Project due Friday

Running head: PRODUCT ANALYSIS 1

PRODUCT ANALYSIS 6

Product Analysis

Gamesia Tate

Capella University

Product Analysis

REI has over the years transformed its production activities to technologically advanced operations and products that meet the outdoor preferences of its clients. Through increased productions, REI serves a large market due to product specialization. This paper shall focus on REIs outdoor wear production by reviewing the product line to determine the effectiveness of its operations and comparing it with its competitors L.L Bean who also manufacture outdoor wear.

REI has different categories for outdoor clothes based on age gender and size. This has helped the organization to specialize its product to satisfy the needs of different segments. For instance, REI recently launched its camping bags which were produced in different sizes. The sizes were further modified to suit the needs of different segments; the boys and girls bags go are smaller in size while adults` bags are bigger to accommodate various needs ("REI – Top-Brand Clothing, Gear, Footwear and Expert Advice for All Your Outdoor Adventures - REI.com", 2016). REI has tried to develop products that suit different needs of its clients. However, the cooperative is run on the principle of quality. Therefore, most of its products from hiking boots to t-shirts and vests are relatively more expensive than those of other companies. The REI management believes the quality of its products should reassure and consequently retain clients. Through the use of the company website REI marketed the new bags and every other new product launched. Similarly, the organization also posts discounts on different products and has many outlets to ensure smooth distribution of products.

L.L. Bean is a fierce rival to REI as they both compete for the same market. However, both organizations have tried to diversify their products in a bid to gain strategic edges over their respective competitors. L.L. Beans products are more focused on trends and prevailing market preferences as can be identified by its variety of clothes manufactured. Through its website, L.L. Bean has managed to make its operations international. Also, the company prices its products reasonably higher than its competitors but relatively lower than REI.

REI has increased its influence in the consumer market as a result of expanding operations. This has helped the organization to diversify operations and consequently satisfy a larger consumer segment. Also, the quality of products has ensured the REI retains its already amassed market share. The various services offered by REI appears to give the organization an edge over its competitors especially since clients can receive multiple services at REI such as camping gear, camping shoes and camping services. This has enabled REI to maintain a loyal segment of customers especially those who prefer purchasing from one organization.

Assignment two

Apple has gradually grown and developed into the world`s leading handset producer in the cell phone manufacturing industry. Often referred to as the hub of technology, Apple has spearheaded the phone manufacturing industry through its consistent assimilation of advanced technology components in its devices. The iPhone 6S was the latest handset device before the recent iPhone 7 launch. The iPhone 6S was well marketed and designed to meet the user`s needs. For instance, until then, the iPhone 6S had the most developed camera specs in the entire industry (Clark, 2016). This allowed for increased clarity which enhanced the social media experience for most of its clients.

The iPhone 6S was intricately designed with a more enhanced body to screen ratio which ensured the user experience is enhanced. Also, the device came with IOS upgrades that ensured users have unlimited access to Apple applications and services. The product, through its slim and classy design, targets the high-end market which explains its pricing. All Apple products are significantly more expensive than other products due to the level of research put into developing the handset devices and the various technological inclusions that are specific to the iPhone6.

References

Clark, R. (2016). Pedi-Anesth (iPhone app) v1.1.1. Anesthesiology, 124(6), 1421.

REI – Top-Brand Clothing, Gear, Footwear and Expert Advice for All Your Outdoor Adventures - REI.com. (2016). Rei.com. Retrieved 31 October 2016, from https://www.rei.com/c/kids-clothing

References