Economic paper
cqdx2007
paperrubricecon_203.xlsGrading Rubric
ECON 203
| GRADING RUBRIC FOR ECON 203 PAPER | |||||||||
| Student: | |||||||||
| Description of Evaluation | |||||||||
| Failing, undeserving of credit | Passing, but below standard | Satisfactory, meets essential requirements | Superior Work and clearly above average | Work of Distinction | |||||
| Related Grade | |||||||||
| F | D-, D, D+ | C-, C, C+ | B-, B, B+ | A-, A, A+ | |||||
| Category | Input | ||||||||
| ANALYSIS OF THE DATA, APPLICATION OF ECONOMIC CONCEPTS AND FORMULAS | Grade | Points | Weight | Score | |||||
| Completeness (10% of the paper grade) | Incomplete in most respects, the paper is unworthy of credit | Incomplete in most respects; does not reflect requirements | Incomplete in many respects; reflects few requirements | Complete in most respects; reflects most requirements | Complete in all respects; reflects all requirements | 0 | 10.00% | 0.00 | |
| Understanding (20% of the paper grade) | Demonstrates an inadequate understanding of the topic(s) and issue(s), is unworthy of credit | Demonstrates an inadequate understanding of the topic(s) and issue(s) | Demonstrates an acceptable understanding of the topic(s) and issue(s) | Demonstrates an accomplished understanding of the topic(s) and issue(s) | Demonstrates a sophisticated understanding of the topic(s) and issue(s) | 0 | 20.00% | 0.00 | |
| Analysis, evaluation, and recommendations (40% of the paper grade) | The analysis, evaluation, and recommendations of the issues are unworthy of credit | Presents an incomplete analysis of the issues identified. Makes little or no connection between the issues identified and the strategic concepts studied in the reading. Supports diagnosis and opinions with few reasons and little evidence; argument is one-sided and not objective. Presents realistic or appropriate recommendations with little, if any, support from the information presented and concepts from the reading | Presents a superficial analysis of some of the issues identified; omits necessary financial calculations. Makes appropriate but somewhat vague connections between the issues and concepts studied in the reading; demonstrates limited command of the strategic concepts and analytical tools studied. Supports diagnosis and opinions with limited reasons and evidence; presents a somewhat one-sided argument. Presents realistic or appropriate recommendations supported by the information presented and concepts from the reading | Presents a thorough analysis of most issues identified; includes most necessary financial calculations. Makes appropriate connections between the issues identified and the strategic concepts studied in the reading; demonstrates good command of the strategic concepts and analytical tools studied. Supports diagnosis and opinions with reasons and evidence; presents a fairly balanced view; interpretation is both reasonable and objective. Presents specific, realistic, and appropriate recommendations supported by the information presented and concepts from the reading. | Presents an insightful and thorough analysis of all issues identified; includes all necessary financial calculations. Makes appropriate and powerful connections between the issues identified and the strategic concepts studied in the reading; demonstrates complete command of the strategic concepts and analytical tools studied. Supports diagnosis and opinions with strong arguments and evidence; presents a balanced and critical view; interpretation is both reasonable and objective.Presents detailed, realistic, and appropriate recommendations clearly supported by the information presented and concepts from the reading | 0 | 40.00% | 0.00 | |
| Research (10% of the paper grade) | The project does not contain any research, that is unworthy of credit | Supplements case study, if at all, with incomplete research and documentation | Supplements case study with limited research into the present situation of the company; provides limited documentation of sources consulted | Supplements case study with relevant research into the present situation of the company; documents all sources of information | Supplements case study with relevant and extensive research into the present situation of the company; clearly and thoroughly documents all sources of information | 0 | 10.00% | 0.00 | |
| Writing mechanics (10% of the paper grade) | Writing is unfocused, rambling, or contains serious errors; does not comtain detail and relevant data and information; poorly organized, that is unworthy of credit | Writing is unfocused, rambling, or contains serious errors; lacks detail and relevant data and information; poorly organized | Writing lacks clarity or conciseness and contains numerous errors; gives insufficient detail and relevant data and information; lacks organization | Writing is accomplished in terms of clarity and conciseness and contains only a few errors; includes sufficient details and relevant data and information; well-organized | Writing demonstrates a sophisticated clarity, conciseness, and correctness; includes thorough details and relevant data and information; extremely well-organized | 0 | 10.00% | 0.00 | |
| APA guidelines (10% of the paper grade) | Does not use APA guidelines | Reflects poor knowledge of APA guidelines | Reflects incomplete knowledge of APA guidelines | Uses APA guidelines with minor violations to cite sources | Uses APA guidelines accurately and consistently to cite sources | 0 | 10.00% | 0.00 | |
| Total | 100.00% | ||||||||
| 8. Individualized Comments About Research Paper | Grade on Paper | 0.00 | |||||||
| Scoring Lookup Table | |||||||||
| A | 95 | ||||||||
| A- | 91 | ||||||||
| A+ | 98 | ||||||||
| B | 85 | ||||||||
| B- | 81 | ||||||||
| B+ | 88 | ||||||||
| C | 75 | ||||||||
| C- | 71 | ||||||||
| C+ | 78 | ||||||||
| D | 65 | ||||||||
| D- | 61 | ||||||||
| D+ | 68 | ||||||||
| F | 40 | ||||||||
| F- | 0 | ||||||||
| F+ | 55 |
Sheet6
| GRADING RUBRIC FOR SECURITIES ANALYSIS PAPER - COMPREHENSIVE STOCK ANALYSIS | |||||||||
| Students: | |||||||||
| Description of Evaluation | |||||||||
| Failing, undeserving of credit | Passing, but below standard | Satisfactory, meets essential requirements | Superior Work and clearly above average | Work of Distinction | |||||
| Related Grade | |||||||||
| F | D-, D, D+ | C-, C, C+ | B-, B, B+ | A-, A, A+ | |||||
| Category | Input | ||||||||
| ANALYSIS AND VALUATIONS | Grade | Points | Weight | Score | |||||
| 1. Analysis of the Industry and Opportunities for Growth | An inadequate examination of factors that is unworthy of credit | Only a superficial effort to examine strengths, weaknesses and opportunities | The analysis identifies some strengths, weaknesses and opportunities | Good effort is made to analyze the strengths, weaknesses and opportunities | Excellent and very thorough, comprehensive analysis of strengths, weaknesses and opportunities | A | 95 | 6.00% | 5.70 |
| 2. Financial Analysis of the Company and Its Comparative Performance in the Industry | Financial analysis of the company using ratios and other performance indicators is so weak and incomplete that it is unworthy of credit | Minimal effort to use appropriate financial analysis; analysis of the company fails to convey an understanding of overall performance | Financial analysis of the company uses some ratios and other indicators, but the analysis provides only a marginal understanding of overall performance | Presents a reasonably complete financial analysis of the company using most of the appropriate ratios and other indicators and conveys a good understanding of overall performance | Presents a comprehensive financial analysis of the company using all appropriate ratios and other indicators and offers an excellent comparative analysis and interpretation of overall performance | A | 95 | 6.00% | 5.70 |
| 3. Valuation - Discounted Cash Flow Analysis and Comparables Valuation | Effort to review and analyze discounted cash flow valuation and valuation by comparables is unworthy of credit | Little effort and success in completing a discounted cash flow analysis and valuation by comparables | Made an average effort to complete or review discounted cash flow valuation and valuation by comparables; one method may be particularly weak or missing | Good review of both discounted cash flow valuation and valuation by comparables; presents good understanding and analysis of valuation methods | Comprehensive analysis of discounted cash flow valuation and valuation by comparables; demonstrates excellent understanding and presentation of both valuation methodologies | A | 95 | 7.00% | 6.65 |
| 4. Analysis of Analysts' Earnings Projections and Projected Performance | An unacceptable review of analysts' earnings and performance projections | Little effort to complete an analysis and review of analysts' earnings projections and projected performance | An average effort to evaluate analysts' earnings projections and projected performance | Good effort to examine and analyze analysts' earnings projections; good effort to examine performance projections | Comprehensive effort that shows in depth examinatin and analysis of analysts' earnings projections and how those projections factor into estimates of future performance | A | 95 | 6.00% | 5.70 |
| STOCK RISK/ RETURN ANALYSIS AND TECHNICAL ANALYSIS | |||||||||
| 5. Stock Price Performance Analysis | No effort to examine comparative stock returns and risks | Some effort to look at stock returns and risks but analysis lacks both breadth and depth | Some effort to develop comparative analysis of stock returns and risks of the company, but analysis is incomplete and cursory in some areas | Analysis includes good effort to develop a critical comparative analysis of stock returns and risks; identifies major stockholders, and there is some analysis of who is buying and selling the stock; good risk analysis with beta and standard deviation | Analysis shows thorough and accurate understanding of who owns the company; excellent comparative analysis of returns and risks; analysis provides good analysis of who is buying and selling the stock, and who controls the company; good review of beta and standard deviation | A | 95 | 12.50% | 11.88 |
| 6. Technical Analysis of Company Stock Price Using Online Resources | No effort to complete technical analysis | Weak effort to complete technical analysis with only a couple of indicators; interpretation is weak | Average effort to complete technical analysis; understanding of indicators may me marginal and interpretation may be weak | Very good effort to complete technical analysis; uses good online resources; shows good understanding and interpretation of indicators | Excellent effort to complete technical analysis; good use of good online resources; includes many of the major indicators along with excellend and accurate interpretation | A | 95 | 12.50% | 11.88 |
| ORGANIZATION OF PAPER & CRITICAL THINKING | |||||||||
| 7. Development and Defense of Final Recommendation Through Professional Analysis and Critical Thinking | Little or no effort in development of an appropriate recommendation; analysis appears to be missing critical thinking | Report contains a recommendation that has little support from the data and analysis; not much critical thinking is apparent in the development of recommendation | Report contains a recommendation that is marginally supported by the data and information in the report, which may be less than complete; little effort to analyze and think critically about the recommendation | Reasonable recommendation developed from the information and data used in the analysis; good effort to think critically in the development and defense of a recommendation | Excellent use of key information and data to think critically and to develop and support a logical recommendation; recommendation is fully and logically supported by the historical and comparative analysis and valuations | A | 95 | 20.00% | 19.00 |
| PRESENTATION OF PAPER AND WRITING | |||||||||
| 8. Organization, Format and Presentation of Paper including Introduction, Body, and Summary | There appears to be no logical organization of the paper's contents | Presentation has numerous blemishes and there may be a general lack of organization | Paper has some blemishes in presentation and may have some weaknesses in organization | Paper is neatly presented without major blemishes and is generally well-organized | Paper is extremely neat and has no blemishes; its organization is outstanding and very easily followed | A | 95 | 5.00% | 4.75 |
| 9. Writing, Grammar, Spelling & Punctuation; Use of APA Citation Methodology | Combination of grammar, spelling and punctuation errors that is unworthy of credit | Paper contains an unacceptably large number of spelling and typographical errors along with numerous mistakes in grammar and writing mechanics | Paper contains numerous distractions that appear in a combination of the following forms: 1. Flow in thought; 2. Spelling and typographical errors; 3. Grammar / mechanics | Paper contains minimal distractions that appear in a combination of the following forms: 1. Flow in thought; 2. Spelling and typographical errors; 3. Grammar / mechanics | Paper is clear and concise and appropriate grammar is used throughout; all references are cited appropriately; paper does not have any significant errors | A | 95 | 5.00% | 4.75 |
| 10. Use of Tables, Figures and Other Graphics to Summarize and Support Analysis Presented in the Paper | Use of tables, figures and other graphics in support of paper is unworthy of credit | Tables, figures and other graphics do not provide much support for the paper; they may have inadequate labels; and numbering sequence is inadequate | Tables, figures and other graphics provide marginal support for the paper; some labels may be incomplete; there may be some problems with the numbering sequence | Tables, figures and other graphics are descriptive and provide solid support for the paper; they are properly labeled and numbered | Tables, figures and other graphics are very descriptive and provide exceptionally strong support for the paper; there are no errors in labels or in the numbering sequence | A | 95 | 5.00% | 4.75 |
| 11. Logical and Smooth Flowing Transitions and Relationships Among Sections of the Written Report | No effort made to provide appropriate transitions | Paper makes minimal use of transitions | Some transitions used in paper | Good transitions used in most sections | Very effective transitions are used throughout the written analysis | A | 95 | 5.00% | 4.75 |
| RESEARCH APPROACH AND USE OF APPROPRIATE PROFESSIONAL SOURCES OF INFORMATION AND DATA | |||||||||
| 12. Research Sources and Significance of Research Information and Data | No obvious effort to use professional research sources | Little effort made to use appropriate professional research sources which may be accompanied by inadequate documentation | Some effort to identify and use approproate and professional research sources with some documentation | Good effort to identify and use appropriate and professional research sources; appropriate and professional use of APA documentation | Excellent and successful effort to identify and use appropriate and professional research sources including Library Search Engines, Websites, S&P, SEC, NYSE, Competitors, 10K Report, analyst reports, news releases, articles, etc.; appropriate and accurate documentation | A | 95 | 3.00% | 2.85 |
| 13. Utilization of 10K and Annual Report, etc. | No documented or obvious use of company's' 10K and Annual Report | Little evidence of use of the 10K and Annual Report in preparing the analysis | Paper provides some indication that 10K and Annual Report were researched for the paper | Paper includes some references to significant items of information from 10K and Annual Report | Paper demonstrates comprehensive use and understanding of information in 10K and Annual Report | A | 95 | 4.00% | 3.80 |
| 14. Utilization of External Contacts Including Listening to Company's Earnings Call(s), and Contact with Analysts | No effort made to make or use external contacts | Made efforts to contact external resources but were largely unsuccessful resulting in little contribution to the analysis | Made contact with one external person and may have listened to an earnings call, but interpretation is not well-developed | Good success making contacts with several external contacts that contributed to understanding company's operations | Outstanding and excellent use of external contacts including listening and interpreting earnings calls, contact with analysts and use of other resources | A | 95 | 3.00% | 2.85 |
| Total | 100.00% | ||||||||
| 15. Individualized Comments About Research Paper | Grade on Paper | 95.00 | |||||||
| Scoring Lookup Table | |||||||||
| A | 95 | ||||||||
| A- | 91 | ||||||||
| A+ | 98 | ||||||||
| B | 85 | ||||||||
| B- | 81 | ||||||||
| B+ | 88 | ||||||||
| C | 75 | ||||||||
| C- | 71 | ||||||||
| C+ | 78 | ||||||||
| D | 65 | ||||||||
| D- | 61 | ||||||||
| D+ | 68 | ||||||||
| F | 40 | ||||||||
| F- | 0 | ||||||||
| F+ | 55 |
Sheet5
| GRADING RUBRIC FOR SECURITIES ANALYSIS PAPER - COMPREHENSIVE STOCK ANALYSIS | |||||||||
| Students: | |||||||||
| Description of Evaluation | |||||||||
| Failing, undeserving of credit | Passing, but below standard | Satisfactory, meets essential requirements | Superior Work and clearly above average | Work of Distinction | |||||
| Related Grade | |||||||||
| F | D-, D, D+ | C-, C, C+ | B-, B, B+ | A-, A, A+ | |||||
| Category | Input | ||||||||
| ANALYSIS AND VALUATIONS | Grade | Points | Weight | Score | |||||
| 1. Analysis of the Industry and Opportunities for Growth | An inadequate examination of factors that is unworthy of credit | Only a superficial effort to examine strengths, weaknesses and opportunities | The analysis identifies some strengths, weaknesses and opportunities | Good effort is made to analyze the strengths, weaknesses and opportunities | Excellent and very thorough, comprehensive analysis of strengths, weaknesses and opportunities | A | 95 | 6.00% | 5.70 |
| 2. Financial Analysis of the Company and Its Comparative Performance in the Industry | Financial analysis of the company using ratios and other performance indicators is so weak and incomplete that it is unworthy of credit | Minimal effort to use appropriate financial analysis; analysis of the company fails to convey an understanding of overall performance | Financial analysis of the company uses some ratios and other indicators, but the analysis provides only a marginal understanding of overall performance | Presents a reasonably complete financial analysis of the company using most of the appropriate ratios and other indicators and conveys a good understanding of overall performance | Presents a comprehensive financial analysis of the company using all appropriate ratios and other indicators and offers an excellent comparative analysis and interpretation of overall performance | A | 95 | 6.00% | 5.70 |
| 3. Valuation - Discounted Cash Flow Analysis and Comparables Valuation | Effort to review and analyze discounted cash flow valuation and valuation by comparables is unworthy of credit | Little effort and success in completing a discounted cash flow analysis and valuation by comparables | Made an average effort to complete or review discounted cash flow valuation and valuation by comparables; one method may be particularly weak or missing | Good review of both discounted cash flow valuation and valuation by comparables; presents good understanding and analysis of valuation methods | Comprehensive analysis of discounted cash flow valuation and valuation by comparables; demonstrates excellent understanding and presentation of both valuation methodologies | A | 95 | 7.00% | 6.65 |
| 4. Analysis of Analysts' Earnings Projections and Projected Performance | An unacceptable review of analysts' earnings and performance projections | Little effort to complete an analysis and review of analysts' earnings projections and projected performance | An average effort to evaluate analysts' earnings projections and projected performance | Good effort to examine and analyze analysts' earnings projections; good effort to examine performance projections | Comprehensive effort that shows in depth examinatin and analysis of analysts' earnings projections and how those projections factor into estimates of future performance | A | 95 | 6.00% | 5.70 |
| STOCK RISK/ RETURN ANALYSIS AND TECHNICAL ANALYSIS | |||||||||
| 5. Stock Price Performance Analysis | No effort to examine comparative stock returns and risks | Some effort to look at stock returns and risks but analysis lacks both breadth and depth | Some effort to develop comparative analysis of stock returns and risks of the company, but analysis is incomplete and cursory in some areas | Analysis includes good effort to develop a critical comparative analysis of stock returns and risks; identifies major stockholders, and there is some analysis of who is buying and selling the stock; good risk analysis with beta and standard deviation | Analysis shows thorough and accurate understanding of who owns the company; excellent comparative analysis of returns and risks; analysis provides good analysis of who is buying and selling the stock, and who controls the company; good review of beta and standard deviation | A | 95 | 12.50% | 11.88 |
| 6. Technical Analysis of Company Stock Price Using Online Resources | No effort to complete technical analysis | Weak effort to complete technical analysis with only a couple of indicators; interpretation is weak | Average effort to complete technical analysis; understanding of indicators may me marginal and interpretation may be weak | Very good effort to complete technical analysis; uses good online resources; shows good understanding and interpretation of indicators | Excellent effort to complete technical analysis; good use of good online resources; includes many of the major indicators along with excellend and accurate interpretation | A | 95 | 12.50% | 11.88 |
| ORGANIZATION OF PAPER & CRITICAL THINKING | |||||||||
| 7. Development and Defense of Final Recommendation Through Professional Analysis and Critical Thinking | Little or no effort in development of an appropriate recommendation; analysis appears to be missing critical thinking | Report contains a recommendation that has little support from the data and analysis; not much critical thinking is apparent in the development of recommendation | Report contains a recommendation that is marginally supported by the data and information in the report, which may be less than complete; little effort to analyze and think critically about the recommendation | Reasonable recommendation developed from the information and data used in the analysis; good effort to think critically in the development and defense of a recommendation | Excellent use of key information and data to think critically and to develop and support a logical recommendation; recommendation is fully and logically supported by the historical and comparative analysis and valuations | A | 95 | 20.00% | 19.00 |
| PRESENTATION OF PAPER AND WRITING | |||||||||
| 8. Organization, Format and Presentation of Paper including Introduction, Body, and Summary | There appears to be no logical organization of the paper's contents | Presentation has numerous blemishes and there may be a general lack of organization | Paper has some blemishes in presentation and may have some weaknesses in organization | Paper is neatly presented without major blemishes and is generally well-organized | Paper is extremely neat and has no blemishes; its organization is outstanding and very easily followed | A | 95 | 5.00% | 4.75 |
| 9. Writing, Grammar, Spelling & Punctuation; Use of APA Citation Methodology | Combination of grammar, spelling and punctuation errors that is unworthy of credit | Paper contains an unacceptably large number of spelling and typographical errors along with numerous mistakes in grammar and writing mechanics | Paper contains numerous distractions that appear in a combination of the following forms: 1. Flow in thought; 2. Spelling and typographical errors; 3. Grammar / mechanics | Paper contains minimal distractions that appear in a combination of the following forms: 1. Flow in thought; 2. Spelling and typographical errors; 3. Grammar / mechanics | Paper is clear and concise and appropriate grammar is used throughout; all references are cited appropriately; paper does not have any significant errors | A | 95 | 5.00% | 4.75 |
| 10. Use of Tables, Figures and Other Graphics to Summarize and Support Analysis Presented in the Paper | Use of tables, figures and other graphics in support of paper is unworthy of credit | Tables, figures and other graphics do not provide much support for the paper; they may have inadequate labels; and numbering sequence is inadequate | Tables, figures and other graphics provide marginal support for the paper; some labels may be incomplete; there may be some problems with the numbering sequence | Tables, figures and other graphics are descriptive and provide solid support for the paper; they are properly labeled and numbered | Tables, figures and other graphics are very descriptive and provide exceptionally strong support for the paper; there are no errors in labels or in the numbering sequence | A | 95 | 5.00% | 4.75 |
| 11. Logical and Smooth Flowing Transitions and Relationships Among Sections of the Written Report | No effort made to provide appropriate transitions | Paper makes minimal use of transitions | Some transitions used in paper | Good transitions used in most sections | Very effective transitions are used throughout the written analysis | A | 95 | 5.00% | 4.75 |
| RESEARCH APPROACH AND USE OF APPROPRIATE PROFESSIONAL SOURCES OF INFORMATION AND DATA | |||||||||
| 12. Research Sources and Significance of Research Information and Data | No obvious effort to use professional research sources | Little effort made to use appropriate professional research sources which may be accompanied by inadequate documentation | Some effort to identify and use approproate and professional research sources with some documentation | Good effort to identify and use appropriate and professional research sources; appropriate and professional use of APA documentation | Excellent and successful effort to identify and use appropriate and professional research sources including Library Search Engines, Websites, S&P, SEC, NYSE, Competitors, 10K Report, analyst reports, news releases, articles, etc.; appropriate and accurate documentation | A | 95 | 3.00% | 2.85 |
| 13. Utilization of 10K and Annual Report, etc. | No documented or obvious use of company's' 10K and Annual Report | Little evidence of use of the 10K and Annual Report in preparing the analysis | Paper provides some indication that 10K and Annual Report were researched for the paper | Paper includes some references to significant items of information from 10K and Annual Report | Paper demonstrates comprehensive use and understanding of information in 10K and Annual Report | A | 95 | 4.00% | 3.80 |
| 14. Utilization of External Contacts Including Listening to Company's Earnings Call(s), and Contact with Analysts | No effort made to make or use external contacts | Made efforts to contact external resources but were largely unsuccessful resulting in little contribution to the analysis | Made contact with one external person and may have listened to an earnings call, but interpretation is not well-developed | Good success making contacts with several external contacts that contributed to understanding company's operations | Outstanding and excellent use of external contacts including listening and interpreting earnings calls, contact with analysts and use of other resources | A | 95 | 3.00% | 2.85 |
| Total | 100.00% | ||||||||
| 15. Individualized Comments About Research Paper | Grade on Paper | 95.00 | |||||||
| Scoring Lookup Table | |||||||||
| A | 95 | ||||||||
| A- | 91 | ||||||||
| A+ | 98 | ||||||||
| B | 85 | ||||||||
| B- | 81 | ||||||||
| B+ | 88 | ||||||||
| C | 75 | ||||||||
| C- | 71 | ||||||||
| C+ | 78 | ||||||||
| D | 65 | ||||||||
| D- | 61 | ||||||||
| D+ | 68 | ||||||||
| F | 40 | ||||||||
| F- | 0 | ||||||||
| F+ | 55 |
Sheet4
| GRADING RUBRIC FOR SECURITIES ANALYSIS PAPER - COMPREHENSIVE STOCK ANALYSIS | |||||||||
| Students: | |||||||||
| Description of Evaluation | |||||||||
| Failing, undeserving of credit | Passing, but below standard | Satisfactory, meets essential requirements | Superior Work and clearly above average | Work of Distinction | |||||
| Related Grade | |||||||||
| F | D-, D, D+ | C-, C, C+ | B-, B, B+ | A-, A, A+ | |||||
| Category | Input | ||||||||
| ANALYSIS AND VALUATIONS | Grade | Points | Weight | Score | |||||
| 1. Analysis of the Industry and Opportunities for Growth | An inadequate examination of factors that is unworthy of credit | Only a superficial effort to examine strengths, weaknesses and opportunities | The analysis identifies some strengths, weaknesses and opportunities | Good effort is made to analyze the strengths, weaknesses and opportunities | Excellent and very thorough, comprehensive analysis of strengths, weaknesses and opportunities | A | 95 | 6.00% | 5.70 |
| 2. Financial Analysis of the Company and Its Comparative Performance in the Industry | Financial analysis of the company using ratios and other performance indicators is so weak and incomplete that it is unworthy of credit | Minimal effort to use appropriate financial analysis; analysis of the company fails to convey an understanding of overall performance | Financial analysis of the company uses some ratios and other indicators, but the analysis provides only a marginal understanding of overall performance | Presents a reasonably complete financial analysis of the company using most of the appropriate ratios and other indicators and conveys a good understanding of overall performance | Presents a comprehensive financial analysis of the company using all appropriate ratios and other indicators and offers an excellent comparative analysis and interpretation of overall performance | A | 95 | 6.00% | 5.70 |
| 3. Valuation - Discounted Cash Flow Analysis and Comparables Valuation | Effort to review and analyze discounted cash flow valuation and valuation by comparables is unworthy of credit | Little effort and success in completing a discounted cash flow analysis and valuation by comparables | Made an average effort to complete or review discounted cash flow valuation and valuation by comparables; one method may be particularly weak or missing | Good review of both discounted cash flow valuation and valuation by comparables; presents good understanding and analysis of valuation methods | Comprehensive analysis of discounted cash flow valuation and valuation by comparables; demonstrates excellent understanding and presentation of both valuation methodologies | A | 95 | 7.00% | 6.65 |
| 4. Analysis of Analysts' Earnings Projections and Projected Performance | An unacceptable review of analysts' earnings and performance projections | Little effort to complete an analysis and review of analysts' earnings projections and projected performance | An average effort to evaluate analysts' earnings projections and projected performance | Good effort to examine and analyze analysts' earnings projections; good effort to examine performance projections | Comprehensive effort that shows in depth examinatin and analysis of analysts' earnings projections and how those projections factor into estimates of future performance | A | 95 | 6.00% | 5.70 |
| STOCK RISK/ RETURN ANALYSIS AND TECHNICAL ANALYSIS | |||||||||
| 5. Stock Price Performance Analysis | No effort to examine comparative stock returns and risks | Some effort to look at stock returns and risks but analysis lacks both breadth and depth | Some effort to develop comparative analysis of stock returns and risks of the company, but analysis is incomplete and cursory in some areas | Analysis includes good effort to develop a critical comparative analysis of stock returns and risks; identifies major stockholders, and there is some analysis of who is buying and selling the stock; good risk analysis with beta and standard deviation | Analysis shows thorough and accurate understanding of who owns the company; excellent comparative analysis of returns and risks; analysis provides good analysis of who is buying and selling the stock, and who controls the company; good review of beta and standard deviation | A | 95 | 12.50% | 11.88 |
| 6. Technical Analysis of Company Stock Price Using Online Resources | No effort to complete technical analysis | Weak effort to complete technical analysis with only a couple of indicators; interpretation is weak | Average effort to complete technical analysis; understanding of indicators may me marginal and interpretation may be weak | Very good effort to complete technical analysis; uses good online resources; shows good understanding and interpretation of indicators | Excellent effort to complete technical analysis; good use of good online resources; includes many of the major indicators along with excellend and accurate interpretation | A | 95 | 12.50% | 11.88 |
| ORGANIZATION OF PAPER & CRITICAL THINKING | |||||||||
| 7. Development and Defense of Final Recommendation Through Professional Analysis and Critical Thinking | Little or no effort in development of an appropriate recommendation; analysis appears to be missing critical thinking | Report contains a recommendation that has little support from the data and analysis; not much critical thinking is apparent in the development of recommendation | Report contains a recommendation that is marginally supported by the data and information in the report, which may be less than complete; little effort to analyze and think critically about the recommendation | Reasonable recommendation developed from the information and data used in the analysis; good effort to think critically in the development and defense of a recommendation | Excellent use of key information and data to think critically and to develop and support a logical recommendation; recommendation is fully and logically supported by the historical and comparative analysis and valuations | A | 95 | 20.00% | 19.00 |
| PRESENTATION OF PAPER AND WRITING | |||||||||
| 8. Organization, Format and Presentation of Paper including Introduction, Body, and Summary | There appears to be no logical organization of the paper's contents | Presentation has numerous blemishes and there may be a general lack of organization | Paper has some blemishes in presentation and may have some weaknesses in organization | Paper is neatly presented without major blemishes and is generally well-organized | Paper is extremely neat and has no blemishes; its organization is outstanding and very easily followed | A | 95 | 5.00% | 4.75 |
| 9. Writing, Grammar, Spelling & Punctuation; Use of APA Citation Methodology | Combination of grammar, spelling and punctuation errors that is unworthy of credit | Paper contains an unacceptably large number of spelling and typographical errors along with numerous mistakes in grammar and writing mechanics | Paper contains numerous distractions that appear in a combination of the following forms: 1. Flow in thought; 2. Spelling and typographical errors; 3. Grammar / mechanics | Paper contains minimal distractions that appear in a combination of the following forms: 1. Flow in thought; 2. Spelling and typographical errors; 3. Grammar / mechanics | Paper is clear and concise and appropriate grammar is used throughout; all references are cited appropriately; paper does not have any significant errors | A | 95 | 5.00% | 4.75 |
| 10. Use of Tables, Figures and Other Graphics to Summarize and Support Analysis Presented in the Paper | Use of tables, figures and other graphics in support of paper is unworthy of credit | Tables, figures and other graphics do not provide much support for the paper; they may have inadequate labels; and numbering sequence is inadequate | Tables, figures and other graphics provide marginal support for the paper; some labels may be incomplete; there may be some problems with the numbering sequence | Tables, figures and other graphics are descriptive and provide solid support for the paper; they are properly labeled and numbered | Tables, figures and other graphics are very descriptive and provide exceptionally strong support for the paper; there are no errors in labels or in the numbering sequence | A | 95 | 5.00% | 4.75 |
| 11. Logical and Smooth Flowing Transitions and Relationships Among Sections of the Written Report | No effort made to provide appropriate transitions | Paper makes minimal use of transitions | Some transitions used in paper | Good transitions used in most sections | Very effective transitions are used throughout the written analysis | A | 95 | 5.00% | 4.75 |
| RESEARCH APPROACH AND USE OF APPROPRIATE PROFESSIONAL SOURCES OF INFORMATION AND DATA | |||||||||
| 12. Research Sources and Significance of Research Information and Data | No obvious effort to use professional research sources | Little effort made to use appropriate professional research sources which may be accompanied by inadequate documentation | Some effort to identify and use approproate and professional research sources with some documentation | Good effort to identify and use appropriate and professional research sources; appropriate and professional use of APA documentation | Excellent and successful effort to identify and use appropriate and professional research sources including Library Search Engines, Websites, S&P, SEC, NYSE, Competitors, 10K Report, analyst reports, news releases, articles, etc.; appropriate and accurate documentation | A | 95 | 3.00% | 2.85 |
| 13. Utilization of 10K and Annual Report, etc. | No documented or obvious use of company's' 10K and Annual Report | Little evidence of use of the 10K and Annual Report in preparing the analysis | Paper provides some indication that 10K and Annual Report were researched for the paper | Paper includes some references to significant items of information from 10K and Annual Report | Paper demonstrates comprehensive use and understanding of information in 10K and Annual Report | A | 95 | 4.00% | 3.80 |
| 14. Utilization of External Contacts Including Listening to Company's Earnings Call(s), and Contact with Analysts | No effort made to make or use external contacts | Made efforts to contact external resources but were largely unsuccessful resulting in little contribution to the analysis | Made contact with one external person and may have listened to an earnings call, but interpretation is not well-developed | Good success making contacts with several external contacts that contributed to understanding company's operations | Outstanding and excellent use of external contacts including listening and interpreting earnings calls, contact with analysts and use of other resources | A | 95 | 3.00% | 2.85 |
| Total | 100.00% | ||||||||
| 15. Individualized Comments About Research Paper | Grade on Paper | 95.00 | |||||||
| Scoring Lookup Table | |||||||||
| A | 95 | ||||||||
| A- | 91 | ||||||||
| A+ | 98 | ||||||||
| B | 85 | ||||||||
| B- | 81 | ||||||||
| B+ | 88 | ||||||||
| C | 75 | ||||||||
| C- | 71 | ||||||||
| C+ | 78 | ||||||||
| D | 65 | ||||||||
| D- | 61 | ||||||||
| D+ | 68 | ||||||||
| F | 40 | ||||||||
| F- | 0 | ||||||||
| F+ | 55 |
Sheet2
| GRADING RUBRIC FOR SECURITIES ANALYSIS PAPER - COMPREHENSIVE STOCK ANALYSIS | |||||||||
| Students: | |||||||||
| Description of Evaluation | |||||||||
| Failing, undeserving of credit | Passing, but below standard | Satisfactory, meets essential requirements | Superior Work and clearly above average | Work of Distinction | |||||
| Related Grade | |||||||||
| F | D-, D, D+ | C-, C, C+ | B-, B, B+ | A-, A, A+ | |||||
| Category | Input | ||||||||
| ANALYSIS AND VALUATIONS | Grade | Points | Weight | Score | |||||
| 1. Analysis of the Industry and Opportunities for Growth | An inadequate examination of factors that is unworthy of credit | Only a superficial effort to examine strengths, weaknesses and opportunities | The analysis identifies some strengths, weaknesses and opportunities | Good effort is made to analyze the strengths, weaknesses and opportunities | Excellent and very thorough, comprehensive analysis of strengths, weaknesses and opportunities | A | 95 | 6.00% | 5.70 |
| 2. Financial Analysis of the Company and Its Comparative Performance in the Industry | Financial analysis of the company using ratios and other performance indicators is so weak and incomplete that it is unworthy of credit | Minimal effort to use appropriate financial analysis; analysis of the company fails to convey an understanding of overall performance | Financial analysis of the company uses some ratios and other indicators, but the analysis provides only a marginal understanding of overall performance | Presents a reasonably complete financial analysis of the company using most of the appropriate ratios and other indicators and conveys a good understanding of overall performance | Presents a comprehensive financial analysis of the company using all appropriate ratios and other indicators and offers an excellent comparative analysis and interpretation of overall performance | A | 95 | 6.00% | 5.70 |
| 3. Valuation - Discounted Cash Flow Analysis and Comparables Valuation | Effort to review and analyze discounted cash flow valuation and valuation by comparables is unworthy of credit | Little effort and success in completing a discounted cash flow analysis and valuation by comparables | Made an average effort to complete or review discounted cash flow valuation and valuation by comparables; one method may be particularly weak or missing | Good review of both discounted cash flow valuation and valuation by comparables; presents good understanding and analysis of valuation methods | Comprehensive analysis of discounted cash flow valuation and valuation by comparables; demonstrates excellent understanding and presentation of both valuation methodologies | A | 95 | 7.00% | 6.65 |
| 4. Analysis of Analysts' Earnings Projections and Projected Performance | An unacceptable review of analysts' earnings and performance projections | Little effort to complete an analysis and review of analysts' earnings projections and projected performance | An average effort to evaluate analysts' earnings projections and projected performance | Good effort to examine and analyze analysts' earnings projections; good effort to examine performance projections | Comprehensive effort that shows in depth examinatin and analysis of analysts' earnings projections and how those projections factor into estimates of future performance | A | 95 | 6.00% | 5.70 |
| STOCK RISK/ RETURN ANALYSIS AND TECHNICAL ANALYSIS | |||||||||
| 5. Stock Price Performance Analysis | No effort to examine comparative stock returns and risks | Some effort to look at stock returns and risks but analysis lacks both breadth and depth | Some effort to develop comparative analysis of stock returns and risks of the company, but analysis is incomplete and cursory in some areas | Analysis includes good effort to develop a critical comparative analysis of stock returns and risks; identifies major stockholders, and there is some analysis of who is buying and selling the stock; good risk analysis with beta and standard deviation | Analysis shows thorough and accurate understanding of who owns the company; excellent comparative analysis of returns and risks; analysis provides good analysis of who is buying and selling the stock, and who controls the company; good review of beta and standard deviation | A | 95 | 12.50% | 11.88 |
| 6. Technical Analysis of Company Stock Price Using Online Resources | No effort to complete technical analysis | Weak effort to complete technical analysis with only a couple of indicators; interpretation is weak | Average effort to complete technical analysis; understanding of indicators may me marginal and interpretation may be weak | Very good effort to complete technical analysis; uses good online resources; shows good understanding and interpretation of indicators | Excellent effort to complete technical analysis; good use of good online resources; includes many of the major indicators along with excellend and accurate interpretation | A | 95 | 12.50% | 11.88 |
| ORGANIZATION OF PAPER & CRITICAL THINKING | |||||||||
| 7. Development and Defense of Final Recommendation Through Professional Analysis and Critical Thinking | Little or no effort in development of an appropriate recommendation; analysis appears to be missing critical thinking | Report contains a recommendation that has little support from the data and analysis; not much critical thinking is apparent in the development of recommendation | Report contains a recommendation that is marginally supported by the data and information in the report, which may be less than complete; little effort to analyze and think critically about the recommendation | Reasonable recommendation developed from the information and data used in the analysis; good effort to think critically in the development and defense of a recommendation | Excellent use of key information and data to think critically and to develop and support a logical recommendation; recommendation is fully and logically supported by the historical and comparative analysis and valuations | A | 95 | 20.00% | 19.00 |
| PRESENTATION OF PAPER AND WRITING | |||||||||
| 8. Organization, Format and Presentation of Paper including Introduction, Body, and Summary | There appears to be no logical organization of the paper's contents | Presentation has numerous blemishes and there may be a general lack of organization | Paper has some blemishes in presentation and may have some weaknesses in organization | Paper is neatly presented without major blemishes and is generally well-organized | Paper is extremely neat and has no blemishes; its organization is outstanding and very easily followed | A | 95 | 5.00% | 4.75 |
| 9. Writing, Grammar, Spelling & Punctuation; Use of APA Citation Methodology | Combination of grammar, spelling and punctuation errors that is unworthy of credit | Paper contains an unacceptably large number of spelling and typographical errors along with numerous mistakes in grammar and writing mechanics | Paper contains numerous distractions that appear in a combination of the following forms: 1. Flow in thought; 2. Spelling and typographical errors; 3. Grammar / mechanics | Paper contains minimal distractions that appear in a combination of the following forms: 1. Flow in thought; 2. Spelling and typographical errors; 3. Grammar / mechanics | Paper is clear and concise and appropriate grammar is used throughout; all references are cited appropriately; paper does not have any significant errors | A | 95 | 5.00% | 4.75 |
| 10. Use of Tables, Figures and Other Graphics to Summarize and Support Analysis Presented in the Paper | Use of tables, figures and other graphics in support of paper is unworthy of credit | Tables, figures and other graphics do not provide much support for the paper; they may have inadequate labels; and numbering sequence is inadequate | Tables, figures and other graphics provide marginal support for the paper; some labels may be incomplete; there may be some problems with the numbering sequence | Tables, figures and other graphics are descriptive and provide solid support for the paper; they are properly labeled and numbered | Tables, figures and other graphics are very descriptive and provide exceptionally strong support for the paper; there are no errors in labels or in the numbering sequence | A | 95 | 5.00% | 4.75 |
| 11. Logical and Smooth Flowing Transitions and Relationships Among Sections of the Written Report | No effort made to provide appropriate transitions | Paper makes minimal use of transitions | Some transitions used in paper | Good transitions used in most sections | Very effective transitions are used throughout the written analysis | A | 95 | 5.00% | 4.75 |
| RESEARCH APPROACH AND USE OF APPROPRIATE PROFESSIONAL SOURCES OF INFORMATION AND DATA | |||||||||
| 12. Research Sources and Significance of Research Information and Data | No obvious effort to use professional research sources | Little effort made to use appropriate professional research sources which may be accompanied by inadequate documentation | Some effort to identify and use approproate and professional research sources with some documentation | Good effort to identify and use appropriate and professional research sources; appropriate and professional use of APA documentation | Excellent and successful effort to identify and use appropriate and professional research sources including Library Search Engines, Websites, S&P, SEC, NYSE, Competitors, 10K Report, analyst reports, news releases, articles, etc.; appropriate and accurate documentation | A | 95 | 3.00% | 2.85 |
| 13. Utilization of 10K and Annual Report, etc. | No documented or obvious use of company's' 10K and Annual Report | Little evidence of use of the 10K and Annual Report in preparing the analysis | Paper provides some indication that 10K and Annual Report were researched for the paper | Paper includes some references to significant items of information from 10K and Annual Report | Paper demonstrates comprehensive use and understanding of information in 10K and Annual Report | A | 95 | 4.00% | 3.80 |
| 14. Utilization of External Contacts Including Listening to Company's Earnings Call(s), and Contact with Analysts | No effort made to make or use external contacts | Made efforts to contact external resources but were largely unsuccessful resulting in little contribution to the analysis | Made contact with one external person and may have listened to an earnings call, but interpretation is not well-developed | Good success making contacts with several external contacts that contributed to understanding company's operations | Outstanding and excellent use of external contacts including listening and interpreting earnings calls, contact with analysts and use of other resources | A | 95 | 3.00% | 2.85 |
| Total | 100.00% | ||||||||
| 15. Individualized Comments About Research Paper | Grade on Paper | 95.00 | |||||||
| Scoring Lookup Table | |||||||||
| A | 95 | ||||||||
| A- | 91 | ||||||||
| A+ | 98 | ||||||||
| B | 85 | ||||||||
| B- | 81 | ||||||||
| B+ | 88 | ||||||||
| C | 75 | ||||||||
| C- | 71 | ||||||||
| C+ | 78 | ||||||||
| D | 65 | ||||||||
| D- | 61 | ||||||||
| D+ | 68 | ||||||||
| F | 40 | ||||||||
| F- | 0 | ||||||||
| F+ | 55 |
Sheet1
| GRADING RUBRIC FOR SECURITIES ANALYSIS PAPER - COMPREHENSIVE STOCK ANALYSIS | |||||||||
| Students: | |||||||||
| Description of Evaluation | |||||||||
| Failing, undeserving of credit | Passing, but below standard | Satisfactory, meets essential requirements | Superior Work and clearly above average | Work of Distinction | |||||
| Related Grade | |||||||||
| F | D-, D, D+ | C-, C, C+ | B-, B, B+ | A-, A, A+ | |||||
| Category | Input | ||||||||
| ANALYSIS AND VALUATIONS | Grade | Points | Weight | Score | |||||
| 1. Analysis of the Industry and Opportunities for Growth | An inadequate examination of factors that is unworthy of credit | Only a superficial effort to examine strengths, weaknesses and opportunities | The analysis identifies some strengths, weaknesses and opportunities | Good effort is made to analyze the strengths, weaknesses and opportunities | Excellent and very thorough, comprehensive analysis of strengths, weaknesses and opportunities | A | 95 | 6.00% | 5.70 |
| 2. Financial Analysis of the Company and Its Comparative Performance in the Industry | Financial analysis of the company using ratios and other performance indicators is so weak and incomplete that it is unworthy of credit | Minimal effort to use appropriate financial analysis; analysis of the company fails to convey an understanding of overall performance | Financial analysis of the company uses some ratios and other indicators, but the analysis provides only a marginal understanding of overall performance | Presents a reasonably complete financial analysis of the company using most of the appropriate ratios and other indicators and conveys a good understanding of overall performance | Presents a comprehensive financial analysis of the company using all appropriate ratios and other indicators and offers an excellent comparative analysis and interpretation of overall performance | A | 95 | 6.00% | 5.70 |
| 3. Valuation - Discounted Cash Flow Analysis and Comparables Valuation | Effort to review and analyze discounted cash flow valuation and valuation by comparables is unworthy of credit | Little effort and success in completing a discounted cash flow analysis and valuation by comparables | Made an average effort to complete or review discounted cash flow valuation and valuation by comparables; one method may be particularly weak or missing | Good review of both discounted cash flow valuation and valuation by comparables; presents good understanding and analysis of valuation methods | Comprehensive analysis of discounted cash flow valuation and valuation by comparables; demonstrates excellent understanding and presentation of both valuation methodologies | A | 95 | 7.00% | 6.65 |
| 4. Analysis of Analysts' Earnings Projections and Projected Performance | An unacceptable review of analysts' earnings and performance projections | Little effort to complete an analysis and review of analysts' earnings projections and projected performance | An average effort to evaluate analysts' earnings projections and projected performance | Good effort to examine and analyze analysts' earnings projections; good effort to examine performance projections | Comprehensive effort that shows in depth examinatin and analysis of analysts' earnings projections and how those projections factor into estimates of future performance | A | 95 | 6.00% | 5.70 |
| STOCK RISK/ RETURN ANALYSIS AND TECHNICAL ANALYSIS | |||||||||
| 5. Stock Price Performance Analysis | No effort to examine comparative stock returns and risks | Some effort to look at stock returns and risks but analysis lacks both breadth and depth | Some effort to develop comparative analysis of stock returns and risks of the company, but analysis is incomplete and cursory in some areas | Analysis includes good effort to develop a critical comparative analysis of stock returns and risks; identifies major stockholders, and there is some analysis of who is buying and selling the stock; good risk analysis with beta and standard deviation | Analysis shows thorough and accurate understanding of who owns the company; excellent comparative analysis of returns and risks; analysis provides good analysis of who is buying and selling the stock, and who controls the company; good review of beta and standard deviation | A | 95 | 12.50% | 11.88 |
| 6. Technical Analysis of Company Stock Price Using Online Resources | No effort to complete technical analysis | Weak effort to complete technical analysis with only a couple of indicators; interpretation is weak | Average effort to complete technical analysis; understanding of indicators may me marginal and interpretation may be weak | Very good effort to complete technical analysis; uses good online resources; shows good understanding and interpretation of indicators | Excellent effort to complete technical analysis; good use of good online resources; includes many of the major indicators along with excellend and accurate interpretation | A | 95 | 12.50% | 11.88 |
| ORGANIZATION OF PAPER & CRITICAL THINKING | |||||||||
| 7. Development and Defense of Final Recommendation Through Professional Analysis and Critical Thinking | Little or no effort in development of an appropriate recommendation; analysis appears to be missing critical thinking | Report contains a recommendation that has little support from the data and analysis; not much critical thinking is apparent in the development of recommendation | Report contains a recommendation that is marginally supported by the data and information in the report, which may be less than complete; little effort to analyze and think critically about the recommendation | Reasonable recommendation developed from the information and data used in the analysis; good effort to think critically in the development and defense of a recommendation | Excellent use of key information and data to think critically and to develop and support a logical recommendation; recommendation is fully and logically supported by the historical and comparative analysis and valuations | A | 95 | 20.00% | 19.00 |
| PRESENTATION OF PAPER AND WRITING | |||||||||
| 8. Organization, Format and Presentation of Paper including Introduction, Body, and Summary | There appears to be no logical organization of the paper's contents | Presentation has numerous blemishes and there may be a general lack of organization | Paper has some blemishes in presentation and may have some weaknesses in organization | Paper is neatly presented without major blemishes and is generally well-organized | Paper is extremely neat and has no blemishes; its organization is outstanding and very easily followed | A | 95 | 5.00% | 4.75 |
| 9. Writing, Grammar, Spelling & Punctuation; Use of APA Citation Methodology | Combination of grammar, spelling and punctuation errors that is unworthy of credit | Paper contains an unacceptably large number of spelling and typographical errors along with numerous mistakes in grammar and writing mechanics | Paper contains numerous distractions that appear in a combination of the following forms: 1. Flow in thought; 2. Spelling and typographical errors; 3. Grammar / mechanics | Paper contains minimal distractions that appear in a combination of the following forms: 1. Flow in thought; 2. Spelling and typographical errors; 3. Grammar / mechanics | Paper is clear and concise and appropriate grammar is used throughout; all references are cited appropriately; paper does not have any significant errors | A | 95 | 5.00% | 4.75 |
| 10. Use of Tables, Figures and Other Graphics to Summarize and Support Analysis Presented in the Paper | Use of tables, figures and other graphics in support of paper is unworthy of credit | Tables, figures and other graphics do not provide much support for the paper; they may have inadequate labels; and numbering sequence is inadequate | Tables, figures and other graphics provide marginal support for the paper; some labels may be incomplete; there may be some problems with the numbering sequence | Tables, figures and other graphics are descriptive and provide solid support for the paper; they are properly labeled and numbered | Tables, figures and other graphics are very descriptive and provide exceptionally strong support for the paper; there are no errors in labels or in the numbering sequence | A | 95 | 5.00% | 4.75 |
| 11. Logical and Smooth Flowing Transitions and Relationships Among Sections of the Written Report | No effort made to provide appropriate transitions | Paper makes minimal use of transitions | Some transitions used in paper | Good transitions used in most sections | Very effective transitions are used throughout the written analysis | A | 95 | 5.00% | 4.75 |
| RESEARCH APPROACH AND USE OF APPROPRIATE PROFESSIONAL SOURCES OF INFORMATION AND DATA | |||||||||
| 12. Research Sources and Significance of Research Information and Data | No obvious effort to use professional research sources | Little effort made to use appropriate professional research sources which may be accompanied by inadequate documentation | Some effort to identify and use approproate and professional research sources with some documentation | Good effort to identify and use appropriate and professional research sources; appropriate and professional use of APA documentation | Excellent and successful effort to identify and use appropriate and professional research sources including Library Search Engines, Websites, S&P, SEC, NYSE, Competitors, 10K Report, analyst reports, news releases, articles, etc.; appropriate and accurate documentation | A | 95 | 3.00% | 2.85 |
| 13. Utilization of 10K and Annual Report, etc. | No documented or obvious use of company's' 10K and Annual Report | Little evidence of use of the 10K and Annual Report in preparing the analysis | Paper provides some indication that 10K and Annual Report were researched for the paper | Paper includes some references to significant items of information from 10K and Annual Report | Paper demonstrates comprehensive use and understanding of information in 10K and Annual Report | A | 95 | 4.00% | 3.80 |
| 14. Utilization of External Contacts Including Listening to Company's Earnings Call(s), and Contact with Analysts | No effort made to make or use external contacts | Made efforts to contact external resources but were largely unsuccessful resulting in little contribution to the analysis | Made contact with one external person and may have listened to an earnings call, but interpretation is not well-developed | Good success making contacts with several external contacts that contributed to understanding company's operations | Outstanding and excellent use of external contacts including listening and interpreting earnings calls, contact with analysts and use of other resources | A | 95 | 3.00% | 2.85 |
| Total | 100.00% | ||||||||
| 15. Individualized Comments About Research Paper | Grade on Paper | 95.00 | |||||||
| Scoring Lookup Table | |||||||||
| A | 95 | ||||||||
| A- | 91 | ||||||||
| A+ | 98 | ||||||||
| B | 85 | ||||||||
| B- | 81 | ||||||||
| B+ | 88 | ||||||||
| C | 75 | ||||||||
| C- | 71 | ||||||||
| C+ | 78 | ||||||||
| D | 65 | ||||||||
| D- | 61 | ||||||||
| D+ | 68 | ||||||||
| F | 40 | ||||||||
| F- | 0 | ||||||||
| F+ | 55 |
Sheet3
| GRADING RUBRIC FOR SECURITIES ANALYSIS PAPER - COMPREHENSIVE STOCK ANALYSIS | |||||||||
| Students: | |||||||||
| Description of Evaluation | |||||||||
| Failing, undeserving of credit | Passing, but below standard | Satisfactory, meets essential requirements | Superior Work and clearly above average | Work of Distinction | |||||
| Related Grade | |||||||||
| F | D-, D, D+ | C-, C, C+ | B-, B, B+ | A-, A, A+ | |||||
| Category | Input | ||||||||
| ANALYSIS AND VALUATIONS | Grade | Points | Weight | Score | |||||
| 1. Analysis of the Industry and Opportunities for Growth | An inadequate examination of factors that is unworthy of credit | Only a superficial effort to examine strengths, weaknesses and opportunities | The analysis identifies some strengths, weaknesses and opportunities | Good effort is made to analyze the strengths, weaknesses and opportunities | Excellent and very thorough, comprehensive analysis of strengths, weaknesses and opportunities | A | 95 | 6.00% | 5.70 |
| 2. Financial Analysis of the Company and Its Comparative Performance in the Industry | Financial analysis of the company using ratios and other performance indicators is so weak and incomplete that it is unworthy of credit | Minimal effort to use appropriate financial analysis; analysis of the company fails to convey an understanding of overall performance | Financial analysis of the company uses some ratios and other indicators, but the analysis provides only a marginal understanding of overall performance | Presents a reasonably complete financial analysis of the company using most of the appropriate ratios and other indicators and conveys a good understanding of overall performance | Presents a comprehensive financial analysis of the company using all appropriate ratios and other indicators and offers an excellent comparative analysis and interpretation of overall performance | A | 95 | 6.00% | 5.70 |
| 3. Valuation - Discounted Cash Flow Analysis and Comparables Valuation | Effort to review and analyze discounted cash flow valuation and valuation by comparables is unworthy of credit | Little effort and success in completing a discounted cash flow analysis and valuation by comparables | Made an average effort to complete or review discounted cash flow valuation and valuation by comparables; one method may be particularly weak or missing | Good review of both discounted cash flow valuation and valuation by comparables; presents good understanding and analysis of valuation methods | Comprehensive analysis of discounted cash flow valuation and valuation by comparables; demonstrates excellent understanding and presentation of both valuation methodologies | A | 95 | 7.00% | 6.65 |
| 4. Analysis of Analysts' Earnings Projections and Projected Performance | An unacceptable review of analysts' earnings and performance projections | Little effort to complete an analysis and review of analysts' earnings projections and projected performance | An average effort to evaluate analysts' earnings projections and projected performance | Good effort to examine and analyze analysts' earnings projections; good effort to examine performance projections | Comprehensive effort that shows in depth examinatin and analysis of analysts' earnings projections and how those projections factor into estimates of future performance | A | 95 | 6.00% | 5.70 |
| STOCK RISK/ RETURN ANALYSIS AND TECHNICAL ANALYSIS | |||||||||
| 5. Stock Price Performance Analysis | No effort to examine comparative stock returns and risks | Some effort to look at stock returns and risks but analysis lacks both breadth and depth | Some effort to develop comparative analysis of stock returns and risks of the company, but analysis is incomplete and cursory in some areas | Analysis includes good effort to develop a critical comparative analysis of stock returns and risks; identifies major stockholders, and there is some analysis of who is buying and selling the stock; good risk analysis with beta and standard deviation | Analysis shows thorough and accurate understanding of who owns the company; excellent comparative analysis of returns and risks; analysis provides good analysis of who is buying and selling the stock, and who controls the company; good review of beta and standard deviation | A | 95 | 12.50% | 11.88 |
| 6. Technical Analysis of Company Stock Price Using Online Resources | No effort to complete technical analysis | Weak effort to complete technical analysis with only a couple of indicators; interpretation is weak | Average effort to complete technical analysis; understanding of indicators may me marginal and interpretation may be weak | Very good effort to complete technical analysis; uses good online resources; shows good understanding and interpretation of indicators | Excellent effort to complete technical analysis; good use of good online resources; includes many of the major indicators along with excellend and accurate interpretation | A | 95 | 12.50% | 11.88 |
| ORGANIZATION OF PAPER & CRITICAL THINKING | |||||||||
| 7. Development and Defense of Final Recommendation Through Professional Analysis and Critical Thinking | Little or no effort in development of an appropriate recommendation; analysis appears to be missing critical thinking | Report contains a recommendation that has little support from the data and analysis; not much critical thinking is apparent in the development of recommendation | Report contains a recommendation that is marginally supported by the data and information in the report, which may be less than complete; little effort to analyze and think critically about the recommendation | Reasonable recommendation developed from the information and data used in the analysis; good effort to think critically in the development and defense of a recommendation | Excellent use of key information and data to think critically and to develop and support a logical recommendation; recommendation is fully and logically supported by the historical and comparative analysis and valuations | A | 95 | 20.00% | 19.00 |
| PRESENTATION OF PAPER AND WRITING | |||||||||
| 8. Organization, Format and Presentation of Paper including Introduction, Body, and Summary | There appears to be no logical organization of the paper's contents | Presentation has numerous blemishes and there may be a general lack of organization | Paper has some blemishes in presentation and may have some weaknesses in organization | Paper is neatly presented without major blemishes and is generally well-organized | Paper is extremely neat and has no blemishes; its organization is outstanding and very easily followed | A | 95 | 5.00% | 4.75 |
| 9. Writing, Grammar, Spelling & Punctuation; Use of APA Citation Methodology | Combination of grammar, spelling and punctuation errors that is unworthy of credit | Paper contains an unacceptably large number of spelling and typographical errors along with numerous mistakes in grammar and writing mechanics | Paper contains numerous distractions that appear in a combination of the following forms: 1. Flow in thought; 2. Spelling and typographical errors; 3. Grammar / mechanics | Paper contains minimal distractions that appear in a combination of the following forms: 1. Flow in thought; 2. Spelling and typographical errors; 3. Grammar / mechanics | Paper is clear and concise and appropriate grammar is used throughout; all references are cited appropriately; paper does not have any significant errors | A | 95 | 5.00% | 4.75 |
| 10. Use of Tables, Figures and Other Graphics to Summarize and Support Analysis Presented in the Paper | Use of tables, figures and other graphics in support of paper is unworthy of credit | Tables, figures and other graphics do not provide much support for the paper; they may have inadequate labels; and numbering sequence is inadequate | Tables, figures and other graphics provide marginal support for the paper; some labels may be incomplete; there may be some problems with the numbering sequence | Tables, figures and other graphics are descriptive and provide solid support for the paper; they are properly labeled and numbered | Tables, figures and other graphics are very descriptive and provide exceptionally strong support for the paper; there are no errors in labels or in the numbering sequence | A | 95 | 5.00% | 4.75 |
| 11. Logical and Smooth Flowing Transitions and Relationships Among Sections of the Written Report | No effort made to provide appropriate transitions | Paper makes minimal use of transitions | Some transitions used in paper | Good transitions used in most sections | Very effective transitions are used throughout the written analysis | A | 95 | 5.00% | 4.75 |
| RESEARCH APPROACH AND USE OF APPROPRIATE PROFESSIONAL SOURCES OF INFORMATION AND DATA | |||||||||
| 12. Research Sources and Significance of Research Information and Data | No obvious effort to use professional research sources | Little effort made to use appropriate professional research sources which may be accompanied by inadequate documentation | Some effort to identify and use approproate and professional research sources with some documentation | Good effort to identify and use appropriate and professional research sources; appropriate and professional use of APA documentation | Excellent and successful effort to identify and use appropriate and professional research sources including Library Search Engines, Websites, S&P, SEC, NYSE, Competitors, 10K Report, analyst reports, news releases, articles, etc.; appropriate and accurate documentation | A | 95 | 3.00% | 2.85 |
| 13. Utilization of 10K and Annual Report, etc. | No documented or obvious use of company's' 10K and Annual Report | Little evidence of use of the 10K and Annual Report in preparing the analysis | Paper provides some indication that 10K and Annual Report were researched for the paper | Paper includes some references to significant items of information from 10K and Annual Report | Paper demonstrates comprehensive use and understanding of information in 10K and Annual Report | A | 95 | 4.00% | 3.80 |
| 14. Utilization of External Contacts Including Listening to Company's Earnings Call(s), and Contact with Analysts | No effort made to make or use external contacts | Made efforts to contact external resources but were largely unsuccessful resulting in little contribution to the analysis | Made contact with one external person and may have listened to an earnings call, but interpretation is not well-developed | Good success making contacts with several external contacts that contributed to understanding company's operations | Outstanding and excellent use of external contacts including listening and interpreting earnings calls, contact with analysts and use of other resources | A | 95 | 3.00% | 2.85 |
| Total | 100.00% | ||||||||
| 15. Individualized Comments About Research Paper | Grade on Paper | 95.00 | |||||||
| Scoring Lookup Table | |||||||||
| A | 95 | ||||||||
| A- | 91 | ||||||||
| A+ | 98 | ||||||||
| B | 85 | ||||||||
| B- | 81 | ||||||||
| B+ | 88 | ||||||||
| C | 75 | ||||||||
| C- | 71 | ||||||||
| C+ | 78 | ||||||||
| D | 65 | ||||||||
| D- | 61 | ||||||||
| D+ | 68 | ||||||||
| F | 40 | ||||||||
| F- | 0 | ||||||||
| F+ | 55 |
