a round trip flight from Vancouver (YVR) to London (LON) and upon arrival, will proceed on a pre-arranged hour Uber ride to the London Sofitel Hotel at the St. James Square (prices paid separately). The team will then be given a night to rest after the 10 hour flight. Before reaching the hotel, the team must understand basic knowledge of British geographical landmarks. Why? If the presentation exceeds the expectations of each company, they will ask to arrange a dinner meeting and further discuss the proposal in the evening elsewhere. We, at MSELC, suggest to reserve a minimum of 12 seats, one day prior, for restaurants Seven Park Place or Roux in St. James Square for 7pm sharp. After each dinner, the team should explore the square as their hotel, BP and Rio Tinto HQ is within a 5 minute walking distance. Exploration delivers great bonding experiences and this is a chance CME cannot afford to miss. The major attraction built for business conversation in the square is its garden as the scenery within the beautifully lit night will add much more of a persuasive element. Unfortunately, 24 hours will be the only opportunity to converse with each company as the next day, Rio Tinto will be hosting a meeting. Continue to either eat at each restaurant, gloss over details in the square/garden and potential business dreams will come true as the senior management team will Uber then fly home with victory in their grasp.

How to Communicate in England (Christophe)

In order to make businesses in England it is crucial to understand the English culture and way of communication at all. This covers the greeting, in person or online communication and the British business etiquette. Thereby, the English communication style and the business etiquette in particular are very important.

First, all business meetings start with a meet and great. Therefore, it is very important to give other people a handshake when you arrive or get introduced to them. There is also no difference between the genders. Thereby, you should introduce, if possible, a younger person or a person from a lower class to an older or higher class person, whereby classes in the classical sense do not exist anymore. It refers more to the position of your job. If both people have the same age and a similar position in their job you should introduce the person you know better.

Second, English always call their business partners either with Mr., Mrs. or Ms. plus their surnames. It happens quite often that this way of addressing stays the whole time during doing businesses there. It is quite essential which form you use. Here it depends whether the woman you communicate with is married or not.

The English are rather formal in general. This get clear when you have a look at the communication style. This is direct but courteous at the same time. This means that you should get to your point but always be polite. When you decide to communicate online be aware that there are strict rules of how to write a letter or an E-mail. Thereby, you should not use any kind of abbreviations, you should not address the reader with his first name or write familiar. All these aspects will lead to a negatively way of thinking about you. As already mentioned before, the communication, online and in person is very formal. It is very common to create Agendas before business meetings which were used very strictly. In doing so they determine which topics they will cover and how long they will talk about them. During the meetings, it is appropriate to create very detailed Minutes which record every action.

In conclusion, the English communication is quite formal. This means that there are certain rules you should adhere. These include the way of communication in a business meeting, mostly direct but polite, the process of them with agendas and minutes and the business etiquette in general

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Successful Business Techniques (Sofia)

We as consultants want the best success for the company that will invest a lot of potential within the British market. Therefore, we have been deeply researching and gathering information on this topic trying to focus on the strategies that will help any company to broad its horizons in another country. It will give a detailed explanation of how a business can be improved on the international aspect.

Making real connections and developing lasting relationships is important to international business perhaps even more so than in domestic markets. To conduct business in the exterior, managers are the key for success. They will need to learn how to understand and adapt their business to their international clients and navigate through foreign cultures with ease.

While no one approach to international management is perfect, each of the following have distinct advantages and disadvantages:

Ethnocentric Approach: Ethnocentrism refers to a conviction that one’s own cultural group is superior to others. When applied to international commerce, it describes a tendency to use the same management style as is practiced in the business’s home country. This approach is risky, with results that can vary from simply losing face to losing millions in sales or profits. Failing to adapt to a native culture by practicing the ethnocentric approach could potentially harm a well-established brand or lead to a serious business failure.

Polycentric Management Approach: This management approach features a focus on building a workforce of locals, based on the belief that locals best know the region’s culture, language and work style. Integrating qualified locals into the management team can be a successful strategy, depending on the company’s industry, product or service, and other factors

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Intercultural Diversity (Evan)

Cultural diversity is prevalent in today’s workplace. The likelihood of members of an organization, customers, and clients coming from different cultural backgrounds is high. What is hard is effective communication with individuals who approach a similar problem by varying means. The manner in which an organization communicates internally and externally, therefore, should mirror the evolving demographic since communication is greatly influenced by culture. Organizations need to take into account cultural conventions like timing and tone to be effective.

Successful organizations accept diversity as a moral and legal obligation. Benefits are greater creativity and productivity due to improved morale. Employees respect and trust each other as a result. By accepting that different people approach common problems in from various perspectives, people learn to value their differences and appreciate the different viewpoints. Becoming confident involves learning to communicate and interact with large teams, small groups or in a one-on-one situation with people from different cultures. Establishing a diverse work philosophy enhances a sense of security and maximizes the productivity of employees. Training in negotiation skills helps individuals develop abilities to use conflict-reducing words.

Dealing with cross-culture communication entails including every person in the process. Employees can maintain a productive work environment by focusing on visible behavior rather than attitudes. By appropriate choice of words, employees can negotiate effectively with individuals from diverse backgrounds. By assisting employees to gauge their communication skills, employers enable staff to identify and assess their strengths and weaknesses. Conducting simulation games and workshops help members experience functioning by different rules and determine how to marry their differences to work together productively.

Becoming efficient at intercultural communication involves a conscious determination to avoid communication differences. Before interacting with people from different cultures, or during the conversation, one should ensure no preconceived biases or notions exist that may hamper the communication process. Effective strategies for intercultural communication enable people to work or live in different countries. It helps various departments cooperate better with each other or prepare a business for an acquisition or a merger.

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Building a Compelling PowerPoint Presentation (Lex)

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Conclusion

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