Provide what the marketing plan is and research the different components of the marketing plan

In the future you may be asked to write a marketing plan. For the final project you are to provide what the marketing plan is and research the different components of the marketing plan. You will also provide how the marketing plan is helpful to the organization. The final project in qualitative and you are not required to provide any quantitative data. Specific information on the marketing plan is in chapter 16 of our e-book. Figure 16.2 gives us an example of the Marketing Plan Outline. Please use any of the concepts we have covered within this course. The Final Project needs to be in a word document and in APA format. Page requirement is at least 4 pages in length. This does not include the cover and reference pages. Make sure to provide at least four outside sources to support your work

Submit your work to turnitin and then to this assignment folder

A marketing plan should do the following:

a. Identify customers’ needs.

b. Evaluate whether the organization can meet those needs in some way that allows for profitable

exchanges with customers to occur.

c. Develop a mission statement, strategy, and organization centered on those needs.

1. Create offerings that are the result of meticulous market research.

2. Form operations and supply chains that advance the successful delivery of those

offerings.

d. Pursue advertising, promotional, and public relations campaigns that lead to continued

successful exchanges between the company and its customers.

e. Engage in meaningful communications with customers on a regular basis.

The Executive Summary

A marketing plan starts with an executive summary. An executive summary should provide all the information your company’s executives need to make a decision without reading the rest of the plan. The summary should include a brief description of the market, the product to be offered, the strategy behind the plan, and the budget. Any other important information, such as how your competitors and channel partners will respond to the actions your firm takes, should also be summarized. Because most executives will be reading the plan to make budgeting decisions, the budgeting information you include in the summary is very important. If the executives want more detail, they can refer to the “budget” section, which appears later in the plan. The executive summary should be less than one page long; ideally, it should be about a half page long. Most marketing plan writers find it easier to write a plan’s summary last, even though it appears first in the plan. A summary is hard to write when you don’t know the whole plan, so waiting until the plan is complete makes writing the executive summary easier.

Citation:

Tanner, J. F., & Raymond, M. A. (n.d.). Principles of Marketing Version 2.0 [2.0]. Retrieved December 18, 2016, from http://ebooks.apus.edu.ezproxy2.apus.edu/MKTG300/Tanner_frontmatter.pdf