Crisis briefing presentation

CRISIS BRIEFING EVALUATION – COMMUNICATION 2201 - CZEREPINSKI

NAME_________________________________________________TIME_________GRADE _________/60

AUDIENCE ANALYSIS 1 2 3 4 5

_____ including perceived severity, perceived level of responsibility and persuasive structure

INTRODUCTION 1 2 3 4 5

_____ greets audience appropriately

_____ identifies speaker

_____ orients audience to crisis

BODY _____ structured using a clear persuasive strategy 1 2 3 4 5

STRATEGIES 2 4 6 8 10

_____ chosen to accomplish appropriate goals:

restoring the positive image of the organization

protecting the public

protecting the organization

_____ embodied in clearly stated claims

SUPPORT 2 4 6 8 10

_____ clear, logically sound reasoning

_____ clear, relevant, sufficient evidence

_____ appeals to emotion are powerful and supported by logic

CONCLUSION 1 2 3 4 5

_____ reiterates your major claims and closes with a call for questions

CREDIBILITY (personal and institutional credibility developed throughout) 1 2 3 4 5

LANGUAGE 1 2 3 4 5

_____ uses oral style

_____ is clear, appropriate, concrete, and vivid

QUESTION/ANSWER (clear, persuasive) 1 2 3 4 5

DELIVERY (spontaneous and direct with appropriate eye contact, vocal and gestural cues) 1 2 3 4 5

_____ Outline includes labeled image restoration strategies, audience analysis, bibliography

_____ Electronic outline submission +10