Art of marketing and branding
jiafeng1
assignment2016.pptIntroduction to Art of Marketing and Branding
Assessment
- A visual re-design
- Existing logo
- Company/product
- Series of visual ideas
- Communication campaign that would use the logo.
- Supported by Critique of the brand design
- 2500 words
- Submission Date; January 11, 2017.
Critique
Criticizing a literary or other work; a detailed evaluation or review.
Critique
- 1. an article or essay criticizing a literary or other work; detailed evaluation; review.
- 2. a criticism or critical comment on some problem, subject, etc.
- 3. the art or practice of criticism.
- 4.to review or analyse critically.
http://dictionary.reference.com/browse/critique
LOGO
- Recognizable and distinctive graphic design, stylized name, unique symbol, or other device for identifying an organization. Also called logotype, it is affixed, included, or printed on all advertising, buildings, communications, literature, products, stationery, and vehicles.
- Not to be confused with a brand, which identifies a product or family of products.
http://www.businessdictionary.com/definition/logo.html
LOGO
- a design or symbol used by a company to advertise its products.
http://dictionary.cambridge.org/dictionary/british/logo
Brand Design
- Brand is a name, term, sign, symbol or design or a combination of these that identifies the goods or services of one seller or group of sellers and differentiates them from those of competitors.
(Philip Kotler 2007)
Proposed Sequence of Assignment
- Selection of Logo
- Overview of the organization/product
- Visual understanding
- Re design of logo (Visual ideas)
- Communication campaign
- Existing
- Any changes in your view point
- Brand Design
- Your views about the logo and brand
- Brand Position (Competitors performance)
- Conclusion
